lesson 4 of media and information literacy

1. MEDIA AND INFORMATION
LITERACY
LESSON 4

2. EVOLOTION OF
MEDIA

3. An important development with
the growth of digital media has
been the move from a traditional
communication model of ‘one t
media, to a ‘peer to peer’ model
that of content facilitate

4. As content is digitized, it becomes
accessible from a multitude of devices,
including radio, television, personal
computer and, perhaps most importantly,
the mobile phone, which is emerging as
the dominant platform for delivering
content of all kinds.

5. The digitalization of voice,
image, sound and data –
known as convergence – is
creating new opportunities for
interaction.

6. objectives
Identify traditional media and new media, and their relationships.
Examine the technology or resources available during the
prehistoric age, the industrial age, the electronic age, and the
new or digital age ;
Identify the devices used by people to communicate with each
other, store information, and broadcast information across the
different ages
Editorialize the roles and functions of media in democratic society.
Search and look up the latest theories on information and media.

7. Activity 4.1
RMS Titanic
departing
Southampton on 10
April 1912. Retrieved
from:
https://en.wikipedia.
org/wiki/File:RMS_Ti
tanic_3.jpg

8. Titanic, in full Royal Mail Ship (RMS) Titanic,
British luxury passenger liner that sank on April 14–
15, 1912, during its maiden voyage, re-route to New
York City from Southampton, England, killing about
1,500 passengers and ship personnel. One of the
most famous tragedies in modern history, it inspired
numerous stories, several films, and a musical and
has been the subject of much scholarship and
scientific speculation.”

9. Activity 4.1 Traditional to New Media
1. If the Titanic sank somewhere in
the Atlantic Ocean, how do you
think the news reached people in
England and New York at that
time? Indicate any form of
communication you might think of
that is existing during that time.

10. Activity 4.1 Traditional to New Media
2. If the Titanic sank today, in what
format would people receive or read
the news? Indicate your favorable
form of media format you can think
that is existing during this time and
discuss why you chose this media
format

11. Discussion
More than 1,500 people died in
the sinking of the Titanic, but more
than 700 survived. Those who did
owed their escape to the newest
communications technology of the
time: wireless telegraphy.

12. Media fulfills several basic roles in
our society.
One obvious role is entertainment.
Media can act as a springboard for
our imaginations, a source of
fantasy, and an outlet for escapism.

13. It can also provide information
and education. Information can
come in many forms, and it
may sometimes be difficult to
separate from entertainment

14. It can also provide information
and education. Information can
come in many forms, and it
may sometimes be difficult to
separate from entertainment

15. Today, newspapers and news-
oriented television and radio
programs make available stories from
across the globe, allowing readers or
viewers in London to access voices
and videos from our country or
neighboring nations

16. These are how media
and information has
evolved throughout history.
It is described into four
ages.

17. Four ages
1. Pre-Industrial Age (Before 1700s)
2. Industrial Age (1700s-1930s)
3. Electronic Age (1930s-1980s)
4. Information Age (1900s-2000s)

18. 1. Pre-Industrial Age (Before 1700s)
- People discovered fire, developed
paper from plants, and forged weapons
and tools with stone, bronze, copper
and iron.

19. Examples:
Cave paintings •(35,000BC)
Claytablets in Mesopotamia
• Papyrus in Egypt
• Acta(2500DiurnaBC) in Rome
(130 BC)

20. CAVE PAINTINGS (35000 BC)

21. Claytablets in Mesopotamia

22. Papyrus in Egypt

23. Acta(2500DiurnaBC) in Rome (130 BC)

24. Examples:
Dibao in China
•(2ndCodexCentury)in the Mayan
region
Printing wood pressblocks
(220usingAD)

25. Dibao in China

26. Printing
wood
pressblocks

27. 2. Industrial Age (1700s-1930s)
- People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing of various
products (including books through
the printing press)

28. Examples:
Printingmass pressproduction
(19forthcentury)
Newspaper-TheLondon Gazette
(1640)
Typewriter (1800)

29. Printingmass pressproduction

30. Newspaper-TheLondon Gazette

31. Typewriter (1800)

32. Examples:
Telephone -Commercial(1876)
Motion picture photography/p -
Telegraphojection (1890)
Motion picture with sound -
Punch(1926)cards

33. Telephone -Commercial(1876)

34. Motion picture with sound -
Punch(1926)cards

35. Motion picture photography/p -
Telegraphojection (1890)

36. 3. Electronic Age (1930s-1980s)
- The invention of the transistor
ushered in the electronic age. People
harnessed the power of transistors that
led to the transistor radio, electronic
circuits, and the early computers. In
this age, long distance communication
became more efficient.

