The document is the 2015 report on the Indian Media and Entertainment Industry by FICCI-KPMG. It thanks contributors and provides images credits. It discusses how 2014 was a turning point year, with the digital media and smartphone markets experiencing rapid growth in India. The report also notes that television advertising saw strong growth, while implementation of digitization of cable continues to face challenges. The print industry is growing, driven largely by regional language publications. The film sector had some big successes but also films that did not attract audiences. Overall, the report is optimistic about the growth prospects for the Indian M&E industry in 2015, given various policy initiatives and developments that have laid the foundation for future expansion.
The document is an industry report on the Indian media and entertainment industry in 2015 produced by FICCI-KPMG. It discusses the growth of various sectors within the industry in 2014 such as digital media, television, print, films, radio, and others. Key highlights include rapid growth of digital advertising and smartphones, expansion of multiplexes and regional films, and commencement of Phase III auctions for radio. The report concludes that 2015 is promising for further industry growth due to various policy initiatives and building blocks put in place the previous year, as well as events like the ICC cricket world cup.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian media and entertainment industry grew at 13.4% in 2018 and is projected to expand at 12% annually to reach Rs. 2.35 trillion by 2021.
- Television is the largest segment with a market size of Rs. 740 billion in 2018, expected to reach Rs. 955 billion by 2021.
- Emerging segments like digital advertising, animation and VFX, gaming, and radio are growing rapidly at over 15% annually.
- Advertising revenues are projected to increase from Rs. 608 billion in 2018 to Rs. 1,232 billion in 2023, growing at a 15.
FICCI- Deloitte report - ‘Media & Entertainment in South India - the Digital March’ pegs Southern Media & Entertainment (M&E) industry growth at 16% CAGR to reach INR 43,600 crore by FY 2017 against the current INR 23,900 crore in FY 2013. Southern India media and entertainment industry’s growth will be mainly driven by popularity of vernacular content, rapid digitization and the evolving ecosystem. More details at - http://bit.ly/1jwuuDC
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the media and entertainment industry in India. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a CAGR of 13.9%. Television remains the largest segment but digital advertising, animation, gaming, radio, and out-of-home are fast growing.
2) India has one of the largest broadcasting industries in the world with over 892 private satellite television channels as of 2016. It is also the second largest TV market globally.
3) Digitization of the cable distribution network has improved reach and profitability
The document provides an overview of the Indian media and entertainment industry. Some key points:
- The television, print, and films segments together accounted for 75.97% of the industry's market share in 2017. Television was the largest segment at 44.81%.
- The industry grew at a CAGR of 12.25% from 2011-2017 and is expected to grow at 11.6% CAGR from 2016-2020 to reach Rs. 2,032 billion by 2020.
- Emerging segments like digital advertising, online gaming, animation and VFX, and radio are growing rapidly at CAGRs of 24.9%, 27.5%, 20%, and 12% respectively from 2016
The document is an industry report on the Indian media and entertainment industry in 2015 produced by FICCI-KPMG. It discusses the growth of various sectors within the industry in 2014 such as digital media, television, print, films, radio, and others. Key highlights include rapid growth of digital advertising and smartphones, expansion of multiplexes and regional films, and commencement of Phase III auctions for radio. The report concludes that 2015 is promising for further industry growth due to various policy initiatives and building blocks put in place the previous year, as well as events like the ICC cricket world cup.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian media and entertainment industry grew at 13.4% in 2018 and is projected to expand at 12% annually to reach Rs. 2.35 trillion by 2021.
- Television is the largest segment with a market size of Rs. 740 billion in 2018, expected to reach Rs. 955 billion by 2021.
- Emerging segments like digital advertising, animation and VFX, gaming, and radio are growing rapidly at over 15% annually.
- Advertising revenues are projected to increase from Rs. 608 billion in 2018 to Rs. 1,232 billion in 2023, growing at a 15.
FICCI- Deloitte report - ‘Media & Entertainment in South India - the Digital March’ pegs Southern Media & Entertainment (M&E) industry growth at 16% CAGR to reach INR 43,600 crore by FY 2017 against the current INR 23,900 crore in FY 2013. Southern India media and entertainment industry’s growth will be mainly driven by popularity of vernacular content, rapid digitization and the evolving ecosystem. More details at - http://bit.ly/1jwuuDC
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the Indian media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to grow at a CAGR of 13.9% to reach $37.55 billion by 2021.
