The document discusses social media tools and strategies for non-profits. It provides an overview of common social media tools like blogs, RSS, social bookmarking, wikis, widgets, video sharing sites and social networking sites. It then discusses how non-profits can use low-risk experiments with these tools to facilitate connections, share content, engage supporters and further their missions. The document concludes with an interactive activity where participants discuss scenarios and strategies for applying various social media tools to achieve different organizational outcomes.

1. Source:http://www.flickr.com/photos/webbysworld The Social Media Game Introduction to the tools and adoption strategies Beth Kanter Beth’s Blog Based on a game designed by David Wilcox

2. Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline

3. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections

4. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two to implement

6. 1. Intros and Quick Poll 2. Overview of Social Media 4. Let’s Play: Scenarios, cards, stories http://www.flickr.com/photos/john/ 3. Overview of Tools Agenda 5. Summary & Share

7. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com

8. Two Minute Poll Web 2 WHAT??? http://www.flickr.com/photos/raincitystudios/

9. So, what the heck is this Social Media stuff anyway?

10. Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

11. Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!

12. What do you think are core themes of Web2.0? http://www.flickr.com/photos/kk/

13. Listening http://www.flickr.com/photos/sookie /

14. Find Kindred Spirits and Support ….

15. Social Interaction http://www.flickr.com/photos/vox /

16. Sharing Content for use and reuse

17. http://www.flickr.com/photos/ethanz/ Openness

18. Mindset change

19. http://www.flickr.com/photos/petroleumjelliffe/ It’s Messy!

20. http://www.flickr.com/photos/grendelkhan/ Why did the .org cross the chasm?

21. To Reach Outcomes!

22. Insert words like …. Second Life Face Book Twitter

23. “ It's easy to get wrapped up in the excitement of bleeding edge tools. But what social change organizations really need is enterprise class software that meets their needs at affordable prices.”

24. It’s both/and not an either or! Web 2.0/Bleeding Edge or Basic Needs?

25. What does this look like for nonprofit organizations?

26. Low Risk Experiments http://www.flickr.com/photos/striatic

27. Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Mashup Social Networking Sites Twitter Second Life

28. You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/

29. http://www.flickr.com/photos/brettlider/ WHAT

30. Individual Blogs Why? What to write about …? http://www.flickr.com/photos/kk/ Reflect about your practice Connect with peers

32. http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs

36. What should our organization blog about?

37. Organizational Blogs Publicly advocate a point of view Showcase a well-known figure Show authentic workings of organization Highlight people served Quickly respond to critics Share a specific short-term project

38. Facilitating connected networks

40. http://www.flickr.com/photos/pitel/ It’s only an initial fear

41. But, I’m too busy saving the whales! http://www.flickr.com/photos/petelidwell/

42. Bad idea Don’t go it alone .. A group blog Start with reading blogs Start with comment blogging My .org

43. How to find people who are passionate about your cause And have a conversation with them

45. Read People’s Minds Win Their Hearts Free Market Research!

46. A homeless person isn’t someone you pass on your way into a fancy restaurant

47. Use RSS as an Information Coping Tool http://www.flickr.com/photos/alismith44/

48. There are two ways to consume information on the web

51. http://www.flickr.com/photos/smudie / RSS Reader

52. Tagging …

53. Findable

54. Reduce Email Clutter

55. What are some ways that Nonprofits can pick the low Take advantage of the social aspect of tagging What did you tag?

56. Part of your content pipeline for blogging too!

57. Social Bookmarking

59. Step 6: Share the Face of your organization

63. Wikipedia pages show up in the top of search engine pages http://www.flickr.com/photos/infinitejeff/

64. Shared Resource list from listserv

65. Collaborative note taking from conference

66. Widget …

67. Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!

68. Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations connections

69. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80 A web widget is a small piece of cut and paste code that enables a non-technical web publisher to easily pull in content and display it or add interactive features.

70. Personal FundraisingTools Audience becomes investors for your film

71. Source: http://blogs.zdnet.com/Hinchcliffe/?p=80

74. Video Sharing Sites It depends on your goal!

75. Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution

77. User-Generated?

78. OPEN to REMIXING http://www.flickr.com/photos/avdleeuw/

79. Source: Creative Commons

81. http://www.flickr.com/photos/sd/ OPEN TOOLS!

83. Online Web-based Productivity Tools http://www.flickr.com/photos/fernando/ Think your office tools on the web!

84. Some Examples Address Book: Plaxo Calculator: Google Email: Gmail Calendar: Google Calendar Documents and Spreadsheets: Zoho File Manager: Box.net Slides: slideshare.net Personalized homepage: Google

85. Benefits

86. Drawbacks Comfort Zone Right tool for task? Sustainability No Internet, No Work Security and privacy

87. Social Networking Sites

92. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group

93. Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning Internal Communication or Collaboration External Communication

94. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!