This document discusses the relationship between public opinion and media influence. It explores whether the media reflects existing societal views or shapes them. Family, schools, peers, religion, and media all influence public opinion at different stages of life. Media exposure through TV, newspapers, radio and magazines has a constant, daily impact and can override other influences. The media is both a "mirror" that reflects culture and beliefs and a "molder" that changes the way people think. Images seen in media can evoke different reactions and influence opinions. Public opinion on social issues like family, race and sexuality have changed in the past 30 years, which may relate to changing media portrayals of these topics. The document prompts further research and analysis on
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
What is mass media research? Describe the development of mass media research....Md. Sajjat Hossain
Research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field or study according to the scientific method. Research can be about anything but the important thing for all researchers to understand is the correct methods to follow and to ensure the best results. ( ★★For making this content author used various online resources, it is share here only for those who want to know something about it. This content is not the author's primary/ own creating property. )
A general overview of culture, pop culture, fads, trends, and zeitgeist in the media. Includes a quick look at the top five global brands. Created for education in media studies.
The media plays an important role in defining who we are, what we desire and what is acceptable (or not) in our reality.
In this talk, we discuss the current state of affairs and discuss how we improve upon it.
This is the actual slides presented at Arizona State University on February 10th, 2014
This presentation covers the impact of the internet and social media on journalism, from newsgathering to distribution to consumption. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
1 P o p u l a r C u l t u r e a n d M e d i a POPU.docxcroftsshanon
1 | P o p u l a r C u l t u r e a n d M e d i a
POPULAR CULTURE AND MEDIA
Learning Outcomes
At the end of this chapter you will be able to do the following.
Define popular culture.
Identify the three major theoretical views on popular culture: Functionalist,
Critical and Interpretation.
Define Interpretive Communities.
Define Class distinction.
Evaluate claims for Authenticity.
Define the 'Sleeper Curve.'
Define mass media.
Apply theories of media to US society.
Describe how perpetual discontent is used by advertisers.
Describe editorial strategies used by the media.
WHAT IS POPULAR CULTURE?
The idea of popular culture is one that is undoubtedly very familiar to you. You
probably consume lots of media content in the form of music, tv, movies and the
internet. The sociologically fascinating part about this is the ubiquity (that is, it is
everywhere) of the mass media and our popular culture. Everywhere you turn you
will find ads, billboards, clothing, screens of various sizes to rest your eyes on. But
how often have you critically analyzed this omnipresent socializing force in your
life? What meanings do people attribute to popular culture? What are the patterns
to these interpretations? What effect does this powerful institution serve? These
are some of the topics we’ll discuss below. But as we do, think about your favorite
artist or TV show or movie and see how the concepts we’ll go over help explain its
appeal to you.
So, to start, we’ll need a working definition of popular culture. Popular culture
refers to the aesthetic products created and sold by profit-seeking firms operating in
the global entertainment market.1 You’ll notice from this definition that culture itself
is designed to be sold and consumed for profit globally. This is why summer
blockbusters like Battleship or the latest Transformers movie follow predictable
formats that often involve clearly defined enemies (good versus evil; human versus
alien, etc.), minimal dialogue (for instance Arnold Schwarzenegger as the terminator
only utters 147 words in Terminator), and lots of explosions, fights and car chases.
Movies designed this way will attract the largest audiences possible because the
content has been simplified and translates easier to any language for the overseas
markets. One thing to remember when thinking about popular culture: it is
ultimately (despite how we as audiences might perceive and consume it) designed
to make money. To make the most money possible means to make the sure-fire hit,
the blockbuster film with uncontroversial content. The end result of which is a
2 | P o p u l a r C u l t u r e a n d M e d i a
predictable and standardized formulaic product (this by the way is true of most
popular culture content, not just movies).
HOW WE MAKE SENSE OF POPULAR CULTURE: THEORIES
There are usually two components to the study of any popular cultur.
