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Perspective from an Adjacent Practice: RCLS Social Media Opportunities

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Makala Arce
Makala Arce

The document summarizes opportunities for the Rochester Center for Learning and Simulation (RCLS) to utilize social media platforms based on Mayo Clinic's experience. It provides an overview of common social media tools, case studies of how Mayo Clinic has successfully used platforms like YouTube and blogs, and specific opportunities for RCLS to add educational videos on YouTube and use Facebook questions functions. The presenter takes questions from RCLS on coordinating social media use, making videos go viral, and moderating negative content.

TechnologyHealth & Medicine
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Perspective from an Adjacent Practice: RCLS Social Media Opportunities ,[object Object],[object Object],[object Object],[object Object]
About Makala Johnson ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Overview of Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mayo Clinic Medical Edge Syndicated News Media Resources
First Foray in “New” Media ,[object Object],[object Object]
RSS Feed = Opt-in email, lets you track dozens of sites without surfing
Blogs = Easy-to-publish Web sites that allow comments
YouTube = world’s second largest search engine; the new TV
Twitter
Facebook
Sources of Information Influencing Preference for Mayo Clinic
Case Study #1
 
 
Don’t (just) pitch the media. Be the media.
Case Study #2
 
 
Case Study #3
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
 
 
 
 
 
 
 
 
 
Opportunities for RCLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Questions from RCLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object]

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