This course provides an overview of key concepts and theories regarding the interrelationships between communication, media, culture and society. It will examine how cultures and societies both influence and are influenced by communication and media. Some of the main topics that will be covered include concepts of communication and media, the development of communication technologies within social and cultural contexts, and the ethical implications of media within culture and society. Students will be evaluated based on class participation, midterm and final exams, coursework, and a final examination. Requirements include attendance, participation in class discussions, adherence to deadlines, and proper formatting of written assignments.
This Power Point Presentation is about the Normative Theory of the Press, which focused on the Libertarian Theory as part of Media and Information Literacy. It talks about the meaning, examples, strengths and weaknesses of the libertarian theory.
Communication
Communication studies
A summary of some mass communication theories
Communication theory as a field
History of communication
Media influence
Media studies
How media effects culture and how culture affectsBhavisha Jangid
media affects common people in various ways. media has influenced and become a essential part of our life. let us find out it effects our popular culture and trend
Presentation and teaching material: Communication Theory - Cultivation Theory by George Gerbner. Research on Television and Violence based on the Cultural Indicators Project
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Knowledge Gap Hypothesis:
Introduction:
This theory is concerned mainly with “information” and “knowledge” and emphasizes that knowledge is not distributed equally throughout society.
There are haves and have-nots with regard to information just as material wealth Information is very important in our society because any developed country depends on well-informed citizens.
It appears certain that information will be even more important in the future as we move into an increasingly technological age.
Many contemporary issues will require information and an informed public for the solutions for such issues.
Role of mass communication:
* One of the great promises of mass communication is that it provides people with information they need.
* It has the potential of reaching people who have not been reached by other means (poor and undeveloped people).
One example of an effort to use mass communication to provide information to the disadvantaged is the “educational TV program” Sesame Street (which combined information with entertainment for preschool Children.).
Other mass communication efforts that have the advantage of getting information to people usually not reached
is the televised presidential debates that might take the presidential election campaigns to people who would not normally be exposed to the campaign.
The attempts to increase people’s quantities of information from mass media might have some unexpected or undesirable effects.
This undesirable possibility is that mass communication might actually have the effect of increasing the gap in knowledge between members of different social classes. This possibility is called: “ Knowledge gap Hypothesis”.
The authors of Knowledge Gap Hypothesis:
• § The Knowledge Gap Hypothesis was first proposed in 1970 by Tichenor, Donohue and OLien. Mostly, it is known as Tichenor et al or Tichenor and his colleagues’ hypothesis.
Tichenor et al . Stated the KG Hypothesis as follow:
“As the infusion of mass media information into a social system increases, segments of the population with higher socio-economic status tend to acquire this information at a faster rate than the lower status segments, so that the gap in knowledge between these two segments tend to increase rather than decrease”.
The hypothesis predicts that:
• § People of both high and low socioeconomic status will gain in knowledge because of the additional information, but that persons of higher socioeconomic status will gain more.
• § This would mean that the relative gap in knowledge between the well-to-do and less well-off would increase.
Tichenor and his colleagues suggest that:
The K. G. is particularly likely to occur in such areas of general interest as public affairs and science news. It is less likely to occur in more specific areas that are related to people’s particular interests-areas like sports or garden care.
This Power Point Presentation is about the Normative Theory of the Press, which focused on the Libertarian Theory as part of Media and Information Literacy. It talks about the meaning, examples, strengths and weaknesses of the libertarian theory.
Communication
Communication studies
A summary of some mass communication theories
Communication theory as a field
History of communication
Media influence
Media studies
How media effects culture and how culture affectsBhavisha Jangid
media affects common people in various ways. media has influenced and become a essential part of our life. let us find out it effects our popular culture and trend
Presentation and teaching material: Communication Theory - Cultivation Theory by George Gerbner. Research on Television and Violence based on the Cultural Indicators Project
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Knowledge Gap Hypothesis:
Introduction:
This theory is concerned mainly with “information” and “knowledge” and emphasizes that knowledge is not distributed equally throughout society.
There are haves and have-nots with regard to information just as material wealth Information is very important in our society because any developed country depends on well-informed citizens.
