The document discusses the role of media in shaping societal attitudes and beliefs. It describes different types of media including print media, electronic media, and social media. It notes that media is the most popular communication tool and has made the world a global village. The document also discusses the importance of media in nation building and its roles in information flow, interpretation, and acting as a watchdog. Both the advantages and disadvantages of media effects on knowledge, attitudes, and behaviors are presented.
The impact of mass media on daily life.
Media is a general denomination of all media. These means are varied: press or electronic means of information .
The Internet has quickly become a socio-technical phenomenon much publicized at the end of the century
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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Media in shaping societal attitudes and
1. The role of media in shaping
societal attitudes and beliefs
LEEBIKA S
22BA025
2. Media
• Media is the source of transmission of informations, news,
views and thought of one person across the world.
• It is the media which has made the world the global village.
• Media enhance the knowledge of public and communicates
all the happenings to the public.
3. Importance of media
• Media is the most popular tool of communication
• The word global village has been given to the world just
because of media.
• Importance of media in nation building cannot be neglected.
4. Role of media
• Flow of information
• Interpreter of information
• Watchdog function
7. Print media
• Print media advertising is a form of advertising that
uses physically printed media, such as magazines
and newspapers.
• Oldest form of media in Pakistan.
• Basically it is in hard form.
• Usually common in literary people.
8.
9. Electronic media
• Electronic media are media that use electronics or
electromechanical energy for the end user (audience) to
access the content.
• Electronic media has revolutionized the information
system.
• Now everyone can be aware himself with current
information and updates
10.
11. Social media
• Social network servicing is on online service, plat form,
or a site that focuses on building and reflecting of social
networks between the persons.
• Face book, twitter, what's app, and many other names
you usually listen from every body now a days, are the
social media.
12. Duty and Responsibility
• It should be truthful, fair and objective
• It should follow agreed codes of ethics and professional
conducts.
• It should represent the public and should speak for them
13. Advantages
• Helps in getting awareness about the world.
• Helps in bringing the world together.
• Cheap way of communication.
• People know what is wrong and right.
• Helps in research and analysis.
• Entertain people.
• Advertisement has been made very easy.
14. Disadvantages
• The media, known as the fourth pillar of democracy has a
huge impact on society.
• There are both positive and negative impacts media has on
society.
• Some are media effects are changes in:
• knowledge Attitude behaviour
15. Conclusion
• The media has the power of educating people.
• Since it affects the ears, eyes and the mind
simultaneously nothing can Overcome media.
• While my focus on this presentation was on the role
of media, it is also Important to acknowledge the
responsibility of the media in society
