SlideShare a Scribd company logo
1 of 56
STUDY THE GIVEN PICTURE
HOW THIS CARTOON
RELATE TO MEDIA
AND EVOLUTION?
DO YOU AGREE WITH
THE MESSAGE?WHY
OR WHY NOT?
EVOLUTION
OF
MEDIA
•Pre-Industrial Age (Before
1700s) - People discovered fire,
developed paper from plants, and
forged weapons and tools with
stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
•Industrial Age (1700s-1920s)
-People used the power of steam,
developed machine tools, established
iron production, and the manufacturing
of various products (including books
through the printing press).
Examples
●Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
• Electronic Age (1930s-1980s)
- The invention of the transistor ushered in
the electronic age. People harnessed the
power of transistors that led to the
transistor radio, electronic circuits, and the
early computers. In this age, long distance
communication became more efficient.
• Transistor Radio
• Television (1941)
• Large electronic computers-
i.e. EDSAC (1949) and UNIVAC 1
(1951)
• Mainframe computers - i.e. IBM
704 (1960)
• Information Age (1900s-2000s)
- The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are
digitalized. We are now living in the information age.
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), WordPress (2003)
• • Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• • Microblogs: Twitter (2006), Tumblr (2007)
• • Video: YouTube (2005)
• • Augmented Reality / Virtual Reality
• • Video chat: Skype (2003), Google Hangouts (2013)
• • Search Engines: Google (1996), Yahoo (1995)
• • Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• • Smart phones
• • Wearable technology
• • Cloud and Big Data
LET’S CHECK YOUR
UNDERSTANDING!
WHAT’S MY AGE!
Try to look at the picture shown in each number
and identify as to what age was this device
invented. Write your answer in a separate piece
of paper.
LESSON 2
FUNCTIONS
OF MEDIA
After going through this module, you are
expected to:
1. identify the roles of media performs in our
society; and
2. explain how the different technological
transitions have shaped the values and norms
of people and society.
• The media’s role in this society is
fundamentally a function of how this
society chooses to use the media.
Furthermore, the media’s relationship
with this society is both reflexive—the
mass media simultaneously affects and
is affected by mass society—and varied.
• From: The Role of Media in Society | Globalization101. Retrieved July 20, 2020, from http://www.globalization101.org/the-role-of-
media-in-society/
Guide Questions:
1. What does the first sentence say about media? Do
you agree with what the writer states? Why or why not?
2. What relationship is expressed in the second
sentence? Why do you think it is reflexive?
3. In your own opinion, what are the roles of media in
our society?
4 FUNCTIONS
OR ROLES OF
MEDIA
TRUE/FALSE
“The media” only refers
to television.
Biased means favoring
one view over another.
Bias can affect what
stories a media outlet
decides are important.
An issue can’t get on the
public agenda if nobody
has heard about it.
If you watch television
news, you will hear about
all the issues that exist.
In its role as watchdog,
the media decides which
issues need public
action.
Thanks to the media’s
influence, people don’t
need to pay attention to
what’s going on.
WHAT DO YOU SEE?!
How many functions or roles of
media can you see? List them down
and give an explanation as to why
you think this role or function is
found in the picture.
THINGS TO BRING
TOMORROW!
PICTURE OF YOURSELF
SHORT BONDPAPER
COLORING MATERIALS
& ETC.
Let’s do this activity!
Directions:
In a short bond paper, draw or paste a picture
of yourself and write on top the question: In
what way does media affect my life? In any part
of the body or area in the picture label it into 3
parts, personal, academic, and social. Give at
least 2 for each category.
Technology
Literacy
-
organization,
evaluating &
creating
information
Information
Literacy
-using,
managing
and
gathering
information
VISUALS
1.
A professor teaches the effects of global
warming and gathered relevant information
on this topic from TV, the Internet, books,
and other reference materials.
2.
A students cites the source he found online
in completing his research work. He made
sure to write the name and year this was
published.
3.
Luis was able to make a video presentation
out of the research article he read. Then, he
uploaded it on his Youtube channel.
4.
Edna was feeling feverish after being
outside for days of training. She needed to
find remedy before her competition next
week. Due to quarantine status of her
location.
5.
Knowing that it’s already a week before the
final examinations, Rey reviewed his notes
and browsed from reliable websites to
further enhance the learnings he gained in
their online class.
ASSIGNMENT
• Try to ponder and identify the person whom you think is the greatest man ever lived.
Answer the following questions:
1. Who is this person?
2. What do you know about him/her?
3. Where did you meet?
4. When did you meet?
5. Why did you meet him/her?
6. How did you meet?
The
greatest
man I’ve
ever met.

