Examine why hospitals may want to consider a more comprehensive plan in using social media before hopping on Facebook. If you are already on Facebook examine the issues and re-strategize.
Facebook's business model relies on collecting and sharing users' personal information with advertisers to target ads. However, this invades users' privacy. Facebook's privacy policies and features have been weak, allowing user data to be shared without clear consent. While privacy is crucial to its users, Facebook's success depends on data-driven advertising. However, Facebook may be able to balance these competing priorities through opt-in advertising programs and giving users more transparency and control over how their data is used.
National Nursing News: Social Responsibility: Social Media Opportunities And ...waveims
Nurses are increasingly using social media both personally and professionally, but there are also risks to be aware of. While social media allows nurses to connect, share information, and advocate for their profession, they must be careful not to share patient experiences or personal health advice online due to privacy and legal issues. Employers are grappling with how to regulate social media use at work, and experts recommend having a clear policy and educating staff on appropriate usage. As social media continues to grow in importance, nurses need to actively participate online while maintaining professional standards.
The ethical dilemma presented by Facebook's case is how the company can gain revenue from user information through advertising without violating user privacy. Facebook's business model relies on collecting extensive user data to serve targeted ads, but this conflicts with users' privacy expectations. While Facebook allows some privacy controls, its policies are complex and users may not understand how their data is used. For Facebook to be truly privacy-protecting yet profitable, it would need to give users clear notice and choice over data use through simpler privacy settings and controls.
The document discusses hospitals' use of social media. It notes that while over 5,700 hospitals exist in the US, only 367 participate in social media. Some key facts presented include that over 300 million people use Facebook, yet only 190 hospitals have a Facebook page, and only 267 have a Twitter page. The document advocates that hospitals can benefit from social media to monitor reputation, introduce staff/services, and strengthen patient relationships.
This document contains the questions and responses from a case study meeting about Facebook. It lists the group members and then provides responses to 4 questions about Facebook's business model and privacy policies. For question 1, the group identifies Facebook's main ethical dilemma as how to gain revenue from user information without violating privacy. For question 2, they explain how Facebook's business model relies on collecting user data to target ads. Question 3 identifies weaknesses in Facebook's privacy policies and features. Question 4 discusses whether Facebook can have a successful business model without invading privacy and lists some measures they could take.
This document discusses Facebook's business model and privacy policies. It presents an ethical dilemma, as Facebook's mission of connecting people conflicts with its need to monetize user data through targeted advertising. Facebook's entire business model relies on collecting and sharing user information without properly communicating this to users. Early features like Beacon and News Feed invaded privacy in ways users did not expect. The document argues that Facebook will have difficulty maintaining a successful business model without access to user data, though it could improve privacy by better informing users about data collection and sharing policies.
The ethical dilemma presented by this case is that while Facebook claims its mission is to connect people, its actual business model relies on collecting and sharing users' personal information with advertisers in order to generate revenue. Facebook aggregates and shares users' data without proper user consent in order to sell highly targeted advertisements. Users were not initially aware of how much of their information was being shared and had little control over privacy settings. However, Facebook could have a successful business model without compromising privacy if it allowed users to opt into sharing personal information and gave users more transparency and control over their data and privacy settings.
May 2010 presentation on hospitals and social mediaEd Bennett
U.S. hospitals are increasingly using social media to engage with patients and the community. The presentation discusses how the University of Maryland Medical Center (UMMC) uses social platforms like YouTube, Facebook, Twitter, and blogs. UMMC saw rapid growth on these channels, with videos receiving thousands of daily views and the Facebook page gaining over 4,000 fans. Examples from other organizations demonstrated how social media can be used for education, outreach, service recovery and crisis communications. The presenter concludes that social media use will continue growing as patients expect health organizations to engage with them online.
Facebook's business model relies on collecting and sharing users' personal information with advertisers to target ads. However, this invades users' privacy. Facebook's privacy policies and features have been weak, allowing user data to be shared without clear consent. While privacy is crucial to its users, Facebook's success depends on data-driven advertising. However, Facebook may be able to balance these competing priorities through opt-in advertising programs and giving users more transparency and control over how their data is used.
National Nursing News: Social Responsibility: Social Media Opportunities And ...waveims
Nurses are increasingly using social media both personally and professionally, but there are also risks to be aware of. While social media allows nurses to connect, share information, and advocate for their profession, they must be careful not to share patient experiences or personal health advice online due to privacy and legal issues. Employers are grappling with how to regulate social media use at work, and experts recommend having a clear policy and educating staff on appropriate usage. As social media continues to grow in importance, nurses need to actively participate online while maintaining professional standards.
The ethical dilemma presented by Facebook's case is how the company can gain revenue from user information through advertising without violating user privacy. Facebook's business model relies on collecting extensive user data to serve targeted ads, but this conflicts with users' privacy expectations. While Facebook allows some privacy controls, its policies are complex and users may not understand how their data is used. For Facebook to be truly privacy-protecting yet profitable, it would need to give users clear notice and choice over data use through simpler privacy settings and controls.
The document discusses hospitals' use of social media. It notes that while over 5,700 hospitals exist in the US, only 367 participate in social media. Some key facts presented include that over 300 million people use Facebook, yet only 190 hospitals have a Facebook page, and only 267 have a Twitter page. The document advocates that hospitals can benefit from social media to monitor reputation, introduce staff/services, and strengthen patient relationships.
This document contains the questions and responses from a case study meeting about Facebook. It lists the group members and then provides responses to 4 questions about Facebook's business model and privacy policies. For question 1, the group identifies Facebook's main ethical dilemma as how to gain revenue from user information without violating privacy. For question 2, they explain how Facebook's business model relies on collecting user data to target ads. Question 3 identifies weaknesses in Facebook's privacy policies and features. Question 4 discusses whether Facebook can have a successful business model without invading privacy and lists some measures they could take.
This document discusses Facebook's business model and privacy policies. It presents an ethical dilemma, as Facebook's mission of connecting people conflicts with its need to monetize user data through targeted advertising. Facebook's entire business model relies on collecting and sharing user information without properly communicating this to users. Early features like Beacon and News Feed invaded privacy in ways users did not expect. The document argues that Facebook will have difficulty maintaining a successful business model without access to user data, though it could improve privacy by better informing users about data collection and sharing policies.
The ethical dilemma presented by this case is that while Facebook claims its mission is to connect people, its actual business model relies on collecting and sharing users' personal information with advertisers in order to generate revenue. Facebook aggregates and shares users' data without proper user consent in order to sell highly targeted advertisements. Users were not initially aware of how much of their information was being shared and had little control over privacy settings. However, Facebook could have a successful business model without compromising privacy if it allowed users to opt into sharing personal information and gave users more transparency and control over their data and privacy settings.
