The document discusses the growth of the Indian media and entertainment industry. It states that the industry grew 11.2% in 2015 due to improved economic conditions and increased advertising spending. It is expected to continue growing at a double digit rate through 2015 as TV, print, and film remain dominant. Though digital revenues are increasing, traditional media still generates most revenue for the Indian media industry. The document then provides an overview of the general business processes in the media industry.
This presentation outlines my talk at Northeastern University regarding the top 10 mistakes I made as an entrepreneur. Hopefully you won't make these either!
The presentation includes his education,how he started his business and its expansion over the years.It also includes his business strategies and his swat analysis as well as the flaws and recommendations in his entrepreneurial skills.
June 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Advertising Industry
Brand Analysis: IKEA
Case Study Analysis: Philips
Concept of the month: Crowdfunding
This presentation outlines my talk at Northeastern University regarding the top 10 mistakes I made as an entrepreneur. Hopefully you won't make these either!
The presentation includes his education,how he started his business and its expansion over the years.It also includes his business strategies and his swat analysis as well as the flaws and recommendations in his entrepreneurial skills.
June 2016 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
About Us
Our Team
INDUSTRY ANALYSIS : Advertising Industry
Brand Analysis: IKEA
Case Study Analysis: Philips
Concept of the month: Crowdfunding
Economic Study of Television Advertising Market in BangladeshTawhid Rahman
Television has many different affects on the economy in both positive and negative ways. One of the biggest effects television has on the economy is advertisement. More and more people turn to television for advertisement. Advertisement has a huge impact and effect on viewers. After watching an advertisement on television people are heading to the store, looking on the internet, or trying to purchase the product. It only takes a few seconds to convince someone that the product, good or service they are advertising is worth buying and bam people purchase it. Television is unique because it allows people to see the product that is being advertised. Television advertisement affects everyone including children, teens, and adults because they spark the interest of a person instead of pointing out the products features.
September Edition of BEACON(BE-A-CONsultant) (Monthly Newsletter from SIMCON).
Contents:
Industry Analysis: Media and Entertainment
Company Analysis: Zee Entertainment Enterprises Ltd
CONvergence'14
Concept of the month
Quiz
Did you know?
As per the report, TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being two hours and 53 minutes, and watch time on streaming platforms surpassing linear TV by 22%
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
“ROLE OF MARKETING TACTICS FOR LAUNCH OF NEW PRODUCT IN FMCG SECTOR’s ”RAVI SINGH
As a part of our study curriculum it is necessary to conduct a industrial orientation project. It provides us an opportunity to understand the particular topic in depth and which leads to through to that topic. My topic for project is titled as “Role of Marketing Tactics for Launch of New Product in FMCG Sector’s” on which emphasis given to the marketing tactics and its effect for launch of new FMCG goods.
To start I’ll give brief information regarding industry and company profile in which I have done my winter internship then moving next I’ll brief about FMCG sector than after I’ll explain what is topic is all about. Marketing strategies and tactics is one of the pillars of any business.
As we know no business can succeed without use the marketing tactics. There are certain theory narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of study.
Then after concentration is given to the primary research. It include the analysis and results of survey which was focuses on consumer’s behavior
At last conclusion of report, findings and suggestion was given based on study of secondary source as well as primary research.
One of the fastest growing creator-media companies, QYOU Media operates in India and the US producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under its flagship brand, The Q, the Company curates, produces and distributes premium content across television networks, VOD and OTT platforms, mobile phones, smart TV's and app-based platforms. QYOU Media now has five emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and its latest Q-GameX (live gaming). QYOU Media’s influencer marketing company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to connect brands to the right social media influencers. In the US, the Company powers major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.
2. Industry growth (Media)
Indian Media industry grew 11.2% in 2015 on the back of
improved economic conditions and rebound in advertising
spend.
With sustained growth in advertising as well as consumer
spend; the I&M industry is likely to achieve double digit
growth in the forecast period.
