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FMCG branding

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Examples of brand turnaround and development for FMCG brands.

Published in: Design
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FMCG branding

  1. 1. ABOUTTAYBURN
  2. 2. OUR BELIEFWe believe your brand and reputation are the mostvaluable assets you own. Our job is to help you maximisethe value of those assets by changing the way the worldthinks and talks about you.Work with us and you’ll be working with a straight-talking,fresh-thinking, hard-working agency committed to makingyour brand and reputation something worth talking about.
  3. 3. OUR OWN REPUTATION6THIN THE UK FOREFFECTIVENESSDesign Business Association league table7THIN THE UK FORCREATIVITYDesign Week league table for brand and packaging
  4. 4. BRANDS & REPUTATIONSWE ARE CURRENTLY SHAPING
  5. 5. BUT THEY AREN’T BUILT OVER NIGHTHeineken UK 23 yearsAggreko 14 yearsPrinces 11 yearsRBS 8 yearsUniversity of Edinburgh 7 yearsScottish Water 7 yearsStandard Life 4 years
  6. 6. OUR WORK WITHCHEWITS
  7. 7. BEFORE…
  8. 8. … AFTER
  9. 9. NPD FOR YOUTH AUDIENCE
  10. 10. OUR WORK WITHCROSSE & BLACKWELL
  11. 11. PROPOSITION
  12. 12. BRAND DEVELOPMENT
  13. 13. CONCEPTUAL DEVELOPMENT Mood boards Photography Brief
  14. 14. CORE RANGE
  15. 15. CONSUMER CAMPAIGNS
  16. 16. CONSUMER CAMPAIGNS
  17. 17. THANK YOUrichard.simpson@tayburn.co.uk07733 475 226www.tayburn.co.uk

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