May 2010 presentation on hospitals and social mediaEd Bennett
U.S. hospitals are increasingly using social media to engage with patients and the community. The presentation discusses how the University of Maryland Medical Center (UMMC) uses social platforms like YouTube, Facebook, Twitter, and blogs. UMMC saw rapid growth on these channels, with videos receiving thousands of daily views and the Facebook page gaining over 4,000 fans. Examples from other organizations demonstrated how social media can be used for education, outreach, service recovery and crisis communications. The presenter concludes that social media use will continue growing as patients expect health organizations to engage with them online.
Social media and the Oncology Nurses CareerDee Chaudhary
How to utilize social media to reach colleagues, gain professional information and skill, and make oneself visible to future employers.
Presented at the Fall 2014 Red River Valley Oncology Nursing Society Symposium.
Facebook faces a dilemma between generating profits from user data and respecting user privacy. While Facebook pioneered social networking and gained over 300 million users by 2009 who voluntarily provide personal information, users are concerned about how their data is used and shared. Facebook has struggled to balance targeting ads using user data without violating privacy expectations, and has changed policies like requiring consent rather than opting out of sharing after facing legal issues and user backlash over services that shared too much information without permission.
Case 2.2 : Facebook It's About the MoneyAya Wan Idris
Facebook's entire business model relies on collecting user data to target highly personalized ads. However, Facebook has faced significant criticism for privacy issues like sharing user data without consent. While Facebook needs user data to customize ads, invading user privacy risks losing trust. Facebook could gain consent through transparency about data use and giving users control over shared information and ads. However, it remains unclear if Facebook can balance privacy and targeted ads to sustain long-term growth.
This article is the first in a four part series about how environmental health professionals can benefit from social media. It provides an overview of social media and focuses on Facebook as the most commonly used platform. The article defines social media as the "two-way web" that allows users to both find and share information on topics of interest. It then describes how to establish a Facebook profile and connect with others, share posts, like pages to follow organizations, and provides examples of relevant environmental health organizations on Facebook. The goal is to demonstrate how social media, and Facebook specifically, can be a useful tool for information sharing and communication.
Social Media in Hospital Organizations: Should you be on Facebook, etc.?Paul Furiga
Best practices and key issues in social media use in hospital organizations; presentation by Paul Furiga of WordWrite Communications to marketing and public relations leaders of member institutions of the Hospital Council of Western Pennsylvania.
The document discusses the social media program at the University of Maryland Medical Center (UMMC). It provides an overview of UMMC's social media presence and growth, including platforms like YouTube, Facebook, Twitter and blogs. It also shares metrics on UMMC's social media growth and compares it to other hospitals. Finally, it discusses the challenge of providing employee access to social media in healthcare organizations.
This document provides guidance for hospital leadership on developing and implementing an effective digital and social media strategy. It discusses establishing infrastructure such as allocating resources, developing clear policies, and creating an open network. It also covers engaging key audiences like employees and patients, addressing legal and privacy issues, and using various social media platforms and tools. The overall aim is to help hospitals leverage digital media to better manage patient experience and engagement.
1) The document discusses how hospitals are using social media platforms like YouTube, Facebook, Twitter, and blogs. It provides examples of how the University of Maryland Medical Center (UMMC) and other organizations are engaging patients and the community through these channels.
2) The UMMC uses social media for customer service, outreach, education, public relations, recruitment, and service recovery. It has accounts on YouTube, Facebook, Twitter, and a blog that provide content and allow for engagement.
3) While the return on investment is difficult to quantify, engaging patients and the community through social media can help with word of mouth, reputation, feedback, and being where potential patients are online. The document encourages other hospitals
Social networking services allow users to connect with others and share content online. They have become very popular, with 73% of online adults using at least one social networking site. While useful for socializing and business purposes, social networking sites also present some risks if personal information is misused or employees waste time online. Researchers have found that students can benefit educationally from social networking by improving technology skills, creativity, communication, and openness to diverse views.
Facebook was launched in 2004 and grew rapidly, reaching 1.1 billion users by 2013. The presentation addresses ethical issues around Facebook's business model and use of user data. Specifically, Facebook's success relies on aggregating and sharing user information for targeted advertising, yet this conflicts with users' privacy. The company's privacy policies and features have been weak, allowing user data to be compromised. While Facebook has a large network, its ability to respect user privacy while maintaining a profitable business model remains uncertain.
Patients Rising: How to Reach Empowered, Digital Health Consumerse-Patient Connections
Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
The document discusses the contradictory opinions around whether Facebook is useful for hospitals to communicate with patients or a waste of time. It examines the case of Children's Hospital of Philadelphia which successfully uses Facebook to provide patients with information, engage them through positive stories and photos, and encourage feedback, while respecting privacy. The hospital fosters a warm, trusting environment through its Facebook presence.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data use and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
This document discusses using Facebook for learning in K-12 classrooms and higher education. It provides examples of how teachers can create Facebook pages or profiles for classes to facilitate discussion, engage with course content, connect with other students and professionals, and build positive digital footprints. Risks of social media like privacy and inappropriate content are also addressed, along with tips for teachers on educating students on managing appropriate online profiles and interactions.
El documento presenta una lista de 16 colores estándar y explica que a partir del número 16, el programa genera colores únicos mediante la variación de las proporciones de los componentes rojo, verde y azul para crear nuevas combinaciones de color. También menciona que estos colores predefinidos se almacenan en un arreglo de índices de colores estándar llamado "colorarray".
Este documento proporciona instrucciones para representar gráficamente fórmulas algebraicas como parábolas e hipérbolas. Explica cómo identificar el vértice de una parábola y sus puntos de corte con los ejes, y cómo construir una tabla de valores. También describe cómo representar hipérbolas de proporcionalidad inversa dependiendo de si k es positivo o negativo, incluyendo la ubicación de las asíntotas. El objetivo es ofrecer una guía paso a paso para dibujar diferentes funciones gráficamente.
1) Profitbase is a software system aimed at optimizing real estate marketing, sales, and personalization through big data technologies.
2) It consists of three modules: Web-Showcase for online promotion, Sales Control to track client interactions and sales plans, and Stockpanel for a shared inventory and booking tool.
3) The system helps real estate developers generate more purchase requests, convert calls to contracts, and improve sales performance through integrated IT and digital strategies.
Clarach bay Holiday Village site facilitiesawelon03
Clarach Bay Holiday Parks offers seaside camping and caravan sites in Wales. Guests can choose from tent pitches, touring caravans, or static caravans located directly on Clarach Bay beach. The park features on-site amenities like a shop, cafe, and entertainment for families to enjoy their coastal vacation.
«Успешные Проекты» — рекламная группа, создающая продукт, а не процесс.
Это - примеры наших продуктов.
