This document summarizes a discussion session on using social media effectively through focusing on one channel. It discusses identifying superfans and cultivating their engagement, as well as efficient ways to create and repurpose content across different channels. Metrics and analytics from the Facebook Insights tool are reviewed to understand what types of content perform best. Learning from data and other organizations is emphasized, and attendees are assigned homework to analyze their own content and share insights from the past few months.
Strategy at the Core of Social Success (SMSS - Higher Education)Christopher Barrows
Strategy is far too often ignored in Higher Education. It's great to create social media accounts - but if there isn't a plan - they likely aren't to succeed.
Note: Due to the design of this presentation in terms of movement - some slides do not appear optimally.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Slides from the webinar on how to create a visual social media strategy. Presented by Mitt Ray. Julian's and Alex's presentation on how to measure success can be found here http://de.slideshare.net/quintly/how-to-create-a-visual-social-media-strategy-and-measure-success
Strategy at the Core of Social Success (SMSS - Higher Education)Christopher Barrows
Strategy is far too often ignored in Higher Education. It's great to create social media accounts - but if there isn't a plan - they likely aren't to succeed.
Note: Due to the design of this presentation in terms of movement - some slides do not appear optimally.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Slides from the webinar on how to create a visual social media strategy. Presented by Mitt Ray. Julian's and Alex's presentation on how to measure success can be found here http://de.slideshare.net/quintly/how-to-create-a-visual-social-media-strategy-and-measure-success
What Type of Content Performs Best for Plastic Surgeons?Jill Messinger
Facebook is CROWDED! With more than 60 million active business pages, the amount of content being posted each day is overwhelming users’ NewsFeeds. Because of this, engagement for business pages has rapidly decreased in the past couple of years.
Advanced Cosmetic Surgery struggled with this exact issue when Dr. Levi Young signed on with Page 1 Solutions in 2018. Although the practice had a decent following on Facebook and posted regularly, the posts struggled to generate substantial engagement. By running a Likes campaign and posting an assortment of content types, the client’s Facebook page saw an impressive increase in page followers (total of 1,053) and post engagement (up 78% from the prior year).
In order to duplicate this improvement across all of our plastic surgery clients’ Facebook pages, I analyzed six of the most common types of organic content that were posted to Advanced Cosmetic Surgery’s page in the past five months to determine which types of posts performed best in terms of engagement.
Its Not DM If You Cant Track It - HolmesBrenna Holmes
Social media is an important part of online communications and should be part of your nonprofit's marketing, engagement, and fundraising strategy. But you shouldn't just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs.
This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless.
Session Takeaways:
1) How to create trackable and reportable social networking campaigns
2) How to use that data for your forecasting, strategy, and testing planning
3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
Recommendations for implementing social media for organizations. Presented by Rob Robinson, Director of Social Media at McNeely Pigott & Fox Public Relations.
Building a Collaborative Content Process. ... The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,”
http://www.iperidigi.com/in/chennai/seo-company-in-chennai/
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
What Type of Content Performs Best for Plastic Surgeons?Jill Messinger
Facebook is CROWDED! With more than 60 million active business pages, the amount of content being posted each day is overwhelming users’ NewsFeeds. Because of this, engagement for business pages has rapidly decreased in the past couple of years.
Advanced Cosmetic Surgery struggled with this exact issue when Dr. Levi Young signed on with Page 1 Solutions in 2018. Although the practice had a decent following on Facebook and posted regularly, the posts struggled to generate substantial engagement. By running a Likes campaign and posting an assortment of content types, the client’s Facebook page saw an impressive increase in page followers (total of 1,053) and post engagement (up 78% from the prior year).
In order to duplicate this improvement across all of our plastic surgery clients’ Facebook pages, I analyzed six of the most common types of organic content that were posted to Advanced Cosmetic Surgery’s page in the past five months to determine which types of posts performed best in terms of engagement.
Its Not DM If You Cant Track It - HolmesBrenna Holmes
Social media is an important part of online communications and should be part of your nonprofit's marketing, engagement, and fundraising strategy. But you shouldn't just jump in blindly, you need to approach social media with the same diligence and attention to detail that you use with your direct mail, email, and telemarketing programs.
This panel will discuss the best practices for creating social media campaigns that not only integrate with the rest of your marketing efforts and maximize viral potential, but are also set up from the beginning to be trackable and thus reportable. We'll also discuss what to do with all the data that comes from these campaigns, since data for data sake is fun, (for some of us at least!) but in the end is useless.
Session Takeaways:
1) How to create trackable and reportable social networking campaigns
2) How to use that data for your forecasting, strategy, and testing planning
3) Best practices on integrating social web campaigns with the rest of your communications and fundraising strategy
Immunization Action Coalition 2010 Social Media Summit: From the Desk of the ...James Garrow
Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15.
This presentation was geared towards government agencies considering using social media to conduct outreach and communication.
Recommendations for implementing social media for organizations. Presented by Rob Robinson, Director of Social Media at McNeely Pigott & Fox Public Relations.
