Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
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The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
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npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
Â
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
Â
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
Â
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
All Hands on Deck! Managing a Rapid Response CampaignAvalon Consulting
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NTC17' Session Description: A breakthrough scientific discovery, animals rescued from horrendous conditions, a deadly oil spill….In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together to raise urgent awareness and funds. Also, learn to avoid some common pitfalls as your marketing team is implementing and evaluating a rapid response campaign.
Takeaways:
• Learn how to design the framework for a turnkey rapid response campaign.
• Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.
• Find out how to build urgency through all communications channels, and how to combine them for maximum returns.
Session Hashtag: #17NTCrapidresponse
Session Evaluation: http://nten.org/17ntc-evals/
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
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Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
How NGOs can use social media to create impactJD Lasica
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On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Social Media Integrated Campaign Case Study SlamBeth Kanter
Â
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Solving the Two-Sided Challenge of "Going Beyond the Check"VolunteerMatch
Â
CSR leaders and nonprofit staff alike are wrestling with the movement in corporate philanthropy to “go beyond the check.” CSR staff grapple with the need to create authentic impact through volunteerism without disrupting workplace priorities, while nonprofits that don’t rely directly on volunteers to fulfill their mission battle for funding in a corporate arena leaning hard on employee engagement.
Whether you’re on the for-profit or nonprofit side of the equation, finding practical ways to repeatedly engage volunteers is key in building successful corporate partnerships in the current market. Learn how Salesforce and Playworks arrived at a replicable solution to this set of dilemmas, built on mission alignment on both sides.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
All Hands on Deck! Managing a Rapid Response CampaignAvalon Consulting
Â
NTC17' Session Description: A breakthrough scientific discovery, animals rescued from horrendous conditions, a deadly oil spill….In this session, you’ll hear stunning success stories of how fundraising, marketing, communications, and program teams all came together to raise urgent awareness and funds. Also, learn to avoid some common pitfalls as your marketing team is implementing and evaluating a rapid response campaign.
Takeaways:
• Learn how to design the framework for a turnkey rapid response campaign.
• Set up systems of communications and approvals now to get your rapid response campaign out the door in no time.
• Find out how to build urgency through all communications channels, and how to combine them for maximum returns.
Session Hashtag: #17NTCrapidresponse
Session Evaluation: http://nten.org/17ntc-evals/
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Â
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
How NGOs can use social media to create impactJD Lasica
Â
On Jan. 20, 2012, JD Lasica and Shonali Burke gave the following presentation to assembled NGOs at the United Nations. Campaigns and programs examined include charity: water, Send a Cow, WaterForward, Epic Change, Jolkona, mobile and more.
Social Media Integrated Campaign Case Study SlamBeth Kanter
Â
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Â
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Presentation on social media and communication planning inspired by Beth Kanter and presented to international Home Share nonprofits in Burlington VT on June 8, 2010 by Lauren-Glenn Davitian of CCTV Center for Media & Democracy and Common Good Vermont (davitian@cctv.org)
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
Â
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Â
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Â
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
Â
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
Â
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Welocme to ViralQR, your best QR code generator.ViralQR
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Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
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Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
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Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
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Measuring the Networked Nonprofit - GROUP 2, Session 7: Reflection and Reiteration
1. Peer Exchange Group 2:
Measuring the
Networked
Nonprofit:
Proving Results To Improve
Session 7:
Reflection and Reiteration
January 5, 2012
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
2. Welcome!
If you experience any technical difficulties
logging into the system, please contact
Ready/Talk Customer support:
800.843.9166
Please use *6 to Mute your conference
line
3. Peer Exchange Group 2:
Measuring the
Networked
Nonprofit:
Proving Results To Improve
Session 7:
Reflection and Reiteration
January 5, 2012
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
4. This call is being
recorded
*2
Flickr Photo
by Malinki
5. On The“wikito Today your reflections
Don’t forget jot down
in your
Call
journal”
Beth Kanter Becky Jain
6. Agenda
Beth’s Reflection/Journal
Peer Assist:
LAUP
Second Harvest Food Bank
Surfrider
United Way
Reflection and Reiteration
Next Session
Reflection
Ask Your Questions and Share Your Insights in the Chat!
Twitter Hashtag: #measurenp
7. Beth’s Journal
Program Outcomes
At least 50% of 27 participants implement a
social media measurement pilot that helps
document value/results or improve social
media practice by end of the Peer Group
1/2012
At least 50% of 27 participants, generate
case studies and/or insightful quotes for the
Measuring the Networked Nonprofit book by
1/2012
http://measure-netnon.wikispaces.com/Peer+Group+Review+of+Book
11. CHAT:
If you have finished planning, but not
implementing, why?
For next year, do you feel you’ve learned enough from
planning? How to get to doing – a project that is
useful, short-term, and doesn’t get stuck?
12. History: Since 2005, Los Angeles
Universal Preschool (LAUP) has
supported the operation and/or
development of more than 325 preschools
in Los Angeles County, touching the lives
of more than 50,000 children through
enriching curricula and nurturing
environments aimed to best prepare
children to succeed in kindergarten and
beyond.
