The document discusses content strategy and provides guidance on creating an integrated content strategy in 3 easy steps: 1) Create an editorial calendar to plan content around key topics and themes, 2) Organize ideas and get to writing, interviewing, researching or filming content, and 3) Engage others by recycling content across channels and avoiding "content killers" like providing too much information without perspective. The overall goal is to have clarity of goals, inform and inspire action through strategic content creation and delivery.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...Ruperta Daher
Samara Kitchener, Founder & Director at House of Kitch Communications, presented on The Science and Strategy of Evidence-Based Content - From Making to Marketing and Measuring Impact at Mumbrella's Health & Wellness Marketing Summit.
Here's another incarnation of my "resume".
It's a bit outside-the-box but so am I.
I'd like to help you think things through.
Will brainstorm for food.
Don't Interrupt, Attract! Content Strategy is the Hidden Engine of the Librar...IntelliCraft Research
At Library Marketing and Communications Conference 2017, a presentation and discussion of content marketing, mistakes to avoid, and how to craft a content strategy to drive a more successful marketing plan Save time and resources through better upfront planning, creation of a brand voice, understanding of content ownership, and workflow.
Strategies for promoting organizations with limited resources. Featuring the segment, "If I had..." with suggestions on how to best use small budgets for big impacts. Prepared for a networking group of non-profit and small business leaders who are new to marketing.
Content Strategy is "the practice of planning for content creation, delivery and governance."Ja-Naé Duane, artist, creative economist, social media strategist and a faculty member at Northeastern University. Ja-Naé is also CEO of Wild Woman Entrepreneurs, Ja-Naé Ventures, Co-founder of the Massachusetts Artist Leaders Coalition, Founder of The Leaders and author of "How to Start Your Business with $100."http://www.wildapricot.com/blogs/newsblog/2011/01/13/using-a-content-strategy-to-promote-your-organizationIntro idea – name org and key question on this topic
These 4 currents from a prism that help people see our or in new light, help us see work in new lightImpact = (Intention + Illumination + Inspiration) x Insightin other words... your organization’s impact is the sum of shared goals, knowledge and passion, multiplied by fresh insights that lead to effective approaches. The most compelling organizations crackle with electricity, as if a current was coursing through them. At the LightBox Collaborative, we believe there are four currents that flow through compelling causes…Working together, these four currents can supercharge your impact. The most effective organizations are hard-wired for success as these currents course through programs and operations alike.
Take out a piece of paper and fold it in half lengthwise. On the left hand side,List your channels -- web site, newsletter, social media platforms, etc On the right, List the types of content you typically offer (stories, data, photos, video, breaking news, lists, how-to’s, reviews, tips, opinion, interviews) Draw a line to link the content to the channel where you might share it.
Editorial calendar tool – can organize by audience, channel, program Show the Google editorial calendar model -- live linkImage source: http://www.howtobeking.com/blog/wp-content/uploads/2011/07/editorial-calendar.jpgTIP: Categorize your Facebook and Twitter posts to make sure you’re not overly highlighting one aspect of your work while neglecting other programs
Image based on http://www.weidert.com/whole_brain_marketing_blog/bid/70143/Developing-a-Content-Strategy-for-Inbound-Marketing-Success
You need a way keep track of your ideasGrab ideas when and where you find them– bookmarks, tags, screenshots, photosTools to try: all are free or have free versions - evernote, delicious, spiderscribe (mind mapping, more: http://www.tripwiremagazine.com/2011/06/online-mind-mapping-and-brainstorming-tools.html)
For blogs, some formats are popular with readers – meaning people are likely to click – lists especially (best of lists, resource lists, tips) Be sure to add either your [organization’s] point of view or some other context that makes it meaningful to your audience
Tips: Engage your team – Tips for harvesting content across your org Open staff/board meetings by asking folks to share a report out/highlights of their work via a Twitter-sized updateAsk key folks to guest star -- board leaders/members/volunteers/partners/clients and others can all contribute (with support) Streamline your approvals process
Change it up and recycle Change the length, the format, the perspective, the lead, the quotes. Example of an org that remixed content across multiple channels
Listen to your audience and follow their lead on topics of interest – shape your content around the conversation that’s already happening.
These 4 currents from a prism that help people see our or in new light, help us see work in new lightImpact = (Intention + Illumination + Inspiration) x Insightin other words... your organization’s impact is the sum of shared goals, knowledge and passion, multiplied by fresh insights that lead to effective approaches. The most compelling organizations crackle with electricity, as if a current was coursing through them. At the LightBox Collaborative, we believe there are four currents that flow through compelling causes…Working together, these four currents can supercharge your impact. The most effective organizations are hard-wired for success as these currents course through programs and operations alike.