2) Television is the largest segment, accounting for 44.24% of total revenue in 2016, followed by print and films. Television, print, and films together make up 79.54% of the market.
3) Emerging fast-growing segments include digital advertising, animation and VFX, gaming, and radio, expected to grow at CAGRs of 30.
The document provides an overview of the media and entertainment industry in India. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a CAGR of 13.9%. Television remains the largest segment but digital advertising, animation, gaming, radio, and out-of-home are fast growing.
2) India has one of the largest broadcasting industries in the world with over 892 private satellite television channels as of 2016. It is also the second largest TV market globally.
3) Digitization of the cable distribution network has improved reach and profitability
The document provides an overview of the Indian media and entertainment industry. Some key points:
- The television, print, and films segments together accounted for 75.97% of the industry's market share in 2017. Television was the largest segment at 44.81%.
- The industry grew at a CAGR of 12.25% from 2011-2017 and is expected to grow at 11.6% CAGR from 2016-2020 to reach Rs. 2,032 billion by 2020.
- Emerging segments like digital advertising, online gaming, animation and VFX, and radio are growing rapidly at CAGRs of 24.9%, 27.5%, 20%, and 12% respectively from 2016
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian television market has an opportunity to cater to 100 million homes as 197 million homes out of 298 million have TV sets. Television viewership grew 12% in 2017.
- The animation and VFX industry grew from Rs. 62.30 billion in FY17 to Rs. 73.90 billion in FY18, a growth of 18.6% annually.
- Digitalization has helped the growth of the film industry, which is expected to grow at 11.9% annually to 2020. The number of multiplex screens is expected to reach over 3,000 by 2019.
- Emerging segments like
The media and entertainment sector in India grew 13.4% in 2018 to reach INR1.67 trillion. Digital media saw the highest growth of 59.4% followed by online gaming which grew 41.9%. Advertising grew faster than subscription with advertising growing 12.7% and subscription growing 11.2%. Digital subscription grew significantly by 262% as more Indians started paying for online content. The demand for original digital content also increased. Traditional sectors like television and films grew around the industry average. Overall, the sector continued to outperform India's nominal GDP growth.
The document provides an overview of the media and entertainment industry in India. Some key points:
1) The Indian television market has an opportunity to cater to 100 million homes as 197 million homes out of 298 million have TV sets. Television viewership in India grew 12% in 2017.
2) Segments like digital advertising, animation and VFX, gaming, radio and out-of-home advertising are emerging as fast growing segments expected to increase at double-digit CAGRs between 2018-2023.
3) The overall Indian media and entertainment industry is growing rapidly, expanding at a CAGR of 13.1% between 2018-2023 to reach $39.68 billion by 2023
The document provides an overview of the media and entertainment industry in India. Some key points:
- The television, print, and film industries together accounted for 75.97% of the total media and entertainment market share in 2017.
- The industry grew at a CAGR of 12.25% from 2011-2017 and is expected to grow at 11.6% to reach $31.53 billion by 2020.
- Emerging segments like radio, animation, gaming, and digital advertising are also growing rapidly, with digital advertising expected to be the fastest growing segment.
The document provides an overview of India's media and entertainment industry. Some key points:
- India has one of the largest broadcasting industries in the world with over 892 private satellite television channels as of 2016.
- The television market generated $9.62 billion in revenue in 2016 and is expected to grow significantly, with the television segment accounting for around 44% of total entertainment industry revenue in 2016.
- Regional language entertainment is also large, with Tamil and Telugu channels together accounting for over half of total viewership of regional channels in 2016.
- Emerging segments like digital advertising, gaming, animation and VFX, and radio are growing rapidly, with digital advertising in particular projected to increase at
The document provides an overview of the Indian media and entertainment industry. Some key points:
- The Indian M&E industry grew at a CAGR of 18.55% from 2011-2017 and is expected to reach $37.55 billion by 2021, growing at a CAGR of 13.9%.
- Television is the largest segment, accounting for around 44% of revenues in 2017. Other major segments are print, films, digital advertising, and live events.
