The document discusses evaluation planning for a media project. It includes questions about how the media product uses or challenges conventions, how effective the combination of the main product and ancillary texts are, and how media technologies were used in the construction and evaluation of the project. Feedback from audiences is also discussed, with examples of changes made based on feedback, such as matching shots more closely to the beat of the song. The importance of gathering audience feedback is highlighted to help ensure the final products are successful and appealing.

1. Evaluation Planning
Sonali

2. Question 1: In what ways does your media product use,
develop or challenge forms and conventions of real media
products?

3. Andrew Goodwin:
Thought through beat:
Our music video goes to the beat of the song, allowing the audience to understand the storyline, so therefore what is happening
visually reflects the lyrics.
We have a clear storyline of what's going on in our music video because we have incorporated many different camera shots to give
the audience an indication of what's happening.
Amplify:
One scene we had used which was quite repetitive was his siblings arguing
Technical aspects of a music video:
Camera: We have used many different camera angles in our music video which allows the audience to understand the storyline and
creates a dramatic effect. It also sets the atmosphere.
Mise-en-scene: We have used several of props in our music video: pills, ghost mask, letter and powerpoint to make our music video
more realistic.
High key lighting: Natural light
Editing: Scribble effect which follows the common conventions of EDM, bright colours.
Quick cuts to create excitement and goes with the beat.

4. MECS:
Mise-en-scene:
Costume: Casual clothes to connote he is a normal teenager boy who is going through a difficult time, our music video is
targeted towards 16year old and therefore are able to relate to the music video.
Props: Pills played an important role in our music video because it implied to the audience the boy is feeling stressed and
annoyed which has resulted him taking pills, but at the end he overcomes his problems.
Camera:
In terms of our genre EDM, there are a lot of close up shots being used, and we followed the conventions and added close up
shots to show his emotions.
Editing:
Quick cuts: Excitement
Faced paced editing: Time is going forward.
Scribble effect: Following the common conventions of EDM, including bright colours, and it also gives a clear indication of our
music video.

5. Music videos I was influenced by:
Bruno Mars was one of the videos that inspired us to use a scribble effect because it shows the storyline more clear and it
really helps the audience to understand what's going on in the music video.
Where are you now: This video also another music video that influenced us to use a scribble effect because our genre is EDM,
and we wanted to incorporate many bright colours as possible, and therefore by using a scribble effect will allow us to be
more creative and also follow the common conventions of EDM.
How I will present this:
Using Camtasia

6. Challenged the conventions?
We didn’t challenge the common conventions of EDM.
Conventions of EDM:
Faced paced
High key lighting
Bright colour
Tracking shots
Editing effects
Slow
Match the beat
Long shots
The reasons why we didn’t challenge the conventions of EDM, was because we wanted to
ensure it grabbed our audiences attention and looked appealing to watch.

7. Digipak & Website:
I followed the common conventions of EDM digipaks and websites.
Conventions of EDM: WEBSITE
Colour scheme: Black, white, red, blue. Bright colours
Artists branding: About me & including a subscribe box to keep the fans updated with the latest news.
Menus: Home, tour, music, gallery, social, merch.
Images in the background
Simple font being used to ensure its clear to read.
Conventions of EDM: Digipak
Tracklist
Album title
Album name
Barcode
Close up pictures of the artist
Bright colours
When conducting research on EDM digipaks there were no thank you messages, however, I decided to add a thank you
message, in order, to allow my audience to have a connection with the artist.
I will also compare existing products; The Chainsmokers and Avicii.

8. Question 2: How effective is the combination of your main
product and ancillary text?

9. Synergy & how my audience can recognize them as linked products...
The pictures and the effects I have used for my website and digipak are very similar to each other and therefore allows the
audience to recognise the products. Received feedback from my target audience on a regular basis, and therefore ensured
they were satisfied.
How I used synergy in my digipak, website and music video?
- Fonts
- Bright colours
- Mise en scene: LOCATION; Green bridge was used in all 3 of my media products. COSTUME: Artist and actor are
both wearing casual clothes. LIGHTING: High key lighting.
- Yin and yang: To represent good versus bad
- Effects: 3D effect
TARGET AUDIENCE:
I made 3 drafts for my digipak and website and each time I finished making a draft I gathered feedback from my target
audience this was to ensure they were happy about the products and were satisfied with how it looked.
Compare with other successful products.
How will I present question 2?
PADLET

10. How successful do I think my media products are?
I believe my media products are successful because:
- Followed the common conventions
- Received feedback from my target audience on a regular basis
- Before starting my products, I conducted research beforehand.

11. Question 3: How did you use media
technologies in the construction and
research, planning and evaluation stages?

12. Technology used:
Software: Blogger, Google Slides, Prezi, YouTube, Photoshop, After Effects, Premiere Pro,
Emaze, Canva, Slideshare, VideoAnt, Whatsapp, Piktochart, Powtoon, Wix, Word, Mac,
Thinglink, Visme, Infographics, Vimeo, Infogram, Camtasia and Padlet.
Hardware: Laptop, phone, Canon camera, drone and stabiliser.
For each software and hardware I will explain how useful it was during the process and the work
I used to complete the software/hardware with.

13. Question 4: What have you learned from
your audience feedback?

14. Rough cut:
Changes made to our music video:
- Made our music video match to the beat
- Made the shots short
- Fastened the shots when he reaches the church
Not taken into consideration:
- Family portrait
Why audience feedback is important?
- To ensure my target audience are satisfied with the final products
- Ensure its successful
- Appealing
- Grabs the audience's attention
- It also gives me a different insight on how I view the products.
Transition cut:
Analyse WWW and EBI comments:
“I like how it was cutting in terms of the beat”
“I like the part when he was running and the colours were changing on him”
“Some of the shots seemed out of place due to colour grading”
“Soon after the pills are taken there should be a sribble effect”

15. EFFECTS CUT V2:
Received feedback from a younger demographic.
Changes made prior to the feedback:
The shot of powder paint being thrown at Sarvesh is too long, so therefore we added colour grading.
Ancillary products:
Digipak and website
Synergy:
Ask my target audience how I used synergy?
For all my drafts for digipak and website, talk about what works well and what doesn’t work well.