Building a Collaborative Content Process. ... The Content Marketing Institute defines content marketing as a style: “focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience,”
http://www.iperidigi.com/in/chennai/seo-company-in-chennai/
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Presentation to the Northwest chapter of the IAP2 in Bend, OR. An overview of social media. With many thanks - and credits - to the original presentation by Seth Goldstein, Socialmedia.com.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
1. Peer Exchange Group 1:
Stealth Measurement:
Using Social Media Effectively:
One Channel Focus
Using Insights To Get Insights
December 16, 2011
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
2. This call is being
recorded
*2
Flickr Photo
by Malinki
3. Peer Exchange Group 1:
Stealth Measurement:
Using Social Media Effectively:
One Channel Focus
Using Insights To Get Insights
December 16, 2011
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
4. On The“wikito Today your reflections
Don’t forget jot down
in your
Call
journal”
Beth Kanter Becky Jain
5. Agenda
Intros/Reminders
Principle #6: Measurement for Learning and
Improvement
Peer Discussion
Next Session
Reflection
Twitter Hashtag: #measurenp
6. Type into the chat:
What content tactics did
you try?
What worked? What didn’t?
7. It’s a like, it’s a comment, it’s a
wall post, it’s a status update, no
it is Superfan!
8. How Do We Work With Them?
Track:
Who Are They?
Recognize:
Shout Outs, Tagging
Cultivate:
What do they want to do?
Proposal/Tools:
Ways to participate
Engage and Amplify: Make it fun
10. Type into the chat:
What campaign or program
might benefit from a group
of champions? What
11. Principle #4: Content
Coordinate all content channels
Editorial Ecosystem
Facebook Content
Chop Shop
Photos
Automate Selectively
Online/Offline Connections
Content As Food Preparation
12. Content As Food Preparation: The Shopping List and Pantry
What can be chopped into small
pieces?
13. Monthly Menus
Month Content/Type Topic
Monday Question
Tuesday Photo
Wednesday Video
Thursday Link
Friday Question
Monday Question
Tuesday Photo
Wednesday Video
Thursday Link
Friday Question
14. Restaurant Critic
Month Content/Type Topic Metrics Metrics
Monday Question
Tuesday Photo
Wednesday Video
Thursday Link
Friday Question
Monday Question
Tuesday Photo
Wednesday Video
Thursday Link
Friday Question
15. Type into the chat:
What are some efficient
ways to create or repurpose
content through different
channels?
What are some of the
challenges?
16. Principle #6: Build Time for Learning
Into the Work Flow
Make a regular time to hit the pause button and
reflect on your social media
Watch how other organizations are using Facebook,
Social Media
Use the FB Insights program to track specific
metrics against specific posts
Read and monitor comments on your posts
24. • A project that won’t take much
time and relates to org goals.
• Write down your successes.
• Write down your challenges.
• Ask the people you want to
connect with whether they think
your outreach and listening is
valuable.
• Watch other nonprofits and copy
and remix for your next project.
• Rinse, repeat.
29. Blue = Reach
Green = Engagement - People Talking About
Purple = Content
Size of circle = frequency
Where are the Mountains and Canyons?
What caused them?
30. Blue = Reach
Green = Engagement - People Talking About
Purple = Content
Size of circle = frequency
31. Blue = Reach
Green = Engagement - People Talking About
Purple = Content
Size of circle = frequency
42. Next Session:January 6, 2012
11:00 am PST
1:00 pm PST
Topic: Learning Culmination
Homework: Analyze your content from
the past couple of months and be ready
to share your insights. Extra credit if you
create a two-slide PPT.
Reflection: What are your next steps?
Editor's Notes
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Beth will read list of participantsBeth will introduce herself“The last few calls I realized that it was hard for me to moderate, work the software, take notes, read the chat and present. So, I’m lucky to have recruited a fabulous co-moderator, Becky Jain. She is going to help me with the back channel – the chat.Becky is a blogger and active on many social media communities. After studying at Wesleyan and the London School of Economics, she came to India to live with her husband, and to work in the development sector. She recently moved to back to the US and in NYC.Say hello!
This is our agenda – we’ll pause along the way for questions.
Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand.
http://www.flickr.com/photos/theimagegroup/369893824/Measurement is a continuous improvement process – feedback loopsAny measurement to work, you need to assess results, make changes, and see if those changes had impact, make more changes, and so on. Valid, actionable conclusionsAvoid focusing on only the most exciting, look for failures …You need a regular reporting schedule – not just do a data dump at the end – important for buy-in
http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb. Momrising staff gives themselves permission to kill each other’s projects or tactical ideas that were brilliant at the time but simply don’t work. They do this with humor to remove the failure stigma and call it a “Joyful Funeral” Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success. Many times victories happen in baby steps. They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success: Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams. For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.” They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
http://www.facebook.com/americanrepertorytheaterSet a goal, find other examples, analyze them,
http://www.facebook.com/MOCACleveland
http://www.facebook.com/ybca.org
I didn’t post! Sad, but that’s why drives visitors – when I posted, email goes out, tweets, etc.
Data without insights is just trivia. Everyone can look at a chart, but few people will know what it means unless you tell them, and nothing makes a meeting go south faster than someone pointing to a PowerPoint slide and saying “There’s a big spike in June” -- people want a conclusion. As in “there’s was a big spike in online donations in June due to the effort we put into to growing our follower base.” We call these conclusionary headlines and every PowerPoint slide you show should have one. If you produce results in a Dashboard, make sure there are conclusions presented along with the data.