- Emerging segments like radio, animation & VFX, gaming and digital advertising are growing rapidly at CAGRs of 10.93%, 13.34%, 15.97% and 32% respectively between 2008-2021.
This document provides an overview of the media and entertainment industry in India. Some key points:
- The industry grew 12% in 2013 to Rs. 92,000 crore and is projected to grow at a CAGR of 14.2% to Rs. 1.78 lakh crore by 2018.
- Television is the largest segment and is expected to grow at a CAGR of 16.2% to Rs. 88,500 crore by 2018. Digital advertising has the highest projected CAGR of 27.7%.
- Zee Entertainment is a leading player in the industry with a market capitalization of Rs. 32,444 crore and a presence in 169 countries.
- Issues
The document provides an overview of the Indian entertainment industry. It discusses that the television segment accounts for the largest share of the industry currently at 46.92% and is expected to grow to 48.56% by 2020. The document also notes that the overall entertainment industry in India is growing rapidly and is projected to reach over USD62.2 billion by 2025, growing at a CAGR of 14.33% from 2015-2020. Emerging segments like digital advertising, gaming, animation and VFX, and radio are also growing substantially. Regional language entertainment, particularly television and print media, is seeing increased viewership and circulation across India.
The document provides an overview of the entertainment industry in India. It discusses key trends in various segments such as television, films, animation, gaming, and digital advertising. Television is the largest segment in 2016, accounting for nearly 49% of the total industry revenue estimated at $20.5 billion. The industry is expected to grow at a CAGR of 14.33% from 2015-2020 to reach $35.2 billion by 2020. Regional language entertainment also has a growing market in India. Major players in different segments of the industry are mentioned.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
Macroeconomic analysis of the indian entertainment industryAritrika Das
The document is a report on the Indian entertainment industry that discusses its various segments and growth drivers. It provides an overview of the size and growth of the overall industry. It then describes the key segments of television, new media, radio, music, films, gaming, and out of home entertainment. For each segment it provides statistics on size, major players, and growth trends. It also discusses the macroeconomic factors, regulations, and policy initiatives affecting the industry.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
Audio OTT Economy in India at inflection point, says IMI-Deloitte reportNikita Singhal
A report on the growing Audio OTT industry values, the Indian OTT market at USD 280 million, with revenues from the audio OTT industry contributing to 67% of the total recorded music revenue in India.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The document provides an overview of India's media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a 13.9% CAGR. Television is the largest segment currently but digital advertising, animation, gaming, and radio are fast growing.
2) As of 2016, India had one of the largest broadcasting industries in the world with 892 private satellite TV channels and 243 FM radio channels. Digitization of cable TV networks has helped growth.
3) The film industry is expected to become the third largest globally by 2021 behind
Fundamental analysis-of-media-and-entertainment-industryranjitkakade2
The document analyzes the Indian media and entertainment industry. It finds that while the industry is projected to grow at a CAGR of 18%, individual media companies have underperformed in stock markets recently. This presents a paradox that requires further fundamental analysis of media companies to understand their prospects and whether analyst projections are valid. The analysis will study 6 sample companies from different segments of the media and entertainment industries.
Media and Entertainment Industry - 2016 By Roshni TrivediRoshni Trivedi
The document summarizes key aspects of the Indian media and entertainment industry in 2016. It notes that mobility has become the dominant mode of accessing media, with close to a billion mobile subscribers in India. The industry is projected to grow 14.3% in the next five years, with advertising revenues increasing 15.9%. Virtual media has come to dominate the industry. The film industry remains the largest in the world by output, though theatrical revenues remain below Hollywood films. Animation and VFX are moving up the value chain in India. Theme parks are an emerging area of entertainment, with billions committed to new developments. Traditional media firms face challenges keeping up with the fast-paced technological changes shaping consumer behavior.
The document provides an overview of the global and Indian media and entertainment industries. It discusses that the global M&E market is expected to grow to $1,538 billion by 2016, with cable and broadcasting remaining the largest segment. In India, the M&E industry grew 12.6% in 2012 to INR 821 billion and is projected to reach INR 1,661 billion by 2017. The television industry in India is estimated at INR 370 billion in 2012 and is projected to grow at an 18% CAGR to INR 848 billion by 2017, aided by digitization.