Mission: To provide high-quality
preschool for all four year olds in Los
Angeles County.
13. Measurement Pilots
• Track the number of new LAUP parents who like our Facebook page.
o OBJECTIVE/STRATEGY: To see how many new families are coming to
our FB page for information. This will helps us in our long-term strategy
of finding ways to engaging and strengthening relationships with our
families, and also help increase awareness about the importance of
early education and preschools.
o Audience: New preschool parents
• Track the number of likes/comments around the posts for the annual Dream
Big Online Auction which ran from Oct. 17 - Oct 28.
o OBJECTIVE/STRATEGY: To gauge the number of people who entered
the auction, submitted items, and eventually bid on the items. We also
wanted to analyze if people were going to the auction site, via posts on
Facebook.
o Audience: New parents, Alumni, Teachers, local elected officials
16. Pilot Results
Measurement Pilot #1
Date Before After
Oct. 1 – Oct. 31 1,279 1,338
Oct. 1 – Dec. 31 1,279 1,395
(year-end)
Measurement Pilot #2
17. Challenges/Reflections
• Start collecting new parent email info before September so we can begin
communicating with them over the summer. We are still sending out
“welcome parent letters” now and it’s fully five months after school has
started.
• Need to collaborate with LAUP’s Research/Evaluation team regarding this
issue.
• LAUP has one-year to establish strong relationships. We provide only one-
year of preschool to four-year-olds, so the earlier we start talking to
parents, the better.
• The annual auction didn’t resonate with our FB community. For next
year, we may have to rely solely on direct mail to communicate news about
the auction.
18. Mission:
Surfrider Foundation is dedicated to the protection &
enjoyment of oceans, waves and beaches through a
powerful activist network.
Community Manger: Vickie McMurchie
vic@surfrider.org @surfrider
19. Pilot Program
• Measure the success of our first ever
RAPtoberfest event.
– RAPtoberfest was a month-long Rise Above Plastics
campaign hosted throughout the month of October.
Measure the following:
• Membership Sign-Ups
• Revenue
• Interactions & Social Media Growth
• National Event
20. What Success Means
• Enviro: 300 unique visitors to our micro-site
• Chapter: 20 RAPtober Events.
• Membership: 100 new members or $2500.
• Engagement: We hosted a photo contest in connection
with RAPtober called One Foot At a Time. We hoped to
receive 50 submissions.
21. One Foot At A Time
• Hosted an plastic cleanup event on October 1 that
brought together volunteers from across the country
to raise awareness of the dangers of plastic pollution
by removing pieces of plastic trash from our
environment, one square foot at a time. Supporters
then collected the material to create unique mosaic
sculptures on templates we provided.
22. Social Media Outreach
• Created suggested SM messaging for all of our
chapters.
– Created #RAPTOBERFEST hashtag and trackable links
using bit.ly for easier tracking.
• Increased FB fans by 5K from mid-Sept to Oct. 31
• 1.5 Million Unique Users on Facebook (monthly total)
• 115K Monthly Active Users – 2nd highest month in 2011
• Increased Twitter Followers by 2.5K
23.
24. Results
• Over 6,000 Unique Visitors to
www.raptoberfest.org/
• 343 Memberships/Donations - $14.6K
• 24 Chapter Hosted Events
• 1000s of pieces of plastic removed from
beaches.
• 300 Photo Submissions.
25. Reflections
• Low hopes ~ Huge Success
• Weren’t able to measure all of the unique visitors
and web visitors we wanted to.
• Received a lot of great feedback from our
Chapters & Members.
• Lot of Interest from Schools & younger
demographic.
• Largest # of submissions of photos EVER.
• Will definitely repeat this event.
26. Second Harvest Food Bank Measurement Pilot:
A Visual Approach to Facebook Engagement
Goal: Increase Facebook engagement to create a more educated online community that is
ready for more tangible calls to action. Specific goals include:
• Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11)
• Increase post feedback by 300% in September and by 200% in following months
• Increase post sharability
Strategy: Create more fun and sharable content and build atmosphere conducive to
supporter-initiated posts.
Tactics: Measure what works, especially during Online Action Challenge, and implement
throughout 2011 holiday season. Use visuals to tell our story and reach friends of fans.
Primary measurement tool: Facebook Insights
Michelle Berg
New Media and Events Manager
Second Harvest Food Bank
of Santa Clara and San Mateo Counties
27. Online Action Challenge Sets the Stage
for Measurement and Action
In September, we ran our 3rd social media challenge, in this case, the Oracle Online Action
Challenge. Oracle made donations for all online actions
(likes, comments, RTs, photos, etc) during Hunger Action Month, reaching a maximum
donation of $25,000. Creation of content and user interactions were considerably higher
than in other time periods. We used findings from this month to guide efforts throughout
the critical holiday season.
