SlideShare a Scribd company logo
ROLE OF MEDIA
IN
SOCIAL
AWARENESS
MADE BY:-ARHAAM ANSARI
WHAT IS MEDIA
Media is one of the most powerful instruments
of communication.It can help to promote the
right things on right time and gives a real as
well as strong aspects of the world about what
is right or wrong also it also express that how
can we store and distributes the views.
TYPES OF MEDIA
PRINT
The oldest media forms are newspapers,
magazines, journals, newsletters, and other
printed material. These publications are
collectively known as the print media.
Although print media readership has declined
in the last few decades, many people still read
a newspaper every day or a news magazine on
a regular basis.
CINEMA
A cinema where films are shown for public
Entertainment. Cinema, or motion picture, is
the art of moving images; a visual medium that
tells stories and exposes reality. It play the role
of mirror in the society. The Cinema not only
aware the people about what is happening but
also explain the effect of that on the people.
RADIO
The other type of broadcast media is radio.
Before the advent of television in the 1950s,
most people relied on radio broadcasts for their
news. Many people still listen to radio news
every day, especially during morning and
evening. Local news stations have a
particularly large audience because they can
report on local weather, traffic, and events.
TELEVISION
The main broadcast network- ABC, CBS, and
NBC each have a news division that
broadcasts a nightly news show. For the past
fifty years, most people watched one or more
of these broadcasts. Since the 1980s, however,
cable news channels have chipped away at the
broadcast network.
INTERNET
The Internet is slowly transforming the news
media because more people are relying on
online sources of news instead of traditional
print and broadcast media. Websites can
provide text, audio, and video information, all
of the ways traditional media are transmitted.
MOBILE PHONES
Mobile phones have became a boon to mankind.
It has made communication possible at anytime,
and from anywhere. Nowadays, mobile phones
are not only used for intraction, but also for
other technical utilities, like operating pumps
from remote locations, etc. You can also get
alerts of your monetary transactions on a
mobile phone.
IMPORTANCE OF MEDIA
ļƒ˜ Media is the most powerful tool of
communication
ļƒ˜ The word global village has been given to
the world just because of media
ļƒ˜ Media is very integral part of our lives
therefore they generate popular interest and
debate about any social problems.
ROLE OF MEDIA
IN
SOCIAL AWARENESS
NEWS & CURRENT AFFAIRS
The media cover all aspects of our interest like
weather, politics, war, health, finance, science,
fashion, music, etc. One of major duties of media
today is to inform the people about the latest
happening around them and the world. As when
the terrorist attacks takes place the role of media
became very important, because it pass the
message to rest of world.
POLITICAL AWARENESS
The media informs all details of all major
political situations, decisions and scenarios.
Hence people can better understand their rights
and make better decisions. Media is the base of
the political system. If it plays its role honestly,
it will be a great force in building the nation. It
plays a great role in bringing common man close
to their leaders.
EDUCATION
The power of media is so extensive and huge, it
can be used to educate people with very little cost.
Imagine a classroom in every city with thousands
of students being taught by just one teacher. But
unfortunately, because of money ā€“ making
approach of media and lack of interest by
government, very less work is done in spreading
the education.
PUBLIC ANNOUNCEMENTS
Arrival or departure of flights and trains, etc. In
some cases, it is legally binding to publish
notices in newspaper like tenders, change of
property ownership, etc. Various authorities
and agencies utilize the power of media to
spread informative messages to public.
ADVERTISEMENT
Almost all business concerns use the power of
media to sell their products. They advertise in
media for the enhancement of the business
purposes. Huge amounts of money are
invested in media for marketing of a product.
The more attractive the advertisement, the
more people will follow it.
ENTERTAINMENT
The original idea behind the creation of various
ā€˜media meansā€™ was to entertain masses. Radio,
TV, cinemas and magazines spend most of
their resources targeting on entertaining items
and programs. Because of the growing population
and developing lifestyle, the demand for more
entertainment is increasing.
THANK YOU