The document provides an overview of the Indian entertainment industry. It discusses that television is the largest segment, accounting for nearly 50% of the industry's revenue in 2016. The industry is expected to grow significantly over the next few years to reach over $62 billion by 2025, driven by growth in television, digital advertising, and other emerging segments like gaming and animation. Regional language entertainment also has substantial viewership in South India. Major players in different segments of the industry are also mentioned.
This document discusses India's most valuable celebrity brands according to Duff & Phelps' 2018 celebrity brand valuation report. The key points are:
- Virat Kohli retained the #1 spot with a brand value of $170.9 million, while Deepika Padukone rose to #2. Shah Rukh Khan fell to #5.
- The overall brand value of the top 20 celebrities in 2018 is $877 million.
- Younger celebrities are increasingly popular endorsers as companies want to target youth. Power couples are also becoming influential endorsers.
- The entertainment and media industry in India grew 13% in 2017 to $15 billion, led by growth in digital media like online video
Digital media is growing rapidly in India, driven by increasing investment and rising smartphone and internet usage. However, this growth benefits the urban classes more than the rural masses. While digital advertising saw strong growth in major cities, digital marketing has yet to make inroads in smaller tier II and III cities and rural areas where media penetration remains low. For advertisers to truly engage consumers across India, integrated marketing strategies that combine digital and traditional channels are needed to complement brand building efforts in both urban and rural markets.
The document provides an overview of the Indian digital advertising industry in 2015-2016. It discusses key trends such as the growth of digital advertising spending in India, the increasing importance of mobile and video ads, and the blurring of boundaries between traditional and digital media. Major players in the industry comment on areas like the rise of social media marketing, the focus on more data-driven and automated digital strategies, and expectations for continued strong growth in digital in 2016.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian television market has an opportunity to cater to 100 million homes as 197 million homes out of 298 million have TV sets. Television viewership grew 12% in 2017.
- The animation and VFX industry grew from Rs. 62.30 billion in FY17 to Rs. 73.90 billion in FY18, a growth of 18.6% annually.
- Digitalization has helped the growth of the film industry, which is expected to grow at 11.9% annually to 2020. The number of multiplex screens is expected to reach over 3,000 by 2019.
- Emerging segments like
The media and entertainment sector in India grew 13.4% in 2018 to reach INR1.67 trillion. Digital media saw the highest growth of 59.4% followed by online gaming which grew 41.9%. Advertising grew faster than subscription with advertising growing 12.7% and subscription growing 11.2%. Digital subscription grew significantly by 262% as more Indians started paying for online content. The demand for original digital content also increased. Traditional sectors like television and films grew around the industry average. Overall, the sector continued to outperform India's nominal GDP growth.
The document provides an overview of the media and entertainment industry in India. Some key points:
1) The Indian television market has an opportunity to cater to 100 million homes as 197 million homes out of 298 million have TV sets. Television viewership in India grew 12% in 2017.
2) Segments like digital advertising, animation and VFX, gaming, radio and out-of-home advertising are emerging as fast growing segments expected to increase at double-digit CAGRs between 2018-2023.
3) The overall Indian media and entertainment industry is growing rapidly, expanding at a CAGR of 13.1% between 2018-2023 to reach $39.68 billion by 2023
The document provides an overview of the media and entertainment industry in India. Some key points:
- The television, print, and film industries together accounted for 75.97% of the total media and entertainment market share in 2017.
- The industry grew at a CAGR of 12.25% from 2011-2017 and is expected to grow at 11.6% to reach $31.53 billion by 2020.
- Emerging segments like radio, animation, gaming, and digital advertising are also growing rapidly, with digital advertising expected to be the fastest growing segment.
The document provides an overview of India's media and entertainment industry. Some key points:
- India has one of the largest broadcasting industries in the world with over 892 private satellite television channels as of 2016.
- The television market generated $9.62 billion in revenue in 2016 and is expected to grow significantly, with the television segment accounting for around 44% of total entertainment industry revenue in 2016.
- Regional language entertainment is also large, with Tamil and Telugu channels together accounting for over half of total viewership of regional channels in 2016.