В нашем портфолио — сотни реализованных решений по всем направлениям рекламных, коммуникационных и имиджевых задач:
- создание рекламных стратегий и креативных концепций;
- медиапланирование и размещение рекламы в интернете, на ТВ, радио, наружной рекламы, в прессе и на транспорте;
- PR и копирайтинг;
- дизайн и продакшн;
- корпоративные подарки;
- сувениры и полиграфия;
- подготовка к участию в выставках.
С нашей помощью, успех гарантирован и вашим проектам.
Свяжитесь с нами!
8 (812) 458-56-03
www.uspeshno.com
www.facebook.com/uspeshnocom
наб. Обводного канала, 60, Санкт-Петербург, 192007
Social media and the Oncology Nurses CareerDee Chaudhary
How to utilize social media to reach colleagues, gain professional information and skill, and make oneself visible to future employers.
Presented at the Fall 2014 Red River Valley Oncology Nursing Society Symposium.
Facebook faces a dilemma between generating profits from user data and respecting user privacy. While Facebook pioneered social networking and gained over 300 million users by 2009 who voluntarily provide personal information, users are concerned about how their data is used and shared. Facebook has struggled to balance targeting ads using user data without violating privacy expectations, and has changed policies like requiring consent rather than opting out of sharing after facing legal issues and user backlash over services that shared too much information without permission.
Case 2.2 : Facebook It's About the MoneyAya Wan Idris
Facebook's entire business model relies on collecting user data to target highly personalized ads. However, Facebook has faced significant criticism for privacy issues like sharing user data without consent. While Facebook needs user data to customize ads, invading user privacy risks losing trust. Facebook could gain consent through transparency about data use and giving users control over shared information and ads. However, it remains unclear if Facebook can balance privacy and targeted ads to sustain long-term growth.
This article is the first in a four part series about how environmental health professionals can benefit from social media. It provides an overview of social media and focuses on Facebook as the most commonly used platform. The article defines social media as the "two-way web" that allows users to both find and share information on topics of interest. It then describes how to establish a Facebook profile and connect with others, share posts, like pages to follow organizations, and provides examples of relevant environmental health organizations on Facebook. The goal is to demonstrate how social media, and Facebook specifically, can be a useful tool for information sharing and communication.
Social Media in Hospital Organizations: Should you be on Facebook, etc.?Paul Furiga
Best practices and key issues in social media use in hospital organizations; presentation by Paul Furiga of WordWrite Communications to marketing and public relations leaders of member institutions of the Hospital Council of Western Pennsylvania.
The document discusses the social media program at the University of Maryland Medical Center (UMMC). It provides an overview of UMMC's social media presence and growth, including platforms like YouTube, Facebook, Twitter and blogs. It also shares metrics on UMMC's social media growth and compares it to other hospitals. Finally, it discusses the challenge of providing employee access to social media in healthcare organizations.
This document provides guidance for hospital leadership on developing and implementing an effective digital and social media strategy. It discusses establishing infrastructure such as allocating resources, developing clear policies, and creating an open network. It also covers engaging key audiences like employees and patients, addressing legal and privacy issues, and using various social media platforms and tools. The overall aim is to help hospitals leverage digital media to better manage patient experience and engagement.
1) The document discusses how hospitals are using social media platforms like YouTube, Facebook, Twitter, and blogs. It provides examples of how the University of Maryland Medical Center (UMMC) and other organizations are engaging patients and the community through these channels.
2) The UMMC uses social media for customer service, outreach, education, public relations, recruitment, and service recovery. It has accounts on YouTube, Facebook, Twitter, and a blog that provide content and allow for engagement.
3) While the return on investment is difficult to quantify, engaging patients and the community through social media can help with word of mouth, reputation, feedback, and being where potential patients are online. The document encourages other hospitals
Social networking services allow users to connect with others and share content online. They have become very popular, with 73% of online adults using at least one social networking site. While useful for socializing and business purposes, social networking sites also present some risks if personal information is misused or employees waste time online. Researchers have found that students can benefit educationally from social networking by improving technology skills, creativity, communication, and openness to diverse views.
Facebook was launched in 2004 and grew rapidly, reaching 1.1 billion users by 2013. The presentation addresses ethical issues around Facebook's business model and use of user data. Specifically, Facebook's success relies on aggregating and sharing user information for targeted advertising, yet this conflicts with users' privacy. The company's privacy policies and features have been weak, allowing user data to be compromised. While Facebook has a large network, its ability to respect user privacy while maintaining a profitable business model remains uncertain.
Patients Rising: How to Reach Empowered, Digital Health Consumerse-Patient Connections
Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
The document discusses the contradictory opinions around whether Facebook is useful for hospitals to communicate with patients or a waste of time. It examines the case of Children's Hospital of Philadelphia which successfully uses Facebook to provide patients with information, engage them through positive stories and photos, and encourage feedback, while respecting privacy. The hospital fosters a warm, trusting environment through its Facebook presence.
This document discusses Facebook's dilemma in balancing profits from advertising with user privacy. It describes Facebook's growth and business model, including advertising and third-party applications. However, programs like Beacon that shared user data without consent harmed privacy. While users willingly share information, Facebook's policies around data use and retention have faced criticism. Finding the right approach to monetization while respecting privacy will be important for Facebook's future success.
This document discusses using Facebook for learning in K-12 classrooms and higher education. It provides examples of how teachers can create Facebook pages or profiles for classes to facilitate discussion, engage with course content, connect with other students and professionals, and build positive digital footprints. Risks of social media like privacy and inappropriate content are also addressed, along with tips for teachers on educating students on managing appropriate online profiles and interactions.
El documento presenta una lista de 16 colores estándar y explica que a partir del número 16, el programa genera colores únicos mediante la variación de las proporciones de los componentes rojo, verde y azul para crear nuevas combinaciones de color. También menciona que estos colores predefinidos se almacenan en un arreglo de índices de colores estándar llamado "colorarray".
Este documento proporciona instrucciones para representar gráficamente fórmulas algebraicas como parábolas e hipérbolas. Explica cómo identificar el vértice de una parábola y sus puntos de corte con los ejes, y cómo construir una tabla de valores. También describe cómo representar hipérbolas de proporcionalidad inversa dependiendo de si k es positivo o negativo, incluyendo la ubicación de las asíntotas. El objetivo es ofrecer una guía paso a paso para dibujar diferentes funciones gráficamente.
1) Profitbase is a software system aimed at optimizing real estate marketing, sales, and personalization through big data technologies.
2) It consists of three modules: Web-Showcase for online promotion, Sales Control to track client interactions and sales plans, and Stockpanel for a shared inventory and booking tool.
3) The system helps real estate developers generate more purchase requests, convert calls to contracts, and improve sales performance through integrated IT and digital strategies.
