The document discusses how the group targeted their audience for a romance film. They researched the magazine "Closer" and found it was popular among females under 35. They conducted a questionnaire with their target audience to learn what elements of romance films appeal to them, such as happy endings with kissing. Based on their research, the group decided to advertise the film in "Closer" magazine and on YouTube where they felt it would reach their target audience.

1. How did you attract/address your audience?

2. I did some research on Bauer Media as I want to find out how
many people reads the ‘Closer’ magazines because it is a well
known magazine . As you can see on the picture below, it shows
that 36.3%(15-24 yrs. old) and 25.9%( 25-34 yrs. old) of people
reads it which is a great amount of our target audience will see
our advert on the magazine. After all of those research that was
done, we altered our target audience to under 35 females which
includes teens as well. And according to our research, the
female gender our film is mostly aiming for because males aren't
too interested in romance and emotional films.

3. In my opinion, the audience is an important thing in media
as we need to know that we are targeting at the right
person. Our target audience is for mainly teenagers above
15 and to people who likes our film. It is essential for us to
find a perfect place where we can advertise our film for our
target audience will more than likely see it.
When we finished considering at the statistics from the
BBFC, we have to do a questionnaire to a person that fits
our target audience. And the questions that I have asked
her were what is the main thing they want and wouldn’t
want to see in a romance film, etc. Then I found out that
most of our target audience would love to see a happy
ending like kissing at the end and hear the cute lines that a
guy says to a girl which we have on our media product.

4. As a group we are certain to advertise our film in ‘Closer’
magazine as it is the top most magazines that are sold quickly
and in YouTube for trailers as it is the most popular website for
music and trailers video. Therefore, both of this place would be
good to advertise our media product because of the amount of
people it will appeal to.
We have to create our film opening interesting so it will attract
our target audience and will make themselves to watch the
whole film. At the start of our film, the couples are happy but we
have sad backing music and narration all the way through. Then
eventually when Scarlett was starting to act strange and Tom
asked her what’s wrong, she just suddenly walk away from him
which leaves Tom behind. We then placed our title at the top
corner which is the enigma and makes the audience to think
what is going to happen to their relationship. We attract the
audience by understanding the conventions of romance genre
and the feedback we had.