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Mayo Clinic’s Social Media Opportunities for Transplant

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Makala Arce
Makala Arce
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Mayo Clinic’s Social Media Opportunities for Transplant ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object]
Mayo Clinic Enterprise-wide Accounts
Mayo Clinic Medical Edge Syndicated News Media Resources
First Foray in “New” Media ,[object Object],[object Object]
Facebook
Twitter
America has voted, and the new television is…
YouTube
Newsblog
Sources of Information Influencing Preference for Mayo Clinic
Sharing Mayo Clinic
Social Media Health Network ,[object Object],[object Object],[object Object],[object Object]
http://network.socialmedia.mayoclinic.org/
Patient Community Site (connect.mayoclinic.org)
Case Study #1
 
 
Case Study #2
 
 
Case Study #3
Shrinking the 17-year lag between scientific discovery and widespread adoption in medical practice…
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
 
 
 
 
 
 
 
 
 
Opportunities for Transplant
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mayo Clinic Center for Social Media ,[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object]

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