An independent or art house media institute would be best suited to distribute the media product because it targets a niche audience interested in horror films. While not a big budget mainstream Hollywood film, it shares some stylistic traits with those films. Distributing it online through video and social media sites would allow it to reach its target audience and expand its market. The product deals with important issues in addition to being intended as entertainment, so its target niche audience would find it appealing. Research found the target audience to be 'tribe wired' individuals who could best be reached through internet distribution and promotion.

1. Question 3What kind of media institute might distribute our media product and why?

2. I think an Art House or Independent institution would distribute my media product as it would appeal to a niche audience. As our film isn’t a mainstream film and it is focussed at a small audience a Hollywood institute wouldn’t be advised, however, our film has similar traits to a Hollywood film, including titles and shots. Mainstream films that are distributed in Hollywood have a large budget, as they have to make a large prophet, however the budget put in place to create our product was minimal. Although I would like to make a prophet from my film I think it would be used and advertised as art. I think distributing our film using the internet would also be advisable as this would appeal to our target audience and market meaning it would be viewed more and the audience would expand. http://www.arthouseproductions.org/

3. Our film would be released for the purpose of the audience. The target audience that we have aimed our film at enjoy watching horror films and gain pleasure from watching them. Conversely our film does deal with important issues and feelings. As these issues are raised throughout our film we would need to think carefully about our target audience if I was to produce franchises and merchandise. Our film would be aimed at a smaller audience as I defiantly think it is suitable to distribute our film for the audience. After conducting an audience survey 83% of the people asked said that our genre of film appeals to them, this information is shown above.

4. Although our film isn’t a mainstream film it could be distributed and advertised using the internet. We would be able to show it on the internet for free using video sites such as YouTube and networking sites such as FaceBook and MySpace. We could also put it on Amazon and iTunes. From these e-commerce stores we could make a prophet. As our horror incorporates mise en scene that would be used in any mainstream film it would be accepted and therefore distributed further. From the target audience research collected I found that are film is targeted at ‘tribe wired’ individuals. From this it is best for our film to be distributed and promoted across the internet as this is the most effective and modern ways of advertising and promotion.