- Emerging segments like digital advertising, gaming, animation and VFX, and radio are growing rapidly, with digital advertising in particular projected to increase at
The document provides an overview of the Indian media and entertainment industry. Some key points:
- The Indian M&E industry grew at a CAGR of 18.55% from 2011-2017 and is expected to reach $37.55 billion by 2021, growing at a CAGR of 13.9%.
- Television is the largest segment, accounting for around 44% of revenues in 2017. Other major segments are print, films, digital advertising, and live events.
- Emerging segments like radio, animation & VFX, gaming and digital advertising are growing rapidly at CAGRs of 10.93%, 13.34%, 15.97% and 32% respectively between 2008-2021.
This document provides an overview of the media and entertainment industry in India. Some key points:
- The industry grew 12% in 2013 to Rs. 92,000 crore and is projected to grow at a CAGR of 14.2% to Rs. 1.78 lakh crore by 2018.
- Television is the largest segment and is expected to grow at a CAGR of 16.2% to Rs. 88,500 crore by 2018. Digital advertising has the highest projected CAGR of 27.7%.
- Zee Entertainment is a leading player in the industry with a market capitalization of Rs. 32,444 crore and a presence in 169 countries.
- Issues
The document provides an overview of the Indian entertainment industry. It discusses that the television segment accounts for the largest share of the industry currently at 46.92% and is expected to grow to 48.56% by 2020. The document also notes that the overall entertainment industry in India is growing rapidly and is projected to reach over USD62.2 billion by 2025, growing at a CAGR of 14.33% from 2015-2020. Emerging segments like digital advertising, gaming, animation and VFX, and radio are also growing substantially. Regional language entertainment, particularly television and print media, is seeing increased viewership and circulation across India.
The document provides an overview of the entertainment industry in India. It discusses key trends in various segments such as television, films, animation, gaming, and digital advertising. Television is the largest segment in 2016, accounting for nearly 49% of the total industry revenue estimated at $20.5 billion. The industry is expected to grow at a CAGR of 14.33% from 2015-2020 to reach $35.2 billion by 2020. Regional language entertainment also has a growing market in India. Major players in different segments of the industry are mentioned.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
Macroeconomic analysis of the indian entertainment industryAritrika Das
The document is a report on the Indian entertainment industry that discusses its various segments and growth drivers. It provides an overview of the size and growth of the overall industry. It then describes the key segments of television, new media, radio, music, films, gaming, and out of home entertainment. For each segment it provides statistics on size, major players, and growth trends. It also discusses the macroeconomic factors, regulations, and policy initiatives affecting the industry.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
Audio OTT Economy in India at inflection point, says IMI-Deloitte reportNikita Singhal
A report on the growing Audio OTT industry values, the Indian OTT market at USD 280 million, with revenues from the audio OTT industry contributing to 67% of the total recorded music revenue in India.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The document provides an overview of India's media and entertainment industry. Some key points:
1) The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach $37.55 billion by 2021, growing at a 13.9% CAGR. Television is the largest segment currently but digital advertising, animation, gaming, and radio are fast growing.
2) As of 2016, India had one of the largest broadcasting industries in the world with 892 private satellite TV channels and 243 FM radio channels. Digitization of cable TV networks has helped growth.
3) The film industry is expected to become the third largest globally by 2021 behind
Fundamental analysis-of-media-and-entertainment-industryranjitkakade2
The document analyzes the Indian media and entertainment industry. It finds that while the industry is projected to grow at a CAGR of 18%, individual media companies have underperformed in stock markets recently. This presents a paradox that requires further fundamental analysis of media companies to understand their prospects and whether analyst projections are valid. The analysis will study 6 sample companies from different segments of the media and entertainment industries.
Media and Entertainment Industry - 2016 By Roshni TrivediRoshni Trivedi
The document summarizes key aspects of the Indian media and entertainment industry in 2016. It notes that mobility has become the dominant mode of accessing media, with close to a billion mobile subscribers in India. The industry is projected to grow 14.3% in the next five years, with advertising revenues increasing 15.9%. Virtual media has come to dominate the industry. The film industry remains the largest in the world by output, though theatrical revenues remain below Hollywood films. Animation and VFX are moving up the value chain in India. Theme parks are an emerging area of entertainment, with billions committed to new developments. Traditional media firms face challenges keeping up with the fast-paced technological changes shaping consumer behavior.
