The document covers different types of media, including print, broadcast, online, and specialty media, and how they convey messages to the public. It highlights the characteristics and examples of each media type, emphasizing their usage in advertising and communication. Additionally, it includes learning competencies related to classifying media contents and discussing media portrayal of individuals or societies.
LEARNING COMPETENCY
• classifiescontents of different media types
• defines media convergence through current
examples
• discusses to class on how a particular individual/ or
society is portrayed in public using different type of
media
TYPES OF MEDIA
Mediaare instruments used to convey messages to the
public.
• Print Media
• Broadcast Media
• Online Media
• Specialty Media
5.
PRINT MEDIA
Written advertisingthat are included in everything from
newspaper and magazines to direct mail, signs and
billboard. They are among the oldest and most effective
types of advertising.
BROADCAST MEDIA
The term'broadcast media' covers a wide spectrum of
different communication methods such as television OR
radio and or other materialssupplied by the media and
press.
ONLINE MEDIA
Known as“Digital Media”, which includes photos, video
and music, distributed over the Internet, which are either
non-copyrighted or copyrighted materials provided either
freely or with fee.
SPECIALTY MEDIA
Relativelyinexpensive, usefulitems with an advertisers
name printed on them. Given away with no obligation
attach.
(Calendars,pens,pencils,key chains,souvenir memo pads etc.)