1 P o p u l a r C u l t u r e a n d M e d i a POPU.docxjeremylockett77
1 | P o p u l a r C u l t u r e a n d M e d i a
POPULAR CULTURE AND MEDIA
Learning Outcomes
At the end of this chapter you will be able to do the following.
Define popular culture.
Identify the three major theoretical views on popular culture: Functionalist,
Critical and Interpretation.
Define Interpretive Communities.
Define Class distinction.
Evaluate claims for Authenticity.
Define the 'Sleeper Curve.'
Define mass media.
Apply theories of media to US society.
Describe how perpetual discontent is used by advertisers.
Describe editorial strategies used by the media.
WHAT IS POPULAR CULTURE?
The idea of popular culture is one that is undoubtedly very familiar to you. You
probably consume lots of media content in the form of music, tv, movies and the
internet. The sociologically fascinating part about this is the ubiquity (that is, it is
everywhere) of the mass media and our popular culture. Everywhere you turn you
will find ads, billboards, clothing, screens of various sizes to rest your eyes on. But
how often have you critically analyzed this omnipresent socializing force in your
life? What meanings do people attribute to popular culture? What are the patterns
to these interpretations? What effect does this powerful institution serve? These
are some of the topics we’ll discuss below. But as we do, think about your favorite
artist or TV show or movie and see how the concepts we’ll go over help explain its
appeal to you.
So, to start, we’ll need a working definition of popular culture. Popular culture
refers to the aesthetic products created and sold by profit-seeking firms operating in
the global entertainment market.1 You’ll notice from this definition that culture itself
is designed to be sold and consumed for profit globally. This is why summer
blockbusters like Battleship or the latest Transformers movie follow predictable
formats that often involve clearly defined enemies (good versus evil; human versus
alien, etc.), minimal dialogue (for instance Arnold Schwarzenegger as the terminator
only utters 147 words in Terminator), and lots of explosions, fights and car chases.
Movies designed this way will attract the largest audiences possible because the
content has been simplified and translates easier to any language for the overseas
markets. One thing to remember when thinking about popular culture: it is
ultimately (despite how we as audiences might perceive and consume it) designed
to make money. To make the most money possible means to make the sure-fire hit,
the blockbuster film with uncontroversial content. The end result of which is a
2 | P o p u l a r C u l t u r e a n d M e d i a
predictable and standardized formulaic product (this by the way is true of most
popular culture content, not just movies).
HOW WE MAKE SENSE OF POPULAR CULTURE: THEORIES
There are usually two components to the study of any popular cultur ...
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Chapter 3 - Islamic Banking Products and Services.pptx
Mass media and society
1.
2. FOCUS QUESTION:
DOES THE MEDIA REFLECT SOCIETY OR
DOES SOCIETY REFLECT THE MEDIA?
•WHAT DOES THIS QUESTION MEAN?
• DOES IT “HOLD A MIRROR UP” AND REFLECT OUR OWN CULTURE AND BELIEFS?
• DO WE “SEE OURSELVES” WHEN WE CONSUME MEDIA OR ARE WE FORCED TO VIEW BEYOND OUR
FAMILIAR BUBBLE?
• ARE WE CHANGED BY WHAT WE SEE IN MEDIA?
• DOES IT SHAPE THE WAY WE THINK?