The document provides an overview of the global and Indian media and entertainment industries. It discusses that the global M&E market is expected to grow to $1,538 billion by 2016, with cable and broadcasting remaining the largest segment. In India, the M&E industry grew 12.6% in 2012 to INR 821 billion and is projected to reach INR 1,661 billion by 2017. The television industry in India is estimated at INR 370 billion in 2012 and is projected to grow at an 18% CAGR to INR 848 billion by 2017, aided by digitization.
The document provides an overview of the Indian entertainment industry. It discusses that television is the largest segment, accounting for nearly 50% of the industry's revenue in 2016. The industry is expected to grow significantly over the next few years to reach over $62 billion by 2025, driven by growth in television, digital advertising, and other emerging segments like gaming and animation. Regional language entertainment also has substantial viewership in South India. Major players in different segments of the industry are also mentioned.
This document discusses India's most valuable celebrity brands according to Duff & Phelps' 2018 celebrity brand valuation report. The key points are:
- Virat Kohli retained the #1 spot with a brand value of $170.9 million, while Deepika Padukone rose to #2. Shah Rukh Khan fell to #5.
- The overall brand value of the top 20 celebrities in 2018 is $877 million.
- Younger celebrities are increasingly popular endorsers as companies want to target youth. Power couples are also becoming influential endorsers.
- The entertainment and media industry in India grew 13% in 2017 to $15 billion, led by growth in digital media like online video
Digital media is growing rapidly in India, driven by increasing investment and rising smartphone and internet usage. However, this growth benefits the urban classes more than the rural masses. While digital advertising saw strong growth in major cities, digital marketing has yet to make inroads in smaller tier II and III cities and rural areas where media penetration remains low. For advertisers to truly engage consumers across India, integrated marketing strategies that combine digital and traditional channels are needed to complement brand building efforts in both urban and rural markets.
The document provides an overview of the Indian digital advertising industry in 2015-2016. It discusses key trends such as the growth of digital advertising spending in India, the increasing importance of mobile and video ads, and the blurring of boundaries between traditional and digital media. Major players in the industry comment on areas like the rise of social media marketing, the focus on more data-driven and automated digital strategies, and expectations for continued strong growth in digital in 2016.
The document provides an overview of the entertainment industry in India. Some key points:
- India has one of the largest broadcasting industries and TV markets in the world.
- The animation and VFX industry is growing rapidly at 16.7% annually and is projected to reach $1.68 billion by 2020.
- The film industry is also growing exceptionally and is expected to reach $3.54 billion by 2020.
- The overall entertainment industry in India is projected to grow to over $62 billion by 2025.
Digital Opportunity - Indian Media & Entertainment 2017Harsh Wardhan Dave
The document discusses the disruption and opportunities in India's digital media and entertainment sector. Key points of disruption include the rapid growth of smartphones, changing demographics of digital users, increasing internet speeds and penetration, rising digital ad spend, and growth of mobile payments. This disruption creates opportunities for digital video, short-form content, partnerships in OTT and MCN platforms, e-celebrities, regional and vernacular content, mobile gaming, and innovative monetization strategies. India's large population, growing economy, and digital adoption present a substantial opportunity for the country's media and entertainment industry.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
This document provides an overview and analysis of the Indian entertainment industry as of May 2017. It discusses key trends such as the industry's rapid growth, with the market size projected to reach over USD62 billion by 2025. Television is currently the largest segment, accounting for nearly half of revenues, though digital advertising, animation, gaming, and radio are emerging as fast-growing segments. The regional entertainment market is also expanding, led by South Indian languages. Major players in the industry are discussed across key segments like television, print, films, and music.
The document provides an overview of the entertainment industry in India. It discusses key trends such as India having the second largest television market globally in 2016. The television market is expected to generate USD9.62 billion in revenue in 2016. The document also outlines the growth of segments like digital advertising, animation and gaming. The overall entertainment industry in India is projected to grow from USD20.5 billion in 2016 to over USD62.2 billion by 2025.