Clarach bay Holiday Village site facilitiesawelon03
Clarach Bay Holiday Parks offers seaside camping and caravan sites in Wales. Guests can choose from tent pitches, touring caravans, or static caravans located directly on Clarach Bay beach. The park features on-site amenities like a shop, cafe, and entertainment for families to enjoy their coastal vacation.
«Успешные Проекты» — рекламная группа, создающая продукт, а не процесс.
Это - примеры наших продуктов.
В нашем портфолио — сотни реализованных решений по всем направлениям рекламных, коммуникационных и имиджевых задач:
- создание рекламных стратегий и креативных концепций;
- медиапланирование и размещение рекламы в интернете, на ТВ, радио, наружной рекламы, в прессе и на транспорте;
- PR и копирайтинг;
- дизайн и продакшн;
- корпоративные подарки;
- сувениры и полиграфия;
- подготовка к участию в выставках.
С нашей помощью, успех гарантирован и вашим проектам.
Свяжитесь с нами!
8 (812) 458-56-03
www.uspeshno.com
www.facebook.com/uspeshnocom
наб. Обводного канала, 60, Санкт-Петербург, 192007
Implants in oral and maxillo facial surgery /certified fixed orthodontic cou...Indian dental academy
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and offering a wide range of dental certified courses in different formats.
Indian dental academy provides dental crown & Bridge,rotary endodontics,fixed orthodontics,
Dental implants courses.for details pls visit www.indiandentalacademy.com ,or call
00919248678078
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, aerobic exercise was shown to improve scores on memory and thinking tests in sedentary older adults who exercised for 6 months.
This document contains an English lesson on forming the "-ing" suffix for verbs. It provides examples of regular verbs that simply add "-ing" as well as irregular verbs that have spelling changes. Students are then instructed to make "-ing" forms of 10 sample verbs. The lesson aims to teach students the rules and variations for creating the continuous verb form in English.
Este documento describe la evolución de IPython y Jupyter, desde sus inicios como un shell interactivo de Python hasta convertirse en una plataforma multi-lenguaje para computación interactiva y publicación de documentos. Se explica cómo el protocolo REPL genérico de Jupyter permite ejecutar código en múltiples lenguajes y cómo herramientas como JupyterHub, nbviewer y notebooks han impulsado su adopción en educación, investigación y comunicación científica.
Lipids are composed of carbon, hydrogen, and oxygen and include fats, oils, phospholipids, and steroids. They are not water soluble and are digested in the mouth, stomach, and small intestine by lingual, gastric, and pancreatic lipases. In the small intestine, bile salts emulsify lipids into small droplets for further digestion by pancreatic lipase into fatty acids, monoglycerides, and glycerol, which are then absorbed. Undigested fats in the stool is known as steatorrhea.
[db tech showcase Tokyo 2015] A27: RDBエンジニアの為のNOSQL, 今どうしてNOSQLなのか?datastaxjp
ここ20年、データベースと言えば、RDBを主に利用してきましたが、ビッグデータ、クラウド、IoTにおいて、データベースは大きく変化してきています。これから技術者は何を知らなくてはいけないのか、NOSQLは、何故今必要なのか? RDBの技術者の為に、Oracle, Netezza, IBM とRDBMS畑を歩んできて、昨年からNOSQLを始めた講師が、NOSQLとは何か?どのようなものがあるのか?どうやって、どこで利用するのか?を説明いたします。
Este documento describe la anatomía de la órbita ósea y los senos paranasales. La órbita está formada por 7 huesos y limitada superiormente por la fosa craneal anterior, medialmente por la cavidad nasal y los senos paranasales e inferiormente por el seno maxilar. Los senos paranasales incluyen los senos maxilares, frontales, celdas etmoidales y esfenoidales.
El documento presenta conceptos clave de la economía como los factores productivos (tierra, trabajo y capital), los agentes económicos (familias, empresas y sector público), y los flujos circulares de la renta entre estos agentes. Explica que la economía estudia cómo las sociedades resuelven los problemas básicos de qué, cómo y para quién producir los bienes, dado que los recursos son limitados mientras que las necesidades son ilimitadas.
Third parties are actively seeking out end-user information using FacebookDaniel Ilunga
Facebook poses serious privacy risks to users according to the document. It identifies three main factors that undermine user privacy: users disclose too much personal information, Facebook does not adequately protect user data, and third parties actively seek user information via Facebook. Specifically, the document finds flaws in Facebook's terms of service, security vulnerabilities that could lead to data breaches, lack of user control over their personal information, and disclosure of user data to advertisers without clear user consent. In conclusion, the document asserts that using social media inherently exposes users' privacy due to platforms' inability to fully protect data and lack of transparency around how personal information is used.
Facebook recently changed their privacy policy which caused a loss of trust from both users and marketers. The changes included simplifying privacy settings, restoring privacy controls over shared information, and allowing users to opt out of sharing information with third party applications and websites. These changes will impact what user information brands have access to and how users are exposed to brand pages. The document recommends brands be transparent about data sharing, emphasize the value of social plugins, and continue advertising on Facebook.
This document discusses the motivations that drive users to participate on social networking sites like Facebook. It analyzes Abraham Maslow's hierarchy of needs theory and how social media satisfies each level of needs. Physiological needs are met by connecting users who can share resources. Safety needs are met by helping users find jobs. Love and belonging needs are met by maintaining connections with friends and finding groups. Esteem needs are met through posts, games, and accomplishments that generate praise. Self-actualization needs are met by freely sharing views without prejudice. The document also discusses how companies can effectively advertise on Facebook by understanding user networks and targeting ads based on interests rather than keywords.
Mit anonymous dtpss_module 4_google health and microsoft health_vault launch (4)Enrique Mesones
Google Health and Microsoft HealthVault aimed to allow users to store and manage their personal health records online. However, both ventures ultimately failed due to a lack of adoption from several key groups. Users found the platforms cumbersome and not addressing basic needs. Health organizations were unwilling to share data due to legal and competitive concerns. Societally, issues of data privacy and lack of an established legal framework for health information sharing contributed to distrust in the platforms.
The document discusses using social media marketing as part of a multichannel marketing strategy for pharmaceutical companies. It outlines both the opportunities and challenges of using social media in the pharmaceutical space, providing examples of companies like Johnson & Johnson and Pfizer that have successfully leveraged social media. The document argues that while social media presents regulatory challenges, it also provides opportunities to engage customers and communities in meaningful two-way conversations if done properly.
The document discusses the growing use of social networks in the healthcare industry for sharing health information. It outlines four types of healthcare social networks: those founded by individuals to discuss specific diseases, those run by nonprofit organizations, those created by startup companies, and those started by established healthcare/pharmaceutical corporations. The challenges of corporate involvement are addressed, such as managing off-label promotion and adverse event reporting. Transparency, privacy, and not competing with existing networks are recommended.