More Related Content

What's hot

Role of-media-in-society (1)
Role of-media-in-society (1)Role of-media-in-society (1)
Role of-media-in-society (1)
Rana403
Ā 
Role of media in society
Role of media in societyRole of media in society
Role of media in society
KaZim ArMaN
Ā 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
Chandni Arora
Ā 
role of media in society
role of media in societyrole of media in society
role of media in societyAnamika Pandey
Ā 
Role And Impact of Media On Society
Role And Impact of Media On SocietyRole And Impact of Media On Society
Role And Impact of Media On Society
SD Paul
Ā 
Role of Media in Democracy
Role of Media in DemocracyRole of Media in Democracy
Role of Media in Democracy
Shubham Sachan
Ā 
Role of Media ppt
Role of Media pptRole of Media ppt
Role of Media ppt
Kishan Panchal
Ā 
Role of media in society
Role of media in societyRole of media in society
Role of media in society
Ch Ahmad Mughees
Ā 
Mass Media
Mass Media Mass Media
Impact of media on indian society
Impact of media on indian societyImpact of media on indian society
Impact of media on indian society
Charanjit Singh
Ā 
Print media in INDIA
Print media in INDIA Print media in INDIA
Print media in INDIA
T. Tamilselvan
Ā 
MASS MEDIA & IMPACT
MASS MEDIA & IMPACTMASS MEDIA & IMPACT
MASS MEDIA & IMPACTpixel the photo
Ā 
Functions of mass media
Functions of mass mediaFunctions of mass media
Functions of mass media
NEO NEWS NETWORK
Ā 
Role Of Media In Democracy
Role Of Media In DemocracyRole Of Media In Democracy
Role Of Media In Democracyshainks023
Ā 
Impact of media on our society
Impact of media on our societyImpact of media on our society
Impact of media on our society
Junaidali214
Ā 
Media management functions
Media management functionsMedia management functions
Media management functions
Cheldy S, Elumba-Pableo
Ā 
New media
New mediaNew media
New media
Afeef Musthafa
Ā 
The jhabua 1
The jhabua 1The jhabua 1
The jhabua 1
Surbhi Shubham
Ā 

What's hot (20)

Lecture # 02 (media & society)
Lecture # 02 (media & society)Lecture # 02 (media & society)
Lecture # 02 (media & society)
Ā 
Role of-media-in-society (1)
Role of-media-in-society (1)Role of-media-in-society (1)
Role of-media-in-society (1)
Ā 
Role of media in society
Role of media in societyRole of media in society
Role of media in society
Ā 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
Ā 
role of media in society
role of media in societyrole of media in society
role of media in society
Ā 
Role And Impact of Media On Society
Role And Impact of Media On SocietyRole And Impact of Media On Society
Role And Impact of Media On Society
Ā 
Role of Media in Democracy
Role of Media in DemocracyRole of Media in Democracy
Role of Media in Democracy
Ā 
Role of Media ppt
Role of Media pptRole of Media ppt
Role of Media ppt
Ā 
Role of media in society
Role of media in societyRole of media in society
Role of media in society
Ā 
Media ppt
Media pptMedia ppt
Media ppt
Ā 
Mass Media
Mass Media Mass Media
Mass Media
Ā 
Impact of media on indian society
Impact of media on indian societyImpact of media on indian society
Impact of media on indian society
Ā 
Print media in INDIA
Print media in INDIA Print media in INDIA
Print media in INDIA
Ā 
MASS MEDIA & IMPACT
MASS MEDIA & IMPACTMASS MEDIA & IMPACT
MASS MEDIA & IMPACT
Ā 
Functions of mass media
Functions of mass mediaFunctions of mass media
Functions of mass media
Ā 
Role Of Media In Democracy
Role Of Media In DemocracyRole Of Media In Democracy
Role Of Media In Democracy
Ā 
Impact of media on our society
Impact of media on our societyImpact of media on our society
Impact of media on our society
Ā 
Media management functions
Media management functionsMedia management functions
Media management functions
Ā 
New media
New mediaNew media
New media
Ā 
The jhabua 1
The jhabua 1The jhabua 1
The jhabua 1
Ā 

Similar to Role of media in social awareness

Mass Media Assignment
Mass Media AssignmentMass Media Assignment
MEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptx
MEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptxMEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptx
MEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptx
Shauryabhagat
Ā 
Ownership Patterns.pptx
Ownership Patterns.pptxOwnership Patterns.pptx
Ownership Patterns.pptx
SwaraAnand
Ā 
PPT - Understanding Media.pptx
PPT  - Understanding Media.pptxPPT  - Understanding Media.pptx
PPT - Understanding Media.pptx
shruthiparameswaran1
Ā 
CWORLD-1.pptx
CWORLD-1.pptxCWORLD-1.pptx
CWORLD-1.pptx
JoyceSalem1
Ā 
Radio
RadioRadio
Radio
YuvrajRaskar
Ā 
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptxMASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
slayerThunder
Ā 
Lecture 8 Media and Society
Lecture 8 Media and SocietyLecture 8 Media and Society
Lecture 8 Media and Society
JaamAwaisHayat1
Ā 
1. Mass communication
 1.    Mass communication 1.    Mass communication
1. Mass communication
deepak kulhari
Ā 
4520 media.pptx
4520 media.pptx4520 media.pptx
4520 media.pptx
MateenNaik1
Ā 
Mass Media and it's importance P-15
Mass Media and it's importance P-15Mass Media and it's importance P-15
Mass Media and it's importance P-15
umabagohil
Ā 
Tools of mass media
Tools of mass mediaTools of mass media
Tools of mass media
AkashSingh968
Ā 
Role of media
Role of mediaRole of media
Role of media
Shimona Agarwal
Ā 
Ch 6 Understanding Media 1.pptx.pdf
Ch 6 Understanding Media 1.pptx.pdfCh 6 Understanding Media 1.pptx.pdf
Ch 6 Understanding Media 1.pptx.pdf
RaviRanjanKumar788304
Ā 
Essay On Mass Media
Essay On Mass MediaEssay On Mass Media
Essay On Mass Media
Custom Paper Services
Ā 