Jul Aug Sept Oct Nov Dec
Total page likes 10,260 10,321 11,521 11,649 11,996 12,122
Avg. daily 16 19 147 28 58 43
talking about
Monthly active 5,321 6,746 9,246 10,478 10,101 9,656
users
Daily news feed 5,659 8,234 21,415 11,001 15,920 9,369
impressions
29. What’s in the Warehouse Wednesdays
WITWW photos received 30% more
impressions and 44% more feedback than
other posts
30. September Oracle Online Action Challenge–
Raise Your Fork Against Hunger!
Cute animal received 10x
more likes than people!
31. November– Perky the Turkey
Animals can fight hunger, too!
Cute Perky the
Picture + Animal = Turkey!
32. Promoting Perky
In addition to
promoting
Perky on
Facebook, we
also had flyers
at the docks
where people
donate food.
He was also
called out in
our eNews
(50,000
recipients)
33. Combined Perky the Turkey with
Silicon Valley Turkey Trot
On posting day we had 73 new page likes
compared to November average of 14 per day
34. Promoting Perky through the Silicon
Valley Turkey Trot
As a beneficiary of
the race, we were
able to place a free
ad in the Virtual Race
Bag (sent to 21,000
participants). Perky
was popular
here, too!
35. Perky the Turkey Helps Reach
Turkey Goal in Record Time!
Perky the Turkey
142 photo tags
98 likes
21 shares
25 comments
Goal: 11,500 turkeys
Result: 11,500 by Thanksgiving
Over 12,500 through December
37. Growing Forward
Now that the busy holiday season is ending, we will consistently measure online
activities to create content that shares our story in an engaging way and meets
the evolving needs of our online community. Perky may become a year-round
fixture or lead to another sharable ambassador for the Food Bank.
Some areas of focus will include formalization of cause marketing guidelines
(based on performance of similarly categorized posts) and measurement of post
success based on SHFB functional area.
Weekly “Facebook Friday” e-mails to all staff will serve to inform our internal
audience and also capture more viral stories to share across our online channels.
www.facebook.com/2ndharvest
www.SHFB.org
38.
39.
40.
41.
42.
43.
44. KD Paine’s Basic Steps
Define Results
Strategy
Benchmarks
Metrics – KPI
Costs
Select Right Tool To Collect Data
Turn Data in Action
45. After
Action
Review
Source: Michelle Martin -
http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE
46. CHAT:
Reflection Questions:
• What is your formal process for
making decisions and changes based on
your data?
• How does your organization with
deal with “failure”?
47. Next Session:
January 12 at 11 PST/ 2 EST
Learning Culmination, Peer
Presentations
Homework: Should be implementing,
done designing. But if your
measurement pilot is based on future
program, it is ok
Office Hours
Optional: Peer Review Book Chapter
http://measure-netnon.wikispaces.com/Peer+Group+Review+of+Book
Editor's Notes
Session 7: Reflection and ReiterationJanuary 5 at 11:00 am PST/ 2:00 ESTWhy analyze failure and success and how to do itJoyful Funerals and other ways to stop doing stuff that doesn’t work!Reflection QuestionsShare a failure that you discovered through measurement. How did you change what you were doing?Share an exceptional success you discovered through measurement. How did it inform your strategy for the next reiteration?Peer PresentationsVicky McMurchie, SurfRider Foundation (Confirmed)Patrick McIntyre, United Way (Confirmed)Michelle Berg, Second Harvest Food Bank (Confirmed)Christine Lindberg, Community Catalyst (confirmed)Caroline An, LAUP, (Tentative)
Remind people to call for tech support*6 to mute conference line*7 unmuteFinish the plan for measurement pilot. Take the first steps. Figure out what's holding you back and do it. Set up an office session if you need it!
Session 7: Reflection and ReiterationJanuary 5 at 11:00 am PST/ 2:00 ESTWhy analyze failure and success and how to do itJoyful Funerals and other ways to stop doing stuff that doesn’t work!Reflection QuestionsShare a failure that you discovered through measurement. How did you change what you were doing?Share an exceptional success you discovered through measurement. How did it inform your strategy for the next reiteration?Peer PresentationsVicky McMurchie, SurfRider Foundation (Confirmed)Patrick McIntyre, United Way (Confirmed)Michelle Berg, Second Harvest Food Bank (Confirmed)Christine Lindberg, Community Catalyst (confirmed)Caroline An, LAUP, (Tentative)
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
This is our agenda – we’ll pause along the way for questions.Use this #measurenp on Twitter
I’m keeping a public journal too – about the program and using it to reflect on what I’m learning about tracking the program against the SMART objectives. I will be tweaking as we go to get better results …. And welcome you to add your reflectionshttp://measure-netnon.wikispaces.com/Beth-Kanter-Journal
What is your ritual for analyzing and sense making of your data?How can you leverage your results through reporting?
Session 7: Reflection and ReiterationJanuary 5 at 11:00 am PST/ 2:00 ESThttp://measure-netnon.wikispaces.com/Peer+Group+Review+of+Book