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. Weaknesses in Facebook's privacy policies include allowing public sharing of user information without consent and maintaining user data even after deletion. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares data without permission have contributed to these weaknesses. Facebook may be able to have a successful business model without invading privacy if it improves transparency on data use and
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. The relationship between privacy and Facebook's business model is important because targeted ads are its main source of revenue. Weaknesses in Facebook's privacy policies include allowing public sharing of user information by default and difficulties deleting accounts and all user data. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares user data without consent have contributed to these
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. The relationship between privacy and Facebook's business model is important because targeted ads are its main source of revenue. Weaknesses in Facebook's privacy policies include allowing public sharing of user information by default and difficulties deleting accounts and all user data. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares user data without consent have contributed to these
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. The relationship between privacy and Facebook's business model is important because targeted ads are its main source of revenue. Weaknesses in Facebook's privacy policies include allowing public sharing of user information by default and difficulties deleting accounts and all user data. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares user data without consent have contributed to these
Facebook is a popular free social networking site that allows users to create profiles, share photos and videos, and connect with friends. It makes almost all of its revenue from advertising due to the large amount of user data it collects. However, Facebook's goal is to get users to share as much information as possible so it can better target ads, which raises privacy concerns. The relationship between privacy and Facebook's business model is important because targeted ads are its main source of revenue. Weaknesses in Facebook's privacy policies include allowing public sharing of user information by default and difficulties deleting accounts and all user data. Management failures to understand user privacy concerns, organizational issues restricting account deletion, and technology that shares user data without consent have contributed to these
Social Media Considerations In Pharmacovigilance Visiongain 20110317 (Sande...Sandeep Bhat
The document discusses considerations for using social media in pharmacovigilance. It defines social media and outlines key differences and similarities between social media and pharmacovigilance. Technology professionals view social media as a data deluge that requires semantic enablement and metadata management, while media professionals see areas of influence and influence channels. Gaining support requires shepherds, stewards, leaders, connectors, and controllers. The document also discusses people, processes, tools, accuracy, feedback to the public, news articles on the topic, and provides sample social media guidelines.
The document discusses Facebook's business model and the challenges it faces in balancing privacy concerns with becoming increasingly profitable through advertising. It describes how Facebook relies on gathering personal user information but risks violating customer privacy, and examines weaknesses in Facebook's privacy policies that have contributed to privacy issues.
Laboratory ReportsLaboratory reports are an overview of the ex.docxsmile790243
Laboratory Reports
Laboratory reports are an overview of the experiment written in a paragraph. They are similar in form to an abstract. The report should provide a brief introduction that includes the purpose of the experiment. The methods used in the experiment should include enough detail to understand what was done, but not as much detail as a methods section of a research paper. The results of the experiment should include the general outcome and include any error calculations. The discussion should give a brief summary of the experiment and include a brief discussion of the sources of error.
The report should be no longer than 1 page, single spaced, 12 point font (similar to an abstract).
Reports are due on the day of the next lab unless otherwise stated.
Introduction:
Hi everyone. My name is Hassan. I am going to talk about social media advantages and disadvantages. most of the people take the advantages and stay connected with their friends, and informed about every breaking news.
Statistic
This is recent statistic of number of people who use social media site.
The first and main advantage of the social media is connectivity. Regardless of the location you can connect with anyone to learn and share your thoughts or even special events in your life with everyone you know.
Information Spreads Incredibly Fast (stay informed)
Another advantage is you can stay informed about Breaking news and other important information. so You can easily update your information from the latest happenings around in the world because information can spread around really fast on social media sites.
Marketing: Anotheradvantage of Social media its quickly becoming one of the most important marketing strategy. It is one of the most cost-efficient marketing methods is being used nowadays. its dramatically improve company’s sales, customer service, and increase audience number.
Disadvantages
Communication
The use of the social media sites has led to poor communication.
Some people prefer to be in isolated places so they can participate in the social media sites. This lead to people do not have the time for physical communications which lead to poor communication skills.
Privacy and safety
Social media platforms also increase the risk of losing our privacy. Lots of information have been shared in social media sites. Like Birthday days of birth, their religious political views and their current place of work or study in public. this information might misused to cause damage to another person. For example, I know a friend who share his travel trip and tags the people with him in the trip and his account was public in Instagram. His house got stolen the following day. Also, there is huge amounts of data collected by social media sites stored in databases and may be hacked and leaked.
Health:
There is also another problem that is related to health when it comes to the use of the social media sites. Studies have found out that there are many peopl ...
1
7
Developing a Public Relations Plan
Developing a Public Relations Plan, Part 1
Jatnna D Jimenez Santana
Dr. Daniel C. Frost
BUS300-Public Relations
August 5, 2021
Developing a Public Relations Plan
Facebook mission and purpose
Facebook, Inc. is the world's most enormous web-based media tech combination by securing WhatsApp, Instagram, and Messenger. As of January 2021, Facebook has 2.8 billion dynamic clients (Facebook, 2021). The imaginative and vital organization, the executives, guaranteed Facebook's main goal and vision to adjust to an evolving world. The organization's primary goal is to offer individuals a stage to share and interface, making the world more interconnected. Facebook tries to impact individuals' lives and leave an effect on society.
The organization's vision states, 'Individuals use Facebook to remain associated with loved ones, to find what's happening on the planet, and to share and communicate what makes a difference to them (Facebook, 2021). The focal guiding principle appropriate to Facebook's tasks centers around sway, receptiveness, moving quickly, and building social qualities. Facebook is fundamental in bringing issues to light and teaching individuals social, political, and monetary matters. In 2016, Facebook was associated with an information protection outrage that prompted doubt among the general population and harmed the organization's standing.
Facebook information security outrage
In the 2016 US official political decision, Cambridge Analytica, a British counseling firm, utilized individual information gathered across Facebook stages for political notice without express permission. Facebook holds information from around 33% of the worldwide populace since it has numerous dynamic clients. Individual data from more than 87 million individuals were utilized to immensely impact the official political decision results (Patterson, 2020). The firm was the necessary specialist for Donald Trump's mission, and his triumph in the decisions is connected to the information security embarrassment. Cambridge Analytica had simple admittance to individual information because of organizations' comprehensive agreements and indulgent laws against information reaping. Engineers from the firm planned an application with a character test that examiners used to gather essential data that empowered Cambridge Analytica to fabricate psychographic profiles.
Online media clients were needed to connect the application to their Facebook records to participate in the character test. The linkage between the application and the Facebook account gave the firm limitless admittance to the client's very own data, including the person's Facebook companions. The organization was uncovered in 2018 by Wylie, an information researcher who had left the firm before the embarrassment. He discovered that Cambridge Analytica had collected a great deal of information, and Facebook didn't forestall information gathering (Patterson, 2 ...
