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Media and Information Literacy (MIL) - Visual Media and Information

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Visual Media and Information

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Media and Information Literacy (MIL) - Visual Media and Information

  1. 1. By: Mark Jhon C. Oxillo VISUAL MEDIA AND INFORMATION
  2. 2.  materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images VISUAL MEDIA AND INFORMATION
  3. 3. TYPES OF VISUAL MEDIA
  4. 4.  Photography  Video  Screenshots  Infographics TYPES OF VISUAL MEDIA
  5. 5.  Data Visualization (Charts and Graphs)  Comic Strips / Cartoons  Memes TYPES OF VISUAL MEDIA
  6. 6. PURPOSE OF VISUAL INFORMATION
  7. 7.  Gain Attention  Create Meaning  Facilitate Retention PURPOSE OF VISUAL INFORMATION
  8. 8. VISUAL DESIGN ELEMENTS
  9. 9. 1. Line - describes a shape or outline. It can create texture and can be thick or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines VISUAL DESIGN ELEMENTS
  10. 10. 2. Shape - usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture VISUAL DESIGN ELEMENTS
  11. 11. 3. Value - the degree of light and dark in a design. It is the contrast between black and white and all the tones in between. VISUAL DESIGN ELEMENTS
  12. 12. 4. Texture - the way a surface feels or is perceived to feel. Texture can be added to attract or repel interest to a visual element. VISUAL DESIGN ELEMENTS
  13. 13. 5. Color - determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue) VISUAL DESIGN ELEMENTS
  14. 14. 6. Form - a figure having volume and thickness VISUAL DESIGN ELEMENTS
  15. 15. VISUAL DESIGN PRINCIPLES
  16. 16. 1. Consistency of margins, typeface, typestyle, and colors is necessary VISUAL DESIGN PRINCIPLES
  17. 17. 2. Center of interest - an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. VISUAL DESIGN PRINCIPLES
  18. 18. 3. Balance - a feeling of visual equality in shape, form, value, color. Balance can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced. VISUAL DESIGN PRINCIPLES
  19. 19. 4. Harmony - brings together a composition with similar units. VISUAL DESIGN PRINCIPLES
  20. 20. If for example your composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape VISUAL DESIGN PRINCIPLES
  21. 21. 5. Contrast - offers some change in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design VISUAL DESIGN PRINCIPLES
  22. 22. 6. Directional Movement - a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position VISUAL DESIGN PRINCIPLES
  23. 23. 7. Rhythm - a movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music VISUAL DESIGN PRINCIPLES
  24. 24. 8. Perspective - created through the arrangement of objects in two dimensional space to look like they appear in real life VISUAL DESIGN PRINCIPLES
  25. 25. E N D

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