37. Examples:
Transistor Radio Television (1941)
Large electronic
– Computers Mainframe
i.ecomputers.IBM704(1960)
EDSAC (1949) and UNIVAC 1
(1951)

38. Transistor Radio

39. Television (1941)

40. Large electronic
– Computers
Mainframe
i.ecomputers.
IBM704(1960)
EDSAC (1949) and
UNIVAC 1 (1951)

42. IBM704(1960)

43. EDSAC (1949)

44. UNIVAC 1 (1951)

46. Examples:
Personal- i.computers.Hewlett
- OHP, LCD projectors Packard
9100A (1968),
Apple 1 (1976)

51. 4. Information Age (1900s-2000s)
- The Internet paved the way for faster
communication and the creation of the
social network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wearable technology.

52. Moreover, voice, image, sound
and data are digitalized. We are
now living in the information age

53. Examples:
Web browsers: Mosaic
Blogs:(1993) Blogspot (1999)
Li (1999)
Wordpress (2003)
Smart Phones

54. Examples:
Internet Explorer (1995)
Cloud and Big Data
Social networks: Friendster
Microblogs:(2002), Twitter Multiply(2003)
Facebook(2004)

55. Examples:
Video: YouTube (2005)
Wearable technology
Video chat: Skype (2003)
Augmented Reality Google/ Virtual
Reality Hangouts (2013)

56. Examples:
Search Engines: Google
Portable(1996) Laptops,computers(1980)
Yahoo (1995)
netbooks (2008)
tablets (1993)

57. As Briggs and Burke note, these
advances and of media components
could be carried on a microprocessor
content to digitally stored information
meant and all forms of
telecommunications [were] now being
thought of increasingly as part of one
complex.

58. This process, also known as
convergence

59. ROLES OF MEDIA IN A
DEMOCRATIC SOCIETY
The role of the media is vital in
generating a democratic culture that
extends beyond the political system
and becomes engrained in the
public consciousness over time.

60. Media fulfills several roles in our
democratic society, including the
following:
1. Channel
2. Watchdog.
3. Resource center
4. Advocate

61. 1. Channel
It provides opportunities for
people to communicate, share
ideas, speculate, tell stories and
give information.

62. 2. Watchdog.
It exposes corrupt practices of the
government and the private sector.
Creating a space wherein governance
is challenged or scrutinized by the
governed. It also guarantees free and
fair elections.

63. 3. Resource center
It acts as a gateway of information
of consumption. Also, it becomes a
keeper of memories of the
community, preserver of heritage
and source of academic
knowledge.

64. 4. Advocate
Through its diverse sources
or formats, it bridges the gap
of digital divide.

65. Media act as a catalyst for democracy
and development, helping to make
public participation meaningful.

66. If media is honest and
committed in its job, democracy
is bound to function more
efficiently and the loopholes
present in any democratic
system can certainly be plugged
to the fullest satisfaction of the
people.

67. Activity 4 Your Internet Usage Matters
The human population was estimated to be 7.6 billion at the
turn of the year, using an estimate 8.1 billion devices
connected to the Internet. In your notebook, try to answer
the following:
1. How often do you use the internet on any device/in any
place?
2. Do any factor/s limit or prevent your use of the internet?
3. Can you enumerate the different ways you have known on
how to use the internet?
4. Aside from the entertainment purposes, do you find a
positive potential on using the internet?
5. Explain briefly the concept of Internet of Things (IoT).

68. INTERNET OF THINGS (IoT
Mobile networks already deliver
connectivity to a broad range of
devices, enabling the development of
innovative new services and
applications.

69. This new wave of connectivity is
going beyond tablets and laptops;
to connected cars and buildings;
TVs and game consoles; smart
meters and traffic control; with the
prospect of intelligently connecting
almost anything and anyone.

70. INTERNET OF THINGS (IoT
refers to the use of intelligently
connected devices and systems to
leverage data gathered by
embedded sensors and actuators
in machines and other physical
objects.

71. By which mobile operators
have identified the following
key distinctive features:

72. key distinctive features
1.The Internet of Things can
enable the next wave of life-
enhancing services across
several fundamental sectors of
the economy.

73. key distinctive features
2. Meeting the needs of customers
may require global distribution
models and consistent global
services.

74. key distinctive features
3. The Internet of Things presents
an opportunity for new commercial
models to support mass global
deployments.

75. key distinctive features
4. The Internet of Things
presents an opportunity for new
commercial models to support
mass global deployments.

76. key distinctive features
5. Device and application behavior
will place new and varying
demands on mobile networks.

77. A common understanding of
the distinctive nature of this
nascent opportunity should
help hasten this development.
This has believed to be full
blown in the next decade.

78. The figure depicts a Smart City.

80. The IoT will also help widen
access and improve quality of
education and health

82. In education, mobile-enabled solutions
will tailor the learning process to each
student’s need improving overall
proficiency levels, while linking virtual
and physical classrooms to make
learning more convenient and
accessible.

84. The Internet of Things promises to deliver a
and enterprises’ productivity. Through a widely
Distribution of devices, the IoT has the
potential to enable extensions and
enhancements to fundamental services in
transportation, logistics, security, utilities,
education, healthcare and other areas, while
providing a new ecosystem for application
development.

85. Get ¼ sheet of paper
Short quiz

86. END OF
LESSON 4