Social Media Guidelines and Safeguards for the Phamaceutical Industry: What Y...Stacy Lukasavitz Steele
This is a POV I wrote in June 2010 advising pharmaceutical companies on what they should do in the social media space until the FDA issues its official guidelines. It will soon be updated.
This document discusses developing an effective social media policy for health care organizations to prevent HIPAA violations. It begins by providing an example where a hospital employee shared a professional athlete's protected health information on social media. This demonstrated how easily PHI can be disclosed to many people. The document then discusses common employee misconceptions about what constitutes a HIPAA breach on social media, such as thinking privacy settings prevent violations or that posting without patient names is allowed. It stresses the importance of educating employees that any identifiable patient information and content posted publicly can breach privacy. Finally, it offers tips for creating a smart social media policy, including determining objectives, collaborative drafting, effective training, and enforcement.
Big Data, Transparency & Social Media NetworksSylvia Ogweng
This document examines transparency issues in the data usage policies of large social media networks like Facebook, Twitter, and LinkedIn. It finds that while the policies appear clear, most users do not actually read or understand them. The networks also frequently change how they use and share data without updating policies. This became a major issue after Facebook conducted an emotion manipulation experiment on users without their consent. The document argues that social networks need to improve transparency by making policies more visible, explaining how data is used simply, and giving users more control over their personal information.
CMI Compas One Click Rule POV June 2015Cory LeBihan
The document discusses a proposed bill called the "One Click Rule" that would allow pharmaceutical companies more freedom to use social media for marketing. It would allow inclusion of important safety information (ISI) through a link rather than requiring it to be displayed in full within social media posts. This would address current FDA regulations that make it difficult for pharma brands to mention medical conditions and drugs in short social media posts due to ISI length. The bill could significantly expand pharma's ability to promote drugs on large social networks if passed and the FDA revises guidelines accordingly. Analysts believe it would give brands more flexibility to engage online audiences about medical products and conditions.
Potential of One Click Rule to Change Pharma Marketing: How a Bill in Congres...CMI_Compas
The document discusses a proposed bill called the "One Click Rule" that would allow pharmaceutical companies more freedom to use social media for marketing. It would allow inclusion of important safety information (ISI) through a link rather than requiring it to be displayed in full within social media posts. This would address current FDA regulations that make it difficult for pharma brands to mention medical conditions and drugs in short social media posts due to ISI length. The bill could significantly expand pharma's ability to promote drugs on large social networks if passed and the FDA revises guidelines accordingly. Analysts believe it would give brands more flexibility to engage online audiences about medical products and conditions.
Similar to To Facebook or Not To Facebook: The Question for Hospitals Today (20)
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
Mercurius is named after the roman god mercurius, the god of trade and science. The planet mercurius is named after the same god. Mercurius is sometimes called hydrargyrum, means ‘watery silver’. Its shine and colour are very similar to silver, but mercury is a fluid at room temperatures. The name quick silver is a translation of hydrargyrum, where the word quick describes its tendency to scatter away in all directions.
The droplets have a tendency to conglomerate to one big mass, but on being shaken they fall apart into countless little droplets again. It is used to ignite explosives, like mercury fulminate, the explosive character is one of its general themes.
The skin is the largest organ and its health plays a vital role among the other sense organs. The skin concerns like acne breakout, psoriasis, or anything similar along the lines, finding a qualified and experienced dermatologist becomes paramount.
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
10 Benefits an EPCR Software should Bring to EMS Organizations Traumasoft LLC
The benefits of an ePCR solution should extend to the whole EMS organization, not just certain groups of people or certain departments. It should provide more than just a form for entering and a database for storing information. It should also include a workflow of how information is communicated, used and stored across the entire organization.
Travel vaccination in Manchester offers comprehensive immunization services for individuals planning international trips. Expert healthcare providers administer vaccines tailored to your destination, ensuring you stay protected against various diseases. Conveniently located clinics and flexible appointment options make it easy to get the necessary shots before your journey. Stay healthy and travel with confidence by getting vaccinated in Manchester. Visit us: www.nxhealthcare.co.uk
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
2. Introduction
________________________________________________________
Social Media holds so many rich promises today for business. Tapping into the
millions of potential customers on Facebook or tweeting to followers on Twitter, to
connecting with customers 24/7 seems like such a slam dunk for an organization. Yet
the decision is not so clear cut today for healthcare organizations. Avoiding the risk
of violating HIPAA1, many healthcare organizations have taken a wait and see
approach. Turning to these turnkey social media solutions can be risky for your
users. This paper will examine the significant changes to Facebook and other social
media and their effect on your users’ experience. Issues that are specific to a patient
or other health care user will be considered. Examine why choosing only this
approach to connecting with your online patients could in the long run be less
effective and offer your patient’s a less secure environment. We will explore how
best to use these social media tools, matching functionality with security of the
system environment, eventually weaving them into a more coordinated and effective
social media strategy.
User Privacy
________________________________________________________
With Facebook announcing significant changes to user privacy as they were
happening, hospitals had little time to even warn their users to protect their PHI
(confidential, personal, identifiable health information per HIPAA). Users are required
to go through a complicated and confusing opt-out process to keep private
information from being shared with 3rd party websites. Facebook also introduced a
new “Instant Personalization Pilot Program” that defaulted users to allow select
Facebook business partners to access personal information of users, aggregate the
information, and use and share this information.
As privacy policies and procedures are not controlled by the healthcare organizations
on Facebook, there is little the hospital can do to stop this from happening. It is
under the whim and control of management of these social media companies. These
actions may seem harmless to the CEO’s of these companies but revealing a
personal health issue to one’s employer, family member, etc. without patient
authorization can change the lives of some patients in devastating ways. And it
could be in violation of HIPAA.
Hospitals and physician offices typically follow strict policy and procedure when it
comes to patient privacy. HIPAA regulation established appropriate safeguards that
health care providers and others must adhere to protect the patient privacy of health
information.
1
Health Insurance Portability and Accountability Act (HIPAA) of 1996, HIPAA was enacted in part to
maintain the privacy of patients' medical and personal information by creating national standards to
protect individuals' medical records and other protected health information (PHI).
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
2
3. The general rule is to release the minimum amount of information to as few persons
as reasonably needed for the purpose of the disclosure. Facebook’s actions were at
the other end of the spectrum in protecting its users’ private information.
In the past Facebook has reset users' privacy settings. Users found information
published to their Facebook “wall” and thus visible to anyone not just friends when
they thought they had previously indicated in their settings not to have this
information published publicly. Defenders of these actions profess that Facebook is
not responsible for user privacy but the users themselves. They say users should
know anything posted on Facebook can and will become public so users should not
post anything that they don’t want the public to see. If this is true, then healthcare
organizations must consider using Facebook in limited ways so that a follower of
their page doesn’t expose private information.
