This document discusses choosing the appropriate media institutions to distribute a film based on its genre. It explains that audiences associate certain institutions with specific genres and will have expectations based on the institution distributing the film. The document then discusses choosing small, independent production (C&I Productions) and distribution (Revolver Entertainment) companies for a youth drama film, as these types of films are typically produced and distributed by smaller companies rather than major studios. Choosing these companies would be consistent with other similar films and help audiences recognize the film's genre.
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Question 3
1. QUESTION 3
What kind of media institution might
distribute your media product and
why?
2. Why is it Important to Identify and Choose
the Correct Institutions to create your film?
It is important to identify and choose the correct
institution as the audience would know the type od
film and genre they will be watching.
When an audience watch a film, when they see the
institution that was involved they will make an
association with the genre.
In addition the institution’s reputation will make the
audience have certain expectations from the film they
are about to watch.
3. Production & Distribution Company
I chose C&I Productions to
produce my film
I chose Revolver Entertainment
to distribute my film
4. Big Major or Independent?
These are small independent companies which is conventional of my sub-genre. Youth
dramas do not have big industrial companies producing their films, not like High
School Dramas.
I did research to see what companies have distributed and produced similar films
within the same genre such as Kidulthood and Adulthood.
- Revolver Entertainment (UK) 2006
- Stealth Films, TMC Films and Cipher Films
Based on this information I decided to make up a production company ‘C&I
Productions’ in relation to the other small independent companies such as the ones
above. This allowed me to make it original to my film but also conventional to the sub-
genre. I kept the distribution company the same ‘Revolver Entertainment’ so when
the audience see this institution they are aware of the sub-genre of the film and carry
expectations of the film.
5. Benefits
• The companies are likely to produce and distribute
my film as they have done so with other similar films.
• I can distribute my film quickly to my target
audience.
• The reputation of the company is highly known for
the films they distribute to the public.
6. The Impact on the Title Sequence
- As our film is a Youth Drama it should have a lot of titles in the title sequence. This is
because for independent films the budget is low and more company contributions are
required. It is much harder for independent films to find companies.
There would generally be more production companies and less actors as the budget is not
big enough to afford Hollywood actors/stars.
-For example: Attack The Block
Due to time management issues I only had one production company title, I didn’t get to do
3 like I intended but I had to make sure our title sequence was complete for the deadline.
However, everyone who needed to be credited was such as the director, casting, costume
designer etc.
7. Type of Release
• Digital distribution:
Our title sequence was put online for our
target audience to see
• Digital Theatrical distribution:
• Ancillary Distribution:
My title sequence was premiered at
an independent cinema ‘The Screen
on the Green’
My title sequence will be
distributed on DVD which will
be available to my target
audience
• Social Media:
I created a Twitter account
which was used to show my
target audience about my title
sequence