It appears certain that information will be even more important in the future as we move into an increasingly technological age.
Many contemporary issues will require information and an informed public for the solutions for such issues.
Role of mass communication:
* One of the great promises of mass communication is that it provides people with information they need.
* It has the potential of reaching people who have not been reached by other means (poor and undeveloped people).
One example of an effort to use mass communication to provide information to the disadvantaged is the “educational TV program” Sesame Street (which combined information with entertainment for preschool Children.).
Other mass communication efforts that have the advantage of getting information to people usually not reached
is the televised presidential debates that might take the presidential election campaigns to people who would not normally be exposed to the campaign.
The attempts to increase people’s quantities of information from mass media might have some unexpected or undesirable effects.
This undesirable possibility is that mass communication might actually have the effect of increasing the gap in knowledge between members of different social classes. This possibility is called: “ Knowledge gap Hypothesis”.
The authors of Knowledge Gap Hypothesis:
• § The Knowledge Gap Hypothesis was first proposed in 1970 by Tichenor, Donohue and OLien. Mostly, it is known as Tichenor et al or Tichenor and his colleagues’ hypothesis.
Tichenor et al . Stated the KG Hypothesis as follow:
“As the infusion of mass media information into a social system increases, segments of the population with higher socio-economic status tend to acquire this information at a faster rate than the lower status segments, so that the gap in knowledge between these two segments tend to increase rather than decrease”.
The hypothesis predicts that:
• § People of both high and low socioeconomic status will gain in knowledge because of the additional information, but that persons of higher socioeconomic status will gain more.
• § This would mean that the relative gap in knowledge between the well-to-do and less well-off would increase.
Tichenor and his colleagues suggest that:
The K. G. is particularly likely to occur in such areas of general interest as public affairs and science news. It is less likely to occur in more specific areas that are related to people’s particular interests-areas like sports or garden care.
with Melissa Morgan (www.ememdesign.com)
An introduction to gauging the impact of social-media on society in this media saturated, hyper-networked, über-techie, digitally innovative world.
Introduction to Principles of Written Communication 2 - first class meeting, Entrepreneurs School of Asia (formerly Thames International Business School)
The representation and mediation of history and a survey of Philippine history - one of the courses I handle at Entrepreneurs School of Asia, an international business school in the Philippines
My second report / meeting facilitation for the subject Media 303: Media and Discourses in Development under Eli Guieb PhD at the College of Mass Communication, University of the Philippines Diliman.
This is a report for my Anthropology 299 class in Field Methods under Dr. Francisco Datar, Medical Anthropologist, as part of my PhD Media Studies at the College of Mass Communication, University of the Philippines Diliman
this workshop was conducted for textbook sales teams whose members have no background in education and are marketing textbooks directly to the basic education teachers
Qualitative Data Analysis I: Text Analysis - a summary based on Chapter 17 of H. Russell Bernard’s Research Methods in Anthropology: Qualitative and Quantitative Approaches for a Report for Anthro 297: Seminar in Research Design and Methods under Dr. Francisco Datar, Department of Anthropology, College of Social Sciences and Philosophy, University of the Philippines Diliman
Second Discussion Guide for the course Introduction to Logic, which I teach at an international business school. All contents were quoted directly from Critical Thinking by Moore and Parker
First Discussion Guide for the course Introduction to Logic, which I teach at an international business school. All contents were quoted directly from Critical Thinking by Moore and Parker
a report for the PhD class Comm 307 - Qualitative Approach to Communication Research under Dr. Lourdes Portus at the College of Mass Communication, University of the Philippines Diliman
My report for Media 301: Media and Culture, a PhD level class taught by Eulalio Guieb III PhD at the College of Mass Communication, University of the Philippines Diliman
my report in Com 311: Seminar in Cross-Cultural Research at the College of Mass Communication, University of the Philippines Diliman - PhD Media Studies program
my report in Anthro 273: Seminar in Urban Anthropology at the Anthropology Department, College of Social Sciences and Philosophy, University of the Philippines Diliman - elective for the PhD Media Studies program at the College of Mass Communication
my report for Com 311: Seminar in Cross-Cultural Research at the College of Mass Communication, University of the Philippines Diliman - PhD Media Studies program
my report for Media 331: Media and Popular Culture at the College of Mass Communication, University of the Philippines Diliman - PhD Media Studies program
my report in Media 304: Media and Identities at the University of the Philippines Diliman PhD Media Studies program at the College of Mass Communication
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to Communication, Media, Culture, and Society
1. Communication, Media,
Culture and Society
Cindy Cruz-Cabrera
English, Women and Development, Media Studies and Media Anthropology
about.me/cindycruzcabrera en.gravatar.com/cindycatz
prof.cindycatz@gmail.com
3. This course surveys the concepts, models, and
theories for the study of communication and
media in their interwoven and interlinked
relationships and dynamics with culture, and
society. Cultures (as ever changing and fluid
entities) and societies (groups of interacting
individuals) both contribute to and are
influenced by communication processes and
the forms of media. In the same way,
communication and media shape and are also
shaped by culture and society.