The recent actions of Facebook redefined privacy settings for users requiring that
they opt out of exposing their personal information to the public. The greatest
concern was that they made it so complex to opt out – requiring the clearing of
numerous checked options scattered in various privacy settings. This complexity
would be a challenge for the senior users.
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
3
4. Facebook had reset their private instant personalization defaulting them to opt-in
status. Users, potentially your patients, must go into their settings and turn off these
settings. Unaware users will find that their profile information such as interests, work
and school experience has been made public to certain services. The enticement to
the user is that they will gain a more “customized experience” on Facebook.
If a patient had listed an interest in diabetes research the assumption could be made
that they or family members have diabetes. The user may begin to receive
information from Facebook businesses related to diabetes. Without their permission,
others are reading the sometimes personal and private information that the user
thought was protected by Facebook privacy policy. To prevent this exposure, users
must clear individual setting to opt out.
At the moment, only three sites have this extra ability, which Facebook calls “instant
personalization” — they are Docs.com (an online document-hosting and editing site
from Microsoft), the music site Pandora and the review site Yelp. These changes,
making it difficult for the user to protect their privacy, have not gone unnoticed.
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
4
5. Facebook and Twitter Get Headlines
________________________________________________________
According to the ACLU online newsletter ~
“Earlier this week, following up on its recent policy changes, Facebook announced its
plans to create more dynamic profiles using "Connections." What exactly counts as a
connection wasn't clearly defined but seems to include things like friends lists, likes
and interests, events, groups, and activities.
More importantly, it's also unclear whether users will have real control over how
their connections are shared. Both Facebook's Monday announcement and its recent
policy changes have suggested that users cannot prevent applications (also know as
"apps"), pages, and other third parties from accessing these connections. They may
be able to "hide" them from other Facebook users but not from the government,
advertisers, or anyone else with the ability and incentive to create apps or pages.
However, new documents for app developers point to the Extended Permissions page
which requires apps and pages to explicitly ask for user permission before accessing
various "connections"—including interests, events, groups, and location.
If Facebook believes that you "should have control over what you share," it should
resolve this by giving users real control over whether their connections can be
accessed by apps and pages. Doing so still won't resolve other issues, like the "app
gap" that allows your friends' applications to view your personal information without
your knowledge or consent, but it would be a step in the right direction.”~ ACLU
April 2, 2010
Recently Twitter revealed a bug – one that allows users to make anyone “follow
them.” This could lead to your hospital following causes that it does not support or
businesses and consultants it does not do business with:
“Twitter has provided the following update to its status blog: “We identified and
resolved a bug that permitted a user to “force” other users to follow them. We’re
now working to rollback all abuse of the bug that took place.”
~ “Twitter Bug Lets You Control Who Follows You,” by Adam Ostrow
http://mashable.com/2010/05/10/twitter-follow-bug/
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
5
6. Facebook Gains the Attention of Congress- Would
You Want This Kind of Attention?
________________________________________________________
According to the April 25th New York Cyper Safety Examiner
http://www.examiner.com/x-39476-NY-Cyber-Safety-Examiner~y2010m4d25-NY-
Senator-Charles-Schumer-challenges-safety-of-Facebook-MySpace-and-Twitter
“New York Senator Charles Schumer pressed the Federal Trade Commission (FTC) to
provide guidelines for social networking sites like Facebook, MySpace and Twitter, on
the dissemination of private information submitted by online users. Schumer wants
the Federal Trade Commission to provide guidelines for sites like Facebook and
Twitter on how a user's private information can be used.
WABC TV (New York) reports that Schumer warns that these changes by Facebook
change the relationship between the user and the social networking site. Before now,
users had the choice to determine what information of theirs was shared and what
was kept private. These new policy changes alter that relationship, and Schumer
says there is little guidance on what social networking sites can and cannot do or
what disclosures are necessary to consumers.
Schumer says the new common interest pages are a great source of marketing data
that could be used for spam and potentially scammers.
He also expressed his concern to the FTC about the collection and sharing of data on
these social networking sites and the disclosure process by which users are notified
that their private information is being shared. He added that there are no guidelines
for user privacy on social networking sites like Facebook, Myspace and Twitter and
that ever-changing privacy policies adopted by networks are confusing.
Schumer asked chairman of the FTC to examine the privacy disclosures of social
networking sites to ensure they are not misleading or fail to fully disclose the extent
to which they share information. He also urged the FTC to provide guidelines for use
of private information and prohibit access without user permission.”
Privacy loopholes even catch Facebook founder offguard:
Ka-Ping Yee, a Google software engineer quickly uncovered what appeared to be a
privacy loophole in Facebook’s new strategy of connecting the Web. It seemed that
others who were not accepted as a “friend” could view public events that the
Facebook user had planned to attend despite the user adjusting their privacy
settings. He demonstrated the loophole on his blog by showing a list of Facebook
founder Mark Zuckerberg's planned events. Events can contain revealing information
such as home addresses, names of friends, political or religious activities and the
like, Yee pointed out.
Imagine, board members of your hospital having their event plans exposed to attend
prolife or pro-choice events?
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
6
7. If under HIPAA law healthcare organizations and providers have an obligation to
protect their patients health information, imagine the responsibility of keeping up
with the ongoing changes that these various social media companies make affecting
the privacy of users. Your organization would have to assess if the changes
compromised PHI and have to educate your users as to the appropriate use of this
new tool or changes in order to protect their PHI.
Facebook has reacted to the public protests and tried to make it simpler to opt-out
but note the last comment on this page: “your friends may still share public
Facebook information about you to personalize their experience on these partner
sites unless you BLOCK the application.”
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
7
8. To Like or Not To Like
________________________________________________________
Today’s Facebook is forcing people to decide whether they like a page before they
even go onto the page. By liking a page, the page owner gains access to your
personal information as well as your friends personal information. Due to privacy
changes many users do not realize this has happened and have not changed their
privacy settings.
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
8
9. The consequence to Facebook users who choose not to “Like pages” that Facebook
suggests is that Facebook then disables your education and work info. This may be
exactly the right thing to happen as the message from Facebook is if you don’t want
the public to access these details about your personal life then don’t post them on
our site.
Other issues that point to users rejecting and protesting the recent Facebook pages:
• Today Facebook Chat is down for maintenance following a report that
exposed a Facebook security bug. 5/5/10
• To access my profile Facebook is “demanding” that I “Like” pages that
Facebook has decided I should like, notice there is no opt out Link All
to My Profile or Choose Individually.
• The consequence to Facebook users who choose not to like pages that
Facebook suggests is that Facebook then disables your education and
work info.
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
9
10. Will the Real Face Page Please Standup?
________________________________________________________
Given the recent concerns raised about Facebook and its disregard for protecting its
users’ privacy, hospitals that are entering into this social media sphere to connect
with patients need to be concerned.
It appears that some hospitals are proceeding cautiously. Signing up to reserve their
names on Facebook but not activating full on. This makes the search for these
hospitals for the users confusing and difficult.
