This document summarizes a meeting about improving health through community engagement and culture. It discusses defining community engagement as providing meaningful opportunities for community input. Community culture is defined as shared beliefs, values and behaviors of a group. The meeting covered strategies for engaging communities, including establishing advisory boards and identifying community organizations. It also discussed assessing engagement efforts by looking at attendance, input and leadership over time. Finally, the meeting provided resources on community engagement practices.

1. 10/15/2015
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Improving Health Through Innovative Collaborations
BUILD-ing Healthy, Safe,
and Equitable Communities:
The Role of Community
Engagement and Culture
October 15th, 2015
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©2014 The BUILD Health Challenge • buildhealthchallenge.org
How to Use the Chat Function
Victoria Nichols
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©2014 The BUILD Health Challenge • buildhealthchallenge.org
How to Use the Polling Function
Myesha Williams, MSW
Program Coordinator
Prevention Institute
myesha@preventioninstitute.org
Sandra Viera, MPA
Program Manager
Prevention Institute
sandra@preventioninstitute.org
Prevention Institute Facilitators
BUILD Community Leads
Experts in the Community: Panel
Alba Peña
Senior Program
Coordinator,
National Health
Foundation
Kim Foreman
Executive
Director,
Environmental
Health Watch
Sandra Byrd
Chappelle
Founder and
Principal, Strategic
Solutions Partners,
LLC.
Evette De Luca
Executive Director,
Partners for Better
Health
Alex Fajardo
Executive Director, El
Sol Neighborhood
Educational Center
Activity: What does Community
Engagement have to do with it?

2. 10/15/2015
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We Want to Know!
Poll:
Who are you interested in more deeply
engaging in your BUILD efforts?
What is Community
Engagement? Text Chat
How do you or your organization define community
engagement?

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Community Engagement
Defined
Community Engagement: When all people
within a defined community have meaningful
opportunities to provide input on a project or
process.
What is Community
Culture?
A set of core beliefs, values, practices,
principles, norms, or behaviors that are held by
a group of people who have common interests
and a willingness to work together to achieve
them.
“Community participation,
when it’s real, is your
main investment in accountability.
It’s your main investment in
sustainability…community participation is when,
truly, you involve people in creating a mechanism
for themselves to define change.”- America Bracho,
Executive Director, Latino Health Access
Why It Matters
We Want to Know!
Poll:
What type of community engagement strategies are you
currently using?
Engaging the Community
• Identify existing community-based organizations,
collaboratives, and councils whose work is aligned with
your initiative
• Establish an advisory board with community
representatives and leadership
• Utilize key community members and leaders that can
serve as a bridge to marginalized and isolated
communities.
• Provide venues for direct community input
• Value community and technical expertise
Poll:
In your community, what types of organizations or
groups are effectively engaging in/with the community?
We Want to Know!
Continuum of Public Participation
Poll:
Thinking about your BUILD efforts, what is the top
focus of your community engagement efforts currently?
We Want to Know!
Continuum of Public Participation:
INFORM
Mechanisms
· Fact Sheets Health · Fairs · Open Houses
“We will keep you
informed”
Provide Balanced
and Objective
Information

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Continuum of Public Participation:
CONSULT
Mechanisms:
· Surveys · Public Comment · Focus Groups
“We will keep you
informed, listen and
acknowledge concerns,
communicate back”
Obtain Public Feedback
Continuum of Public Participation:
INVOLVE
Work directly with public throughout process
We will work with you to ensure that your
concerns and aspirations are directly reflected
Continuum of Public Participation:
INVOLVE
Mechanisms:
· PhotoVoice · Workshops · Polling
Work directly with
public throughout
process
“We will work with you to
ensure that your concerns
and aspirations are directly
reflected”
Continuum of Public Participation:
COLLABORATE
Partner with the public in each aspect of decision
We will look to you for direct advice in
formulating solutions and we will implement your
recommendations to the maximum extent possible
Continuum of Public Participation:
COLLABORATE
Mechanisms
· Strategic Planning · Existing Forums- Churches, PTAs, Community Clinics
“We will look to you for direct
advice in formulating solutions
and we will implement your
recommendations to the
maximum extent possible
Partner with the
public in each aspect
of decision
Continuum of Public Participation:
EMPOWER
Place Final Decision-Making in the Hands of the
Public
We will implement what you decide
Continuum of Public Participation:
EMPOWER
Mechanisms:
Promotoras within health institutions
Community Leadership in Elected and Appointed Positions
“We will implement what
you decide”
Place Final Decision-
Making in the Hands
of the Public
Poll:
In the next 6-12 months, where would you like to be in
your community engagement efforts?
We Want to Know!
Identify the root causes and
community conditions that
drive illness and injury
within the community
Develop a structured
process by which
communities can help shape
priority strategies
Choose engagement
activities that build on the
capacity of community
members
Identify messages that
effectively communicate
priorities
Fostering Shared
Priorities

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Text Chat
How do you know when community engagement efforts
are effective?
How Do You Know
the Community Is Engaged?
Attendance over time
Consistent community input
Ongoing recruitment
Community members in positions of leadership
Sustainability milestones
Utilization of programs
Engaging Communities Across the
Continuum
Latino Health Access and the Promotoras Model : Santa Ana, CA
Previously established trust between LHA
and community
Community members approached LHA
with their concerns. First, they worked as
volunteers and later were hired on as
employees.
Success due in part because LHA has the
trust of both the community and public
officials, and is accountable to both groups.
Community Engagement
Considerations
Experts in the Community: Panel
Alba Peña
Senior Program
Coordinator,
National Health
Foundation
Kim Foreman
Executive
Director,
Environmental
Health Watch
Sandra Byrd
Chappelle
Founder and
Principal, Strategic
Solutions Partners,
LLC.
Evette De Luca
Executive Director,
Partners for Better
Health
Alex Fajardo
Executive Director, El
Sol Neighborhood
Educational Center
CHIP and Resident Leader Academy:
http://www.sdchip.org/initiatives/resident-
leadership-academy.aspx
CCPHA and Grassroots Organizing:
http://www.publichealthadvocacy.org/gro.html
PI and Community Engagement:
http://www.preventioninstitute.org/tools/focus-
area-tools.html
Resources Health Equity Guide
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6. 10/15/2015
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©2014 The BUILD Health Challenge • buildhealthchallenge.org
Thank you!
Questions?
NAME
Sandra Viera
sandra@preventioninstitute.org
Myesha Williams, MSW
myesha@preventioninstitute.org
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Thank you!
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