12. At the end of the lesson the students are
expected to:
a) Identify traditional media and new
media, and their relationship.
MIL11/12EMIL-IIIb5
b) Value the importance of traditional
and new media.
c) Create a timeline of the exposure to
traditional and new media.
Objectives:
13. “Task Card”
Data Retrieval Data
Activity:
Age’s of
Media
Years’
Example
form of
Media
What format/
equipment
use to
communicat
e with each
other?
Traditional /
New Media
17. Create a timeline of their exposure in traditional and
new media from the prehistoric age, industrial age,
and electronic age through to the digital age. For each
item of media, the learners are to include a year, short
description and a personal insight.
Criteria: 1 is the lowest and 5 is the highest
Completion of work = 1 2 3 4 5
Content = 1 2 3 4 5
Cleanliness of work = 1 2 3 4 5
Teamwork and Behavior = 1 2 3 4 5
Application
18. A. Direction: Identify the following questions of
traditional and new media . Write “PHA” if it is Pre-
historic Age, “IA” if Industrial Age, “EA” if Electronic
Age and “NIA” if New/Information Age.
1. Printing press using wood blocks
2. It is the age of human civilization where
computers and digital period are introduced for
different purposes.
3. People discovered fire and developed paper
from plants.
4. Printing press for mass production
5. Transmitting messages from a distance along a
wire, especially one creating signals by making
and breaking an electrical connection.
Evaluation
22. Example Forms of Media:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220
AD)
Pre-Historic Age
23. Example Forms of Media:
• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800) • Telephone (1876)
• Motion picture photography/projection
(1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards
Industrial Age
24. Example Forms of Media:
• Transistor Radio
• Television (1941)
• Large electronic computers
• Mainframe computers - i.e. IBM 704
(1960)
• OHP, LCD projectors
Electronic Age
25. Example Forms of Media:
Web browsers: Mosaic (1993), Internet Explorer
(1995)
• Social networks: Friendster (2002), Multiply
(2003), FB (2004), Instagram
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Video chat: Skype (2003
• Search Engines: Google (1996), Yahoo (1995)
Information/New Age
32. DIRECTION:
Make a Data Retrieval Chart about
the topic that assigned to your
group. Read the information in the
“Task Card” and answer the
needed information. Once you’re
done, one representative of your
group will present your activity.