Like button
with only 3
people who
“like” the
page
No photo
of
hospital
or limited
info such
as no
address
contact or
mission
statement
No
posting
on wall
by Maine ______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
Med Ctr. www.myhealthcommunity.net 603-553-2997
10
11. Search problems exist. Official Newton-Wellesley Hospital page has a hyphen in
Facebook search name but a consumer would not know this. Hospitals try to resolve
this by creating pages to redirect consumers. This only adds to the confusion.
See example from Newton-Wellesley page:
No photo
of hospital
or limited
info such as
no address
contact or
mission
Newton
Wellesley
is posting
to wall.
Like
button
with only
3 “likers”
Official
Newton-
Wellesley
Hospital
Page
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
11
12. Another example of difficulty for a Facebook user browsing Facebook to find a
particular hospital is with Brigham & Women’s Hospital Page titled Brigham and
Women’s Hospital News. Appropriate page for Brigham & Women’s Hospital does
NOT come up as first choice in search:
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
12
13. The Facts About Facebook that Keep Us Coming
Back?
________________________________________________________
With this examination of the different social media tools, it is clear health care
organizations who are interested in protecting their users from inadvertently
revealing too much of their personal and protected health information may choose
not to interact too openly with their community on these public-facing sites. Some
may leave Facebook and Twitter. But for many healthcare organizations being in the
conversation with the Facebook audience is too tempting. Given the current statistics
shared by Facebook on their users and their activities is convincing to most hospital
marketing executives that it is a rich venue to reach potential customers:
People on Facebook
* More than 400 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 500 billion minutes per month on Facebook
Activity on Facebook
* There are over 160 million objects that people interact with (pages, groups and
events)
* Average user is connected to 60 pages, groups and events
* Average user creates 70 pieces of content each month
* More than 25 billion pieces of content (web links, news stories, blog posts,
notes,
photo albums, etc.) shared each month
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
13
14. Pushing out information to capture the attention of this wide marketplace of
consumers is a great role Facebook can play in your hospital marketing approach.
Posting comments on your wall about services, events or a healthcare topic can pull
customers in from their fan base and educate page visitors. Short educational videos
or announcements about events can be posted on the wall. Comments and “Like or
Dislike” provides immediate feedback. Recommend to your followers to discuss
personal stories about their care through your website or patient online community.
o Buzz can be created if enough users jump in and comment or share a link to
the wall posting. This viral marketing is what Facebook can help to generate.
Post links to your website to share.
o Grow your fan base and encourage user participation.
o Push out information to pull customers in from your fan base. Then redirect
back to the hospital website, effectively harnessing the power of the large
Facebook community but contain more private conversations for your
patients where your policies are in place.
o Participation on Facebook in a strategic way offers healthcare marketers
insights on what the Facebook crowd is saying about their organizations.
Hospitals can respond and participate in general terms in these
conversations.
______________________________________________________________________________________
MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
14
15. Concerns Remaining
________________________________________________________
Facebook’s limited search capabilities would not lend itself to your customers finding
their own health needs. The search functionality on Facebook is lacking as users
cannot search for a specific disease state, hospital service or health condition and get
results that accumulate all posted information, video and images related to that
topic.
Specific health knowledge relating to their age, sex, and other medical conditions
would not be found on Facebook. It is not where a hospital would want to respond to
specific patient questions and interact in an intimate way. Nor is it easy to respect
patient privacy and direct the user to services and programs for specific diseases or
health conditions. These conversations call for a more private, protected
environment.
Demographic specific data collected on users may be questionable as to how
Facebook obtained this information. Information, if not voluntarily given, would be a
risk for hospital’s to use in marketing. Target marketing to specific populations would
be difficult unless a hospital created separate Facebook pages for those populations.
The current threat that Facebook or associated businesses could collect and share
data on these social networking sites and the disclosure process by which users are
notified that their private information is being shared is enough to keep hospitals at
bay until this is fully understood.
The recent events played out under the control of Facebook and maybe inadvertently
through bugs on Twitter demonstrate that these platforms do not currently provide a
safe and secure environment for patients and family members. But for many the
enticement of being in the conversation with millions of users poses too great an
opportunity to ignore. So what should be a hospital’s next steps once on Facebook?
Next Steps Beyond Facebook and Twitter in the
Social Media Continuum
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#1 Use Facebook as a place to find your audience and direct them to the appropriate
platform for communication. Take the opportunity during all Facebook wall
conversations and postings to redirect the patient to your website and preferably a
more private online patient community. Feature short teaser videos of events at your
hospital or on specific health concerns relating to services your hospital wants to
market.
#2 Invite patients to private groups and forums that are disease specific or health
condition focused. Facebook would not be the place to openly engage with your
patients. Instead, offering up a patient community with the ability to create an online
“home” with privacy controls and security to get trusted expert advice, support on
coping with a disease, tips for care at home and lifestyle changes is a responsible
approach for healthcare organizations to take.
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MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
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16. #3 Educate your users when privacy policies change on social media sites that you
use to engage with them. As a hospital forges into the social media world, it is
important first that they do so with the commitment to help their users protect their
PHI and other personal information while using these sites. If a hospital chooses to
be in the conversation, market and invite patients into this online social sphere then
they need to commit to keeping the users educated on how each user can protect
their PHI and personal information.
#4 Develop a well thought out Strategic Social Media Plan. Creating a philosophy
centered on the goals, objectives and values that your organization brings to the
social media space can be used as a springboard to measure performance, evaluate
emerging tools effectiveness, and reposition tactics to communicate best to your
customers. Weaving various communication channels into a more strategic approach
to your patient conversation will produce a more open, flexible and safe interaction.
Over time this will lead to a trusted and loyal community base for your healthcare
organization.
With a responsive strategic plan and infrastructure in place to support effective use
of these social media tools, hospitals can optimize their social media investment and
assure safe use by their patient community. To learn more about social media
strategy and online patient communities, read our paper, “The Online Empowered
Patient Has Come of Age; Is Your Hospital Part of the Conversation?”
Given the recent concerns raised about Facebook, hospitals entering into this social
media sphere to connect with patients need to be concerned. With Facebook
announcing these changes as they were happening, hospitals had little time to even
warn their users to protect their PHI (confidential, personal, identifiable health
information per HIPAA). With these concerns about privacy and security of personal
information that have recently surfaced, shouldn’t you reconsider your social media
strategy? Do you want a trusted partner that protects your patients PHI by providing
a private, secure environment for conversation and support of your patients?
We, at MyHealthCommunity, are able to provide such an environment.
Visit us at www.myhealthcommunity.net.
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MyHealthCommunity Social Network, Inc. 135 Market St., Portsmouth, NH 03801
www.myhealthcommunity.net 603-553-2997
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