This document contains definitions and analyses of various film concepts. It defines denotation and connotation and provides examples for the words "snake," "flag," and "gun." It also includes analyses of three movie posters, analyses of two sound clips, and examples of how scenes and music can influence the perceived genre of a film. Further, it discusses stereotypes associated with gender, class, age and occupations. It also lists common iconography in western, sci-fi and fantasy genres and defines linear and non-linear narratives. Finally, it analyzes a clip from Star Wars that establishes Darth Vader as the villain through visual cues like costume and weaponry.