The document discusses marketing strategies for a crime/thriller film targeting teenage males aged 16-24. Key points: - The target audience is teenage males because the film features weapons like guns and handcuffs that younger viewers may find disturbing. - The genre of crime/thriller was chosen because it allows conventions like weapons that will engage the target audience. Research showed this genre is popular with teenage males. - The film stands out by resolving the central problem, unlike most successful films, and by incorporating suggestions from the target audience about what they want in this genre. - Marketing will use billboards, posters, and social media to constantly remind the target audience, who spend a lot of time

1. Script for question 3 – What kind of institution might distribute your media product &
why?
Q.) Who is your target audience?
Answer – Our target audience is teenage males aged 16-24 we decided to choose teenage
males as our target audience because our film would appeal tothem the most as we have
incorporated many weapons such as; guns and handcuffs and younger viewers might find
this disturbing.
Q.) Why did you choose Crime and Thriller as your genre?
Answer – We decided to choose Crime and Thriller as our genre as we can add many
conventions in our film such as; guns and handcuffs as this would engage ourtarget
audience to carry on watching. I did research on what genre our target audience like the
most and they said Crime and Thriller and therefore we decided this genre would be the
best way to attract our target audience.
Q.) How does your film stand out from others?
Answer – Our film stands out from others because its unique I did research beforehand on
successful films and they usually end with the problem not being solved. Whereas for our
film the problem is solved because Eliza turns herself in once she releases she’s a murder.
We also asked our target audience what they expect in a Crime and Thriller film and
therefore we incorporated their suggestions into our film.
Q.) How will you market your media product?
Answer – We will use several of marketing techniques in order to attract our target
audience such as; billboards, posters and social media. Billboards and posters would
attract a wider audience because its eye catching and big and they would see it
frequently, so it would be a constant reminderin their heads to watch our film. Social
media would be an excellent way to grab the audience’s attention because it’s very
popular and male teenagers spend majority of their time on social media.
Q.) Why do you want me to invest in your film?
Answer – I would like you to invest in our film because you’ll make our film successful and
attract a wider audience this would also benefit you because people would have a good
impression of your company. A company like yours is well known, so if you distribute our
film people would immediately have a good impression of our film.
Paramount – I will not distribute your film because my company is widely known and
many people have a good impression of the films I distribute and I cannot afford to take a
risk with a small company such as yourself.

2. Time Warner – I am very interested in your film in the Crime and Thriller you have chosen
since it correlates with the other films we have distributed and therefore because of this I
would like to support yourfilm. This genre can change the mindset of young adults and
can become popular not only in the age ranges you have chosen, but also other ages.