TV, Print and Film continue to dominate the I&M industry in
the foreseeable future.
Significant revenues in Indian I&M industry continue to be
non-digital though there is good growth in digital spends.
India’s Media sector to continue its double digit growth
trajectory in 2015 .The industry is expected to touch Rs
1199 billion growing cumulatively at 13.2% CAGR to
2015.
3. Business Process In Media Industry
(General Scenario)
Obtain
Information
Processing Presentation
4. About TIMES NOW:
Times Now is a 24-hour English news channel in
India. It is owned and operated by The Times
Group.
Times Now was the first news channel in India
to be launched on mobile screens (Reliance
Infocomm Network).
It is now one of the Global Partners with Twitter.
The channel also has a Consultant cum Strategic
Affairs Expert, Maroof Raza.
The channel was launched in 2006 by Times
Global Broadcasting Company Limited, a joint-
venture of The Times Group
5. About BBC NEWS:
The British Broadcasting Corporation (BBC) is the UK's public-
service broadcaster, headquartered at Broadcasting House in
London.
It is the world's oldest national broadcasting organisation and the
largest broadcaster in the world by number of employees, with over
20,000 staff in total, of which 16,672 are in public sector
broadcasting.
The BBC is established under a Royal Charter and operates under
its Agreement with the Secretary of State for Culture, Media and
Sport.
The BBC has the second largest budget of any UK-based
broadcaster with an operating expenditure of £4.722 billion in
2013/14 compared to £6.471 billion for British Sky Broadcasting in
2013/14 and £1.843 billion for ITV in calendar year 2013.
6. About NDTV:
New Delhi Television is, and has been for more than a
quarter century, a pioneer in India’s news television.
Founded in 1988 by Radhika Roy and Prannoy Roy
NDTV is today the most watched and the most respected
news and lifestyle network in India.
Its channels NDTV 24x7 (English), NDTV India (Hindi) and
India’s first ever 2-in-1 channel NDTV Profit-NDTV Prime
(Business and Infotainment) continue to raise the
standards of journalism with innovative programming and
uncompromising integrity.
NDTV has offices and studios across the country which
house India's most modern and sophisticated production,
newsgathering and archiving facilities with award winning
production and creative teams.
7. Opportunities in Media Industry
Content Writer
News Reporter
TV Journalist
News Anchor
Media Marketer
Editor
8. Challenges In Media Industry
Low circulation and advertising revenues
Declining sales of newspapers
Digital transformation challenges
Competition in terms Of TRP
Increasingly fast past environment of social media
Competition in terms of news paper sales volume.
Dynamic enviornmental Scenario.(PLCT)
9. Job Opportunities Times Now
Deputy News Editor/News Editor-Digital & Social
Media News Desk
Experience: 6-10 years of work experience in News &
Social Media
The candidate must display strong editorial sense while
managing social media marketing strategy for the
channel; focusing on Twitter, Facebook, Google+ and
other social media platforms. The candidate is expected to
generate ideas for engaging with online communities,
build fan base and increase traffic. Track and analyze the
channel's social media performance and conduct
competitive analysis studies. This is a senior position on
the Digital News Desk team which requires quick and
robust decision making.
10. Job Opportunities BBC Network
Apprentice Team Assistant, BBC Marketing and
Audiences
The BBC Marketing and Audiences Team are the
experts responsible for defining and delivering our
compelling brand strategy. Combining professional
marketing and brand leadership, audience insight and
planning as well as communications expertise, they
provide an in depth understanding of our diverse
audiences and their behaviours as well as the
understanding needed to build strong relationships
with our viewers or listeners, secure our position as a
brand leader and reinforce our reputation for
excellence.
11. Job Opportunities- NDTV
Media Sales Manager
Education: MBA
Experience (From-To): 6-10 Year
Type: Permanent
Department: Sales
Location: Mumbai
Description-
Media sales manager will be responsible for
soliciting and managing Ad sales for NDTV and
maximizing revenue through various initiatives &
new business development.