Similar to Role of media in social awareness (15)

Mass Media Assignment
Mass Media AssignmentMass Media Assignment
Mass Media Assignment
Ā 
MEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptx
MEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptxMEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptx
MEDIA ā€“ THE MAINSTAY OF DEMOCRACY.pptx
Ā 
Ownership Patterns.pptx
Ownership Patterns.pptxOwnership Patterns.pptx
Ownership Patterns.pptx
Ā 
PPT - Understanding Media.pptx
PPT  - Understanding Media.pptxPPT  - Understanding Media.pptx
PPT - Understanding Media.pptx
Ā 
CWORLD-1.pptx
CWORLD-1.pptxCWORLD-1.pptx
CWORLD-1.pptx
Ā 
Radio
RadioRadio
Radio
Ā 
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptxMASS MEDIA AND MASS MEDIA EFFECTS  (G1 VYGOTSKY).pptx
MASS MEDIA AND MASS MEDIA EFFECTS (G1 VYGOTSKY).pptx
Ā 
Lecture 8 Media and Society
Lecture 8 Media and SocietyLecture 8 Media and Society
Lecture 8 Media and Society
Ā 
1. Mass communication
 1.    Mass communication 1.    Mass communication
1. Mass communication
Ā 
4520 media.pptx
4520 media.pptx4520 media.pptx
4520 media.pptx
Ā 
Mass Media and it's importance P-15
Mass Media and it's importance P-15Mass Media and it's importance P-15
Mass Media and it's importance P-15
Ā 
Tools of mass media
Tools of mass mediaTools of mass media
Tools of mass media
Ā 
Role of media
Role of mediaRole of media
Role of media
Ā 
Ch 6 Understanding Media 1.pptx.pdf
Ch 6 Understanding Media 1.pptx.pdfCh 6 Understanding Media 1.pptx.pdf
Ch 6 Understanding Media 1.pptx.pdf
Ā 
Essay On Mass Media
Essay On Mass MediaEssay On Mass Media
Essay On Mass Media
Ā 

More from Arhaam Ansari

Value chain analysis & Organizational Appraisal
Value chain analysis & Organizational AppraisalValue chain analysis & Organizational Appraisal
Value chain analysis & Organizational Appraisal
Arhaam Ansari
Ā 
Project report on consumer behavior towards digital marketing
Project report on consumer behavior towards digital marketingProject report on consumer behavior towards digital marketing
Project report on consumer behavior towards digital marketing
Arhaam Ansari
Ā 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
Arhaam Ansari
Ā 
Process of Communication
Process of CommunicationProcess of Communication
Process of Communication
Arhaam Ansari
Ā 
cash flow and fund flow ppt
 cash flow and fund flow ppt cash flow and fund flow ppt
cash flow and fund flow ppt
Arhaam Ansari
Ā 
ICICI Bank ppt
ICICI Bank pptICICI Bank ppt
ICICI Bank ppt
Arhaam Ansari
Ā 
Marketing Strategy of Amway
Marketing Strategy of AmwayMarketing Strategy of Amway
Marketing Strategy of Amway
Arhaam Ansari
Ā 
Latest Project on Pureit
Latest Project on PureitLatest Project on Pureit
Latest Project on Pureit
Arhaam Ansari
Ā 

More from Arhaam Ansari (8)

Value chain analysis & Organizational Appraisal
Value chain analysis & Organizational AppraisalValue chain analysis & Organizational Appraisal
Value chain analysis & Organizational Appraisal
Ā 
Project report on consumer behavior towards digital marketing
Project report on consumer behavior towards digital marketingProject report on consumer behavior towards digital marketing
Project report on consumer behavior towards digital marketing
Ā 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
Ā 
Process of Communication
Process of CommunicationProcess of Communication
Process of Communication
Ā 
cash flow and fund flow ppt
 cash flow and fund flow ppt cash flow and fund flow ppt
cash flow and fund flow ppt
Ā 
ICICI Bank ppt
ICICI Bank pptICICI Bank ppt
ICICI Bank ppt
Ā 
Marketing Strategy of Amway
Marketing Strategy of AmwayMarketing Strategy of Amway
Marketing Strategy of Amway
Ā 
Latest Project on Pureit
Latest Project on PureitLatest Project on Pureit
Latest Project on Pureit
Ā 