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MEDIA EVOLUTION- MODULE 4.pptx

  • 1. STUDY THE GIVEN PICTURE
  • 2. HOW THIS CARTOON RELATE TO MEDIA AND EVOLUTION?
  • 3. DO YOU AGREE WITH THE MESSAGE?WHY OR WHY NOT?
  • 5.
  • 6. •Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.
  • 7. Examples: • Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC) • Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC) • Dibao in China (2nd Century) • Codex in the Mayan region (5th Century) • Printing press using wood blocks (220 AD)
  • 8. •Industrial Age (1700s-1920s) -People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).
  • 9. Examples ●Printing press for mass production (19th century) • Newspaper- The London Gazette (1640) • Typewriter (1800) • Telephone (1876) • Motion picture photography/projection (1890) • Commercial motion pictures (1913) • Motion picture with sound (1926) • Telegraph • Punch cards
  • 10. • Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
  • 11. • Transistor Radio • Television (1941) • Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) • Mainframe computers - i.e. IBM 704 (1960)
  • 12. • Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age.
  • 13. • Web browsers: Mosaic (1993), Internet Explorer (1995) • Blogs: Blogspot (1999), LiveJournal (1999), WordPress (2003) • • Social networks: Friendster (2002), Multiply (2003), Facebook (2004) • • Microblogs: Twitter (2006), Tumblr (2007) • • Video: YouTube (2005) • • Augmented Reality / Virtual Reality • • Video chat: Skype (2003), Google Hangouts (2013) • • Search Engines: Google (1996), Yahoo (1995) • • Portable computers- laptops (1980), netbooks (2008), tablets (1993) • • Smart phones • • Wearable technology • • Cloud and Big Data
  • 16. Try to look at the picture shown in each number and identify as to what age was this device invented. Write your answer in a separate piece of paper.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28. After going through this module, you are expected to: 1. identify the roles of media performs in our society; and 2. explain how the different technological transitions have shaped the values and norms of people and society.
  • 29. • The media’s role in this society is fundamentally a function of how this society chooses to use the media. Furthermore, the media’s relationship with this society is both reflexive—the mass media simultaneously affects and is affected by mass society—and varied. • From: The Role of Media in Society | Globalization101. Retrieved July 20, 2020, from http://www.globalization101.org/the-role-of- media-in-society/
  • 30. Guide Questions: 1. What does the first sentence say about media? Do you agree with what the writer states? Why or why not? 2. What relationship is expressed in the second sentence? Why do you think it is reflexive? 3. In your own opinion, what are the roles of media in our society?
  • 32.
  • 34. “The media” only refers to television.
  • 35. Biased means favoring one view over another.
  • 36. Bias can affect what stories a media outlet decides are important.
  • 37. An issue can’t get on the public agenda if nobody has heard about it.
  • 38. If you watch television news, you will hear about all the issues that exist.
  • 39. In its role as watchdog, the media decides which issues need public action.
  • 40. Thanks to the media’s influence, people don’t need to pay attention to what’s going on.
  • 41. WHAT DO YOU SEE?!
  • 42. How many functions or roles of media can you see? List them down and give an explanation as to why you think this role or function is found in the picture.
  • 43.
  • 45. PICTURE OF YOURSELF SHORT BONDPAPER COLORING MATERIALS & ETC.
  • 46. Let’s do this activity!
  • 47. Directions: In a short bond paper, draw or paste a picture of yourself and write on top the question: In what way does media affect my life? In any part of the body or area in the picture label it into 3 parts, personal, academic, and social. Give at least 2 for each category.
  • 48.
  • 50. 1. A professor teaches the effects of global warming and gathered relevant information on this topic from TV, the Internet, books, and other reference materials.
  • 51. 2. A students cites the source he found online in completing his research work. He made sure to write the name and year this was published.
  • 52. 3. Luis was able to make a video presentation out of the research article he read. Then, he uploaded it on his Youtube channel.
  • 53. 4. Edna was feeling feverish after being outside for days of training. She needed to find remedy before her competition next week. Due to quarantine status of her location.
  • 54. 5. Knowing that it’s already a week before the final examinations, Rey reviewed his notes and browsed from reliable websites to further enhance the learnings he gained in their online class.
  • 56. • Try to ponder and identify the person whom you think is the greatest man ever lived. Answer the following questions: 1. Who is this person? 2. What do you know about him/her? 3. Where did you meet? 4. When did you meet? 5. Why did you meet him/her? 6. How did you meet? The greatest man I’ve ever met.