The document provides an overview of the Indian entertainment industry. It discusses that the television segment accounts for the largest share of the industry currently at 46.92% and is expected to grow to 48.56% by 2020. The document also notes that the overall entertainment industry in India is growing rapidly and is projected to reach over USD62.2 billion by 2025, growing at a CAGR of 14.33% from 2015-2020. Emerging segments like digital advertising, gaming, animation and VFX, and radio are also growing significantly. Regional language entertainment, especially in South India, is also rising.
The Indian Media and Entertainment (M&E) industry has shown great progress since the last decade. The industry is on the cusp of a new era enabled by new delivery platforms, technological innovations, improved content variety and encouraging regulatory schemes. The industry in India is going through a phase of transformation with the digitization of cable networks. Television broadcasters are widening their reach in regional areas to become nationwide players.
This document provides an overview of the advertising industry in India. It discusses the history and growth of advertising, the major media types used (TV, print, radio, online), top advertising companies, and trends in the industry. The key points are:
- The Indian ad industry has grown significantly in recent decades and now includes TV, print, radio, and online advertising.
- Top media for ad spending are TV, print, and online/digital. TV advertising contributes the largest portion at around 40%.
- The industry has seen steady growth of 10-15% annually but faced a downturn in 2009. It is now recovering with increased political and sports advertising.
- Future trends include growing digital/online advertising
Predictive Analytics: Use Case in Entertainment SectorAlvina Verghis
The document discusses the use of predictive analytics in the entertainment sector in India. It provides an overview of the growing Indian media and entertainment industry and key developments. It then describes how analytics is used by entertainment companies to make personalized recommendations, target content and ads, prevent churn, model behavior, and analyze audiences. The document also discusses how COVID-19 has positively impacted the growth of OTT platforms and provides a case study on how Netflix uses analytics.
Digital Advertising in India and disruptive trendsRedSeer
The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in India is expected to become 2.5X in the next five years to USD 21 Bn.
At the centre of this digital shift is the user-generated content and influencer ecosystems that can drive highly targeted advertising. This strong ecosystem of ~2.5 to 3 million creators is expected to drive marketing spending of $2.8Bn- $3.5Bn by 2028.
The document provides an overview of the Indian entertainment industry as of June 2017. Some key points:
- India has the 2nd largest television market globally and the television market generated $9.62 billion in revenue in 2016.
- The industry is dominated by television which accounted for 48.56% of revenue in 2020 but emerging segments like digital advertising, animation, gaming and radio are growing rapidly.
- Subscription revenues are increasing as a proportion of television revenues, accounting for 66.76% expected in 2020 compared to 65.96% in 2016.
- The overall entertainment industry is projected to grow from $18.77 billion in 2016 to over $62.2 billion by 2025 driven by growing
The document provides an overview of the media and entertainment industry in India. Some key points:
- The television, print, and film industries currently account for over 75% of the total Indian media and entertainment market.
- The industry has been growing rapidly at a CAGR of over 11% and is projected to reach over $31 billion by 2020.
- Emerging segments like digital advertising, online gaming, animation and VFX, and radio are expected to be fast growing in the coming years.
- Digital technologies are increasing their influence across the industry and transforming consumer behavior.
The document provides an overview of the entertainment industry in India. Some key points:
- India has one of the largest broadcasting industries and television markets in the world, with over 800 private TV channels.
- The television, print, and film industries currently account for over 80% of the entertainment market.
- Emerging segments like animation, gaming, radio, and digital advertising are growing rapidly, with digital advertising expected to grow at a CAGR of over 30% between 2015-2020.
- The overall entertainment industry in India is valued at $20.5 billion in 2016 and is projected to reach over $62 billion by 2025, growing at a CAGR of around 14% over the period.
“ROLE OF MARKETING TACTICS FOR LAUNCH OF NEW PRODUCT IN FMCG SECTOR’s ”RAVI SINGH
The document provides an executive summary of a project on marketing tactics for launching new FMCG products. It discusses the importance of understanding topics in depth through industrial orientation projects. The summary focuses on marketing strategies and tactics being important for any business success. It also discusses conducting primary research through consumer surveys and providing conclusions, findings and suggestions based on secondary research and primary data analysis.
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.