Recently uploaded

7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
Ā 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
Ā 
How social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdfHow social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdf
pramodkumar2310
Ā 
ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...
ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...
ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...
AJHSSR Journal
Ā 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
lorraineandreiamcidl
Ā 
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
AJHSSR Journal
Ā 
Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....
SocioCosmos
Ā 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
Ā 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
Ā 
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
AJHSSR Journal
Ā 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
Ā 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
Ā 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
Ā 
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklSocial Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfkl
mdigitalmarketing001
Ā 
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
AJHSSR Journal
Ā 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
Ā 

Recently uploaded (16)

7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Ā 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
Ā 
How social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdfHow social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdf
Ā 
ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...
ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...
ā€œTo be integrated is to feel secure, to feel connected.ā€ The views and experi...
Ā 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
Ā 
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Ā 
Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....
Ā 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
Ā 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Ā 
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Ā 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
Ā 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
Ā 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
Ā 
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklSocial Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Ā 
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
Ā 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
Ā 

Role of media in social awareness

  • 2. WHAT IS MEDIA Media is one of the most powerful instruments of communication.It can help to promote the right things on right time and gives a real as well as strong aspects of the world about what is right or wrong also it also express that how can we store and distributes the views.
  • 4.
  • 5. PRINT The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media. Although print media readership has declined in the last few decades, many people still read a newspaper every day or a news magazine on a regular basis.
  • 6. CINEMA A cinema where films are shown for public Entertainment. Cinema, or motion picture, is the art of moving images; a visual medium that tells stories and exposes reality. It play the role of mirror in the society. The Cinema not only aware the people about what is happening but also explain the effect of that on the people.
  • 7. RADIO The other type of broadcast media is radio. Before the advent of television in the 1950s, most people relied on radio broadcasts for their news. Many people still listen to radio news every day, especially during morning and evening. Local news stations have a particularly large audience because they can report on local weather, traffic, and events.
  • 8. TELEVISION The main broadcast network- ABC, CBS, and NBC each have a news division that broadcasts a nightly news show. For the past fifty years, most people watched one or more of these broadcasts. Since the 1980s, however, cable news channels have chipped away at the broadcast network.
  • 9. INTERNET The Internet is slowly transforming the news media because more people are relying on online sources of news instead of traditional print and broadcast media. Websites can provide text, audio, and video information, all of the ways traditional media are transmitted.
  • 10. MOBILE PHONES Mobile phones have became a boon to mankind. It has made communication possible at anytime, and from anywhere. Nowadays, mobile phones are not only used for intraction, but also for other technical utilities, like operating pumps from remote locations, etc. You can also get alerts of your monetary transactions on a mobile phone.
  • 11. IMPORTANCE OF MEDIA ļƒ˜ Media is the most powerful tool of communication ļƒ˜ The word global village has been given to the world just because of media ļƒ˜ Media is very integral part of our lives therefore they generate popular interest and debate about any social problems.
  • 13. NEWS & CURRENT AFFAIRS The media cover all aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. One of major duties of media today is to inform the people about the latest happening around them and the world. As when the terrorist attacks takes place the role of media became very important, because it pass the message to rest of world.
  • 14. POLITICAL AWARENESS The media informs all details of all major political situations, decisions and scenarios. Hence people can better understand their rights and make better decisions. Media is the base of the political system. If it plays its role honestly, it will be a great force in building the nation. It plays a great role in bringing common man close to their leaders.
  • 15. EDUCATION The power of media is so extensive and huge, it can be used to educate people with very little cost. Imagine a classroom in every city with thousands of students being taught by just one teacher. But unfortunately, because of money ā€“ making approach of media and lack of interest by government, very less work is done in spreading the education.
  • 16. PUBLIC ANNOUNCEMENTS Arrival or departure of flights and trains, etc. In some cases, it is legally binding to publish notices in newspaper like tenders, change of property ownership, etc. Various authorities and agencies utilize the power of media to spread informative messages to public.
  • 17. ADVERTISEMENT Almost all business concerns use the power of media to sell their products. They advertise in media for the enhancement of the business purposes. Huge amounts of money are invested in media for marketing of a product. The more attractive the advertisement, the more people will follow it.
  • 18. ENTERTAINMENT The original idea behind the creation of various ā€˜media meansā€™ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing.