The document outlines a 10 step marketing plan for St. Peregrine Institute - Lingap E2D vocational program. The target market is 18-25 year olds from lower social classes seeking further education and employment. Competitors offer similar but more expensive programs. The plan differentiates the program by offering assured local and international employment. Estimated annual market value is 288 million pesos. The program costs 12k-16k and will be promoted through partnerships, scholarships, and community endorsements.
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Welingkar scholars conquer at Qimpro B-plan Contestudaysalunkhe
The students of Welingkar carried the day yet again. Welingkar teams of PGDM E-biz 10-12 students have won the First Prize in Qimpro B-plan Contest. The event was incorporated with understanding the Product, Creating Business and Presentation. Fundamentally, the topics were such that one should have the presence of mind as well as intense knowledge about business management and interrelated topics to win. As, Welingkar students have always been on top of the ladder, it was evident that they will win this contest. They have been selected for the Role of Board of Advisers for 12 months.
Grad Jobs App brings the traditional graduate job directory into the digital age. With over 250 employers recruiting graduates every year across Australia, this easy to use app provides all the important information graduates need when applying for that dream job!
This trade skills gap infographic from Bosch Power Tools NA gives an excellent overview of the deficit in skilled workers that are available to US construction industry firms. The infographic explores the causes of the lack of skilled workers for the construction industry as well as which sectors are most at risk. The infographic also goes into detail on how Bosch and SkillsUSA have been working together to address this shortage and how the construction industry can begin to rebuild for the future.
Visit http://www.BoschTools.com for more.
Edulo is a website facilitate students in planning for their future studies by allowing students to search for courses based on future career aspirations, skill sets and field of interest.
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"Job Ready Programs are innovative educational initiatives strategically designed to bridge the gap between academic learning and real-world employment demands. These comprehensive programs are crafted to equip individuals with the practical skills, industry knowledge, and professional acumen needed for immediate success in the workforce.
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7 criteria for choosing the right pgdm programPratikGade6
It is critical that you, as an aspirant, select the appropriate curriculum and B-school to meet your career objectives. To get the most out of the two years you spend there, you should try to get into a top B-school. A full-time PGDM programme is a significant investment and a once-in-a-lifetime opportunity. As a result, it's critical that you make an informed decision. The seven criteria listed below can assist you in selecting the finest PGDM courses:
The STEM Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the institute’s external marketing and communication strategy. The plan serves as a guide to help reshape brand perception, enhance awareness, and increase applications and enrolment. Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all members of the STEM community: students, parents, administration and faculty, trustees and local and international partners.
In keeping with the strategic goals of STEM’s strategic plan and support of the Apajee’s workforce initiatives developed in collaboration with MS, it is essential that the institute builds on its collaborative marketing efforts to encourage more students to get the training necessary to succeed in today’s world.
1. 10 Step Marketing Plan for:
St. Peregrine Institute – Lingap
E2D
3-L Alvin James B. Guinto
2012-2013
2. Disclaimer
This 10 Step Marketing Plan is part of the mandatory
requirements of Prof. Remigio Joseph De Ungria’s
AGSB marketing management class.
The data included in this report are based on publicly
available data such as those on internet websites,
news, package declarations, public reports.
When appropriate, data are “masked” so as not to
create unexpected conflicts.
The reports are posted and linked on slideshare, blogs
and facebook so that there is easier sharing among
students from different marketing classes.
3. The Primary Target Market(PTM)
18 to 25 Years old (Working Age)
Class C-D
Preferably Male
Preferably Single
Working Class Lifestyle
Should be in a Healthy condition for
Laborious Work
4. PTM’s Needs, Wants and Demand
NEED
Further Education
Degrees for compliance to work
Other Qualifications
Want
Education of lower costs
Convenient Location
Quality of Education
Demand
Cheap Eduaction
Better Job opportunities
5. COMPETITORS
Brand and product that provide NWD
of my PTM
Inexpensive College Insitutions
Technical Vocational Schools
Variables that affect choice of product
Price
Quality of Education
6. COMPETITORS
Positioning map:Social Class vs. Further Studies
Further Studies
Other Vocational
Stops Schooling Trade School Schools College
Class A-B ok ok
Class B-C ok ok ok ok
Class C-D ok ok ok
7. Gap Between Customers and
Competition
Marketing opportunity
Package the product in such away that its most
beneficial to the market. Assured employment both
locally and abroad after education.
There are no vocational schools catering to the
construction training.
Not being addressed
The diminishing buying power of the community
Lack of opportunity for employment and good
qualification for a good school.
8. Gap Between Customers and
Competition
Unique selling proposition
Education that assures you of Employment
Locally, and better Opportunities Abroad.
Education – Employment – Deployment
9. Estimated Market Size
With Bacoor population running at about
600,000 and is comprised of a working
force of 65%, and in the 65% roughly
20% is within the PTM which is 18 to 25,
we have a lead of about 120,000
potential students for the community
alone.
Since this is a vocational course, a
trainee can avail of up to 2 courses per
year
10. Estimated Market Size
Direct competitor is insignificant for this data since
there are no other institution within the area that is
offering the same training program.
For other courses that share the same PTM
such as colleges, universities and other vocational
schools that offer a different program, on a rough
estimate.
College and University 30%
Vocational Schools 20%
Doesn’t Push thru with school 50%
11. Estimated Market Size
Looking on the estimates on the number of
people qualified for the program and
considering that a person can take two of
the four programs within a year. The
market’s potential monetary value annually
is estimated to be at 288 Million, but due to
the school’s limited capacity to
accommodate students, only 2 classes per
program can be offered with a maximum
population of 30 students each arriving at
5.7 Million pesos.
12. Product Description
Lingap E2D
A TESDA accredited Technical Vocational
Program which courses focus on
construction and real estate development.
The program is partnered with different local
construction companies for assured on the
job training and employment locally.
13. Price
Our programs costs at 12k to 16k per
program
Other Vocation Schools that offers
different programs range from about
the same price.
Colleges and Universities are way
more expensive than the program that
we are offering.
14. Sales and Promotions
MASS Personal
1. Public Relations 1. Personal Selling
2. Sales and 2. Word of Mouth
Promotions 3. Direct Marketing
3. Events and 4. Interactive
Experiences Marketing
4. Advertising
15. Sales and Promotions
The approach of the program is to position it as a community
program of the institution to alleviate the quality of living in the
country, to do this, partnerships with various Local
Government Units and different National Agencies and
Departments to build Credibility of the program
Scholarships coming from different granting bodies help in
boost enrolment for the program
Endorsements to different communities(baranggays and
municipalities) in order to invite the program’s Primary Target
Market
A Video Launch to be shown online and to be utilized during
orientation programs that will be done to sale the product.
16. Place
The program/product is available in
the vicinity of the City of Bacoor and is
catering to its City and Neighboring
Municipalities.
17. Generic Winning Strategy:
Differentiation
By offering a means of living rather
than simply an educational program,
this would entice the Primary Market
Further since this is a program which
has assurance.
Being offered as an alternative for
other further education and still give
the opportunities of a better lifestyle.