3. PUBLIC OPINION
•DEFINITION: IDEAS AND ATTITUDES SHARED BY A SIGNIFICANT
AMOUNT OF PEOPLE
•INFLUENCING FACTORS: FAMILY, SCHOOLS, PEERS, RELIGION, MEDIA
(TELEVISION, RADIO, MAGAZINES, NEWSPAPER, INTERNET)
•THINK ABOUT THIS- WHICH HAS THE GREATEST IMPACT ON YOUR
LIFE AT 6, 16, 26, 36…
4. PUBLIC OPINION: FAMILIAL INFLUENCE
•WE MIMIC WHAT WE SEE AND HEAR IN THE
HOME
•WE LOOK UP TO OUR PARENTS AND WANT TO
PLEASE THEM
5. PUBLIC OPINION: SCHOOL INFLUENCE
•WE LEARN ABOUT THE INTRICACIES OF
GOVERNMENT IN CIVICS, US HISTORY
•WE ARE TAUGHT PATRIOTISM AND PRIDE
IN A MUCH MORE REGIMENTED WAY
•WE ANALYZE HISTORIC EVENTS AND HOW
THEY SHAPE OUR WORLD
6. PUBLIC OPINION: PEER INFLUENCE
•WE LEARN HOW TO FIT IN
•HAIR, CLOTHES, MAKEUP, WHAT WE LISTEN
TO…
•WE FIND OUT WHAT IT FEELS LIKE
TO BE SHUNNED
•WE DRESS TO REFLECT OUR GROUP
•JOCK, PREP, EMO, NERD…
7. PUBLIC OPINION: RELIGIOUS INFLUENCE
•WE LEARN WHAT TO VALUE IN OTHER
•WE FIND COMMONALITY
•WE ESTABLISH OUR MORALS
8. PUBLIC OPINION
• FAR LEFT- RADICAL
• FAVORS EXTREME CHANGE TO CREATE AN ALTERED OR ENTIRELY NEW SOCIAL SYSTEM
• LIBERAL
• BELIEVES THAT GOVERNMENT MUST TAKE ACTION TO CHANGE ECONOMIC, POLITICAL, AND IDEOLOGICAL POLICIES
BELIEVED TO BE UNFAIR
• CENTRAL- MODERATE
• HOLDS BELIEFS THAT FALL BETWEEN LIBERAL AND CONSERVATIVE VIEWS
• CONSERVATIVE
• SEEKS TO KEEP IN PLACE THE ECONOMIC, POLITICAL, AND SOCIETAL STRUCTURES OF SOCIETY
• FAR RIGHT- REACTIONARY
• FAVORS EXTREME CHANGE TO RESTORE SOCIETY TO AN EARLIER, MORE CONSERVATIVE STATE
9. SO HOW DOES THE MEDIA AFFECT OUR OPINION?
•CONSTANT, DAILY EXPOSURE HAS LASTING IMPACT ON OUR LIVES
•CAN OVERRIDE FAMILY, PEERS, RELIGION
•OFTEN REFERRED TO AS THE “MIRRORS” AS WELL AS THE “MOLDERS”
OF OPINION
•COMES IN A VARIETY OF MEDIUM- MEANS OF COMMUNICATION
• TV, NEWSPAPER, RADIO, MAGAZINES
10. CONSIDER THIS: IMAGES AFFECT ATTITUDE
How would these images evoke different reactions?
Is this the media influencing our opinion?
11. CONSIDER THIS: IMAGES AFFECT ATTITUDE
During the presidential debates of 1960, JFK had the calm presence of a
seasoned television personality while Nixon kept wiping sweat off his face,
making him appear as the stereotypical “bad guy” we’d see in a movie.
Is this the media influencing our opinion? Radio listeners polled more favorable to NixonTV viewers polled more favorable to Kennedy
12. CONSIDER THIS:
• HOW HAS OUR OPINION OF SOCIAL ISSUES CHANGED IN THE PAST 30 YEARS?
family
13. CONSIDER THIS:
• HOW HAS OUR OPINION OF SOCIAL ISSUES CHANGED IN THE PAST 30 YEARS?
race
14. CONSIDER THIS:
• HOW HAS OUR OPINION OF SOCIAL ISSUES CHANGED IN THE PAST 30 YEARS?
sexuality
15. YOU TURN
CONDUCT YOUR OWN RESEARCH TO ANSWER THIS QUESTION:
DOES THE MEDIA REFLECT SOCIETY OR DOES SOCIETY
REFLECT THE MEDIA
CONSIDER BOTH SIDES OF THE ISSUE. ARE WE CHANGED BY OUR EXPOSURE TO
THE MEDIA OR DOES THE MEDIA CHANGE BECAUSE WE AS A SOCIETY CHANGE?
Post your analysis to your blog