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Coordinating Your Social Media Platforms for Maximum Effectiveness Lee Aase Manager, Syndication and Social Media Mayo Clinic October 13, 2009
About Lee Aase (@LeeAase) B.S. Political Science 14 years in politics and government at local, state, national levels Mayo Clinic since April 2000 Media relations consultant Manager since 2004 Media Relations/Research Comm Syndication and Social Media
Mayo Clinic’s Origin http://tinyurl.com/32xbjx
Sources of Information Influencing Preference for Mayo Clinic
Mayo Clinic Medical Edge News Media Syndications News Media Syndications
First Foray in New Media Existing  Medical Edge  radio mp3s Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug.
Step 2: More, Longer Podcasts
 
 
 
 
Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
Key Tool: Flip Video Camera* Affordable for all campuses (and you) Recording interviews (with tripod) improves existing processes Authenticity without writer’s cramp Provides potential blog resources Audio of full interview Video excerpts Limited group of video editors to ease adoption, ensure quality
Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80
podcasts.mayoclinic.org
newsblog.mayoclinic.org
Sharing Mayo Clinic Sharing Mayo Clinic Gathering global Mayo community Patients telling their stories Employee bloggers recruited from throughout organization Video profiles of patients/staff Hub to integrate Mayo social media Interactive companion to print edition sharing.mayoclinic.org
sharing.mayoclinic.org
Where  Sharing Mayo Clinic  Fits News Blog - Breaking research news; “Hard” news - Like  U.S News ,  Time Podcast Blog - Evergreen “news you can use” - Like  Prevention Sharing Mayo Clinic  - Features; behind the scenes at Mayo Clinic, and stories from patients in their own words - Like  People
Other Blogs... Health Policy Center Blog Physician Update Blog - For referring MDs but not limited to them Diversity in Education Blog Advancing the Science - Medical science blog - our medical version of  Scientific American
Yearly Cost for a  Customized Blog Customized Blog $75.00
Tying Platforms Together Sharing Mayo Clinic  blog posts automatically Post to Facebook “fan” page Are “Tweeted” by @mayoclinic @MayoClinic tweets in  Sharing Mayo Clinic  sidebar
Sharing Mayo Clinic  post
...Tweeted and posted to Facebook
Enabling user sharing...
Tweets in Blog Sidebar
Connecting with MayoClinic.org
 
Opportunities for Improvement RSS feed from blogs into “static” site Social media icons on home page Enable better sharing
 
Visit Mayo Clinic Social Media Sites Follow, subscribe or “Fan” http://twitter.com/mayoclinic http://www.youtube.com/user/mayoclinic http://sharing.mayoclinic.org / http://www.facebook.com/pages/Mayo-Clinic/7673082516 Consider sharing  your  Mayo Clinic story
Become a SMUGgle http://social-media-university-global.org / Free step-by-step training in social media for mid-career professionals
 

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Editor's Notes

  1. 1863 William Worrall Mayo arrives in Rochester 1883 Tornado leads to building of St. Marys Hospital 1892 Mayo brothers (Will and Charlie) invite others to join family practice • 1905 Frozen section for surgical diagnosis • 1907 Unified medical record • 1919 Mayo brothers place assets in Foundation • 1939 Mayo brothers die • 1950 Nobel prize for cortisone • 1955 Mayo team pioneers heart surgery with perfected bypass machine