The implications of media are vast and multifaceted, as media plays a significant role in shaping individuals, societies, and cultures. Here are some key implications of media: Information and Communication: Media serves as a primary source of information, enabling individuals to access news, current events, and knowledge from around the world. It facilitates communication and connects people across geographical boundaries, fostering global interconnectedness. Influence and Persuasion: Media has the power to shape public opinion, attitudes, and behaviors. It can influence individuals' beliefs, values, and decision-making processes through various techniques, such as advertising, propaganda, and persuasive messaging. Democracy and Politics: Media plays a crucial role in democratic societies by providing a platform for public discourse, political debates, and holding those in power accountable. It serves as a watchdog, exposing corruption, promoting transparency, and facilitating citizen participation in the political process. Social and Cultural Impact: Media has the ability to shape social norms, cultural values, and identities. It reflects and shapes popular culture, influences fashion trends, and contributes to the formation of collective memory. It also has the potential to reinforce stereotypes or challenge social injustices. Education and Learning: Media can be a powerful tool for education and learning. It enables distance learning through online courses and educational platforms. It provides access to a vast array of educational resources, multimedia content, and interactive learning experiences. Economic Influence: Media is a significant economic sector, comprising industries such as broadcasting, publishing, advertising, and digital media. It creates job opportunities, drives economic growth, and contributes to the global economy through advertising revenues and content distribution. Ethical Considerations: Media raises ethical concerns related to journalistic integrity, privacy, accuracy of information, and the responsible use of media platforms. It requires ethical decision-making by media professionals and media consumers alike. Media Literacy: The influence of media necessitates the development of media literacy skills. Media literacy empowers individuals to critically analyze and evaluate media messages, discern reliable sources, understand media biases, and make informed choices about media consumption.

1. IMPLICATION OF MEDIA &
INFORMATION TO AN
INDIVIDUAL & THE
SOCIETY

2. With the
advancement in
technology, media
and information has
continually
advanced and has
become more and
more integrated
with our daily lives.
INDIVIDUALS
• Personal
• Professional
• Educational
SOCIETY
• Economic
• Social
• Political

3. Implication of Media on Individuals:
PERSONAL
• connecting people across distances
• breaking barriers among those separated by economic, cultural, political, religious, and
ideological boundaries
• provides people with an audience
• provides people with a vehicle to voice out ideas, opinions, information, etc.
A. Increased social interaction & empowerment.

4. Implication of Media on Individuals:
PERSONAL
• Creation of new language variations and social skills evident in online interactions.
• Personal presentation and transparency has also become a trend especially in social
media.
• Media also facilitates bad behavior such as bullying, harassment, and social
defamation.
B. Changes on social skills

5. Implication of Media on Individuals:
PERSONAL
• Old ideologies and principles are being challenged and has thus been influencing
media to change their message
• more and more people are becoming aware and forming opinions on social injustices,
discrimination, inequalities, women's rights issues, etc.
C. Influence in ideologies and principles

6. • Finding groups with common interest or causes.
Implication of Media on Individuals:
PERSONAL
D. Increased civic participation & creation of communities

7. • checking the internet for news
• communicating with people through social media
• using the Internet for research, work, and leisure.
Implication of Media on Individuals:
PERSONAL
E. Shaping daily routines

8. • Starting business easy
• Relatively low-cost
• Accessible by more people
Implication of Media on Individuals:
PROFESSIONAL
A. Ability to start and do business online B. Better economic opportunities
• Creation of jobs
• Acquiring jobs is more
accessible through online job
searches
• Starting businesses
• Online freelance work

9. • Media facilitates alternative
education
• Free or paid online courses
• Self-learning through blogs,
tutorials, etc.
Implication of Media on Individuals:
EDUCATIONAL
A. Improved learning Environment B. Increased access to information
• Newspaper, web portals, and mobile
apps provide accessible and free news
and information.
• Increases awareness of global
community
• Government and organization use
internet to spread message about
causes, projects, announcement, etc.

10. • Awareness of people on global
trends
• Influence of information on
purchases of consumers
• Businesses are influenced by
consumer demands.
Implication of Media on society:
ECONOMIC
A. Acceleration & implication or trends B. Advertising & Marketing
• Consumers are becoming less
vulnerable and less passive to
advertising and marketing because of
internet access.
• Advertising and marketing relies on
mass media to access audience and
consumers.

11. • Awareness of causes and
interests creates new
communities and groups.
• Trends and issues in media
are supported or protested
against by people
Implication of Media on Society:
SOCIAL
A. Creating more cohesive social units B. Normalizing behavior and values
• Behavior and values portrayed in media
influences what society accepts as
normal.
• People are influenced by what they see
and learn in media
• Non-popular behavior and values, when
picked up by the media, become more
normalized.

12. • Media influences political
knowledge, attitudes, and
behaviors.
Implication of Media on Society:
POLITICAL
A. Influence on voting behavior & public opinions B. Influence on public support of causes leading to politics
• Media exposure shapes public’s
knowledge of issues and causes.
• Policies are made due to public’s
interest & participations.

13. c. Influence on
political
participation
• Individuals share political news
and opinions with one another.
• Media affects which political
issues are showcased and
supported.
• Politicians use media to
disseminate their campaigns.