Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
Slides for a two-hour workshop I presenting on Thursday, March 6, 2014. Examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
Slides for a two-hour workshop I presenting on Thursday, March 6, 2014. Examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context.
My presentation to a conference called "An Executive Perspective on Social Media" presented by the Social Media Research Lab at Michigan State University.
Lee Aase Social Media Presentation - Spring 2010Lee Aase
Presentation by Lee Aase, manager of syndication and social media at Mayo Clinic, and Chancellor of Social Media University, Global (SMUG) on social media in health care.
Practical Application of Social Media in Business and ProfessionsLee Aase
My presentation Monday night for the Winona State University chapter of the Public Relations Student Society of America, built upon my 35 Social Media Theses but with some particular student applications.
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.
I'm excited to be taking my first trip to China, where I will be speaking at 9 hospitals in the next two weeks. Here is the Chinese version of my slides.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
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4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
1. Skillsets and Mindset: Keys to Success in Rapidly
Changing Times
Minnesota PRSA Digital Skills Workshop
Lee Aase (@LeeAase)
Director, Mayo Clinic Social Media Network
August 10, 2017
2. About Lee Aase (@LeeAase)
• B.S. in Political Science, Minnesota State University
• 14 years in politics and government at local, state, national
levels
• Mayo Clinic since April 2000
• Media relations consultant
• Manager since 2003
• Media Relations/Research Communications
• Syndication and Social Media
• Director, Mayo Clinic Social Media Network (2010-present)
3. MN PRSA’s Invitation
• Kickoff First-Ever MN
PRSA Digital Skills
Workshop
• Discuss “What’s next in
social and digital
communications?”
• Review trends shaping 21st
Century Communications
• Encourage your active
pursuit of social & digital
learning
• Offer practical insights for
your career and clients/
employer
My Goals
4. An Alternate Approach…
I’ll share the trends that I’ve observed,
and books that I have read or heard
at least two times, but generally more.
and link you to the Audible store,
While the future I cannot foretell
these principles will serve you well.
8. ... while local affiliates and newspapers sold scarce
audience access at monopoly prices
9. Then one day Ted Turner launched the cable TV
revolution...
10. And one of these guys invented the Internet...
11. The means of news production and distribution
were democratized...
12. Twin revolutions fragmented audiences, causing
major economic upheaval
• Hundreds of cable channels, exponential growth in
Web sites
• Mass media came under economic pressure leading to
• Demise of TV doctor
• Papercuts
13.
14. Facebook went public at 20x the value of The Wall
Street Journal…
WSJ (2007) ABC (1995) Facebook (2012)
15. …and has more than quadrupled since 2012
WSJ (2007) ABC (1995) Facebook (2012) Facebook (2017)
21. Understanding Disruptive Innovation
• High-end products add features
most customers can’t use
• Incumbents cede low end to “not
good enough” entrants
• Low end, competing with non-
consumption, gradually improves
• High end fails suddenly as upstarts
become “more than good enough”
26. “(In 1905) McClure’s Magazine…recounted
the story of that country doctor and his
brother, and of St. Mary’s Hospital, which
handled more surgical cases annually than
any other hospital in the United States,
more than even the great Johns Hopkins.”
(The Doctors Mayo, Helen Clapesattle, p. 289)
28. Skill Sets
• Speaking - Vocabulary secondary to basic grammar
• Digital Production - shooting, editing and streaming
video, and photography/images
• Writing - represents you when you’re not present
• Active Voice!
• Avoid cliches like the plague!
29. The Two Basic Mindsets
• Fixed: “Performance reveals my ability and IQ. Others
recognize these traits in me and value my
accomplishments.” (I’m smart!)
• Growth: “I can change abilities significantly. If I can’t do
something now, I probably just haven’t worked hard
enough at it yet.” (I can learn!)
• Your presence today is a step toward adopting or
reinforcing a more growth-oriented mindset.
31. Dr. William J. Mayo’s Travels
“By the end of the 1920s Dr. Will could
say he had studied surgery in every town
in America and Canada of one hundred
thousand population or more, and had
crossed the Atlantic thirty times.”
(The Doctors Mayo, Helen Clapesattle, p. 405)
33. Countries Dr. Will Mayo Visited
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
36. My Personal Preparation and Positioning
• Buying an Apple IIe in 1986 and a Mac SE/30 in 1989,
and 4th Dimension database software on clearance
• CompuServe and AOL, and telecommuting via fax (1994)
• Buying miniDV digital video camera
• Lines from Lee wordpress.com blog in 2006 (eventually
became Social Media University, Global (SMUG)
• Becoming a monthly Audible subscriber
38. Managing Media Mania w/Conjoined Twins
• Collect. Process. Review. Do.
• The Creative Catalyst of Inbox Zero
• The Two-Minute Rule
• “Is this actionable?”
• Do-Delegate-Defer-Delete
• What’s the next action?
42. A Series of Improbable Events
• Carlsen Twins Separation and Star Tribune relationship
• Coffee with Maura and May
• Following me for a day, including Tweetcamp
• CNN story on Henry Ford Hospital Twitter surgery
• A call from ABC News Medical Unit…
43.
44. Principle 5:
Think Analogically
• When promoting
initiatives, emphasize
similarity with the
familiar and continuity
with the past.
• Novelty is overrated and
can be a hindrance.
49. #MCSMN: A Catalyst for Health Care Social Media
• Guidelines
• Best Practices
• Platforms
• Training
• Consultation
50. The Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN) exists to
improve health globally by accelerating effective application of
social media tools throughout Mayo Clinic and spurring broader
and deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• Makes resources developed for Mayo Clinic staff available to
peers, and generates revenue to support mission.
53. 1.Extrapolation is the best starting point for prediction.
2.Improbable events will have outsized influence in your life.
3.Mindset Matters more than Skill Sets.
4.The Growth Mindset Creates Optionality
5.Think Analogically
6.Develop a “Barbell” Risk Profile
7.Pursue Personal Growth
Tweetable Truths on Skill Sets and Mindset
54. Go Forth and Grow!
Lee Aase (@LeeAase)
Mayo Clinic Social Media Network (#MCSMN)
socialmediacenter@mayo.edu