5. • Gain a general knowledge of key theories,
concepts, models, and perspectives in the study
of communication and media;
• Understand the relevance and roles of
communication and media in individual lives as
well as in the larger context of culture and
society;
• Discuss, analyze, and critique the functions and
various uses of communication and media within
culture and society; and
• Discuss, analyze, and critique the relationships,
dynamics, issues, trends, and products within
communication, media, culture, and society.
7. • Concepts, Models, and Theories on
Communication and Media
• Concepts, Models, and Theories on Culture
and Society
• The development of communication and
media within cultural, social, political,
economic, and technological contexts
• The ethics, problems, criticisms, societal
implications, and power relations within and
among communication, media, culture, and
society
9. • 20% Class Participation
• 20% Midterms
• 20% Coursework
• 40% Final Examinations
• Sixty percent (60%) is required as a passing
mark for each requirement and for the
course.
13. • Attendance is mandatory.
• You are allowed a maximum of three (6)
absences from class.
• The Office of Academics shall automatically
drop you from the roll on your absence
beyond 6 meetings.
• 3 counts of tardiness = 1 absence.
• Arriving 15 minutes late = absent.
14. • Any class work done on the day of one’s
absence is automatically forfeited, regardless
of whether the absence is excused or not.
• Any questions you may have for me regarding
attendance will be about your requirements
only.
• All other concerns (submission of
certificates/letters/etc.) should be
accompanied by a cover letter addressed to
me, Mr. Berbano and Mr. Silva.
16. • You are expected to participate consistently in
class discussions.
• The success of discussions depends to some
extent on the work you do before stepping in
the classroom. Make sure you come to class
prepared.
• Read the required texts carefully. Put a lot of
thought and effort into your assigned work.
• We do not need mere talk in class. What we
need is talk that is interesting and insightful.
18. • Work should be turned in on time. Failure to
comply will affect your grade.
• All assignments in hardcopy are due at the
beginning of class.
• All assignments in softcopy shall be submitted
via email:
prof.cindycatz@gmail.com
• Closing dates and times shall be strictly
observed.
• Any requirements not submitted when due
need not be turned in.
• Deadlines are non-negotiable.
20. Handwritten
• Intermediate Pad OR College Ruled Pad –
white or yellow only
• NO SCENT
• One-inch borders
• LEGIBLE script / print
• Black or blue ink only
21. A NOTE ON PLAGIARISM
Plagiarism is cheating and is punishable
by:
• failure in a requirement
• failure in a course
• suspension
and
• expulsion.
23. • CONSULTATION takes place during Workshop
Sessions. These will be announced.
• Sign up for consultation on Facebook.
• Please be ready to consult and deliver during
your designated time.
• You may consult briefly via email. Be sure to
indicate the course title.
• I do not refuse ambush consultations, but, to
ensure having your pertinent documents,
grades etc. on hand, sign up for consultation.
24. Students with Disabilities
• If you have (or suspect you have) a disability
for which you are or may be requesting
accommodation, you are encouraged to
speak to me privately as early as possible in
the term.
• We will properly verify your disability and
determine reasonable accommodations for
this course.