This document summarizes a presentation about Twitter given by Lee Aase from Social Media University Global. The presentation covers the origins of Twitter, both positive and negative aspects of using Twitter, how to create an account and use basic features, Twitter lingo, and resources for further learning. It discusses marketing benefits but also risks like mistaken tweets. Overall, it promotes Twitter as a way to connect with others and find information while advising users to pause before posting.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Rush University Medical Center: Optimizing health and wellness content for so...SocialMedia.org Health
In his SocialMedia.org Health case study presentation, Rush University Medical Center's Web Managing Editor and Social Media Manager, Thurston Hatcher, talks about how Rush is creating more shareable and social media-friendly health and wellness content to promote on their social channels.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
In his SocialMedia.org Health case study presentation, Director of Mayo Clinic’s Social Media Network, Lee Aase, explains how they built the strongest brand in healthcare using networked communications and revolutionary care.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Rush University Medical Center: Optimizing health and wellness content for so...SocialMedia.org Health
In his SocialMedia.org Health case study presentation, Rush University Medical Center's Web Managing Editor and Social Media Manager, Thurston Hatcher, talks about how Rush is creating more shareable and social media-friendly health and wellness content to promote on their social channels.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
In his SocialMedia.org Health case study presentation, Director of Mayo Clinic’s Social Media Network, Lee Aase, explains how they built the strongest brand in healthcare using networked communications and revolutionary care.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen Jaclyn Mullen
As marketers, particularly social media marketers who operate our own agencies, the most common questions that we get asked by our clients regarding Twitter go a little something like this:
Is Twitter effective?
How can I measure my Twitter success?
Am I "tweeting" correctly?
Who should I be tweeting to?
While we're on the topic of "should"-- should I schedule my tweets or do I actually have to send them out myself?
How do I hire someone to help me with Twitter?
Do I tweet 2-3 times per day, 5-6, ten? What's the proper amount?
To answer those questions, Nisha Maxwell of Ideations and I taught a workshop on May 20th, 2014 at the Microsoft Store in Los Angeles, CA.
The presentation shared here is the very information we shared and presented to our attendees.
Learn more about Ideations: https://www.ideations.biz
Learn more about Jaclyn Mullen: https://www.Facebook.com/jaclynmullenmedia
Twitter Fundraising Holy Grail Or Fail WhaleJohn Haydon
Presentation I gave at Network For Good's 911 call on 4-28-09. Loads of fun - 2,200+ folks on the Teleconference:
http://www.fundraising123.org/article/twitter-fundraising-holy-grail-or-fail-whale
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
Similar to Twitter: Social Media's Gateway Drug (20)
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
4. Agenda
•
•
•
•
•
•
•
The Origins of Twitter
The Bad and The Ugly
The Good
Creating Your Account
Practical ways to use Twitter
Twitter Lingo
Twitter Chats
32. Rep. Weiner and the Speed of Twitter
•
•
•
•
“Problematic” tweet - May 27, 2011
June 1 - claimed account had been hacked
June 6 - Press conference apologizing
June 16 - Announced resignation
33.
34.
35. What’s the Real Risk of the Bad and the Ugly?
•
•
•
•
•
400 million tweets are sent every day
Twitter has 500 million users
In this section we have discussed 19 bad examples
Assuming there are 1000x as many actual bad cases
99.996% have a good experience
36. Categories of the Bad and Ugly
•
Mistakenly tweeting
from wrong account
•
Lack of awareness of
news developments
•
Public tweet when D
was intended
•
Real hacking (e.g.
Burger King)
•
•
Backfiring campaigns
•
•
Stupid statements
•
Hashtag spamming
Joking about serious
matters or tragedy
Adding deception to
one of the above
48. IRL Meetings
Me: Are you based in Baltimore?
Me: I’m going to be there Tuesday for this conference. (asae.center.or/
hcc) on a panel RU available late pm?
Me: I’m flying out Tues at 6:45 p.m. Any avail in the later
afternoon? I think my panel is done about 2:30
49. Journalist Interactions
Me: Not sure when I’m next in TC...will check when I get back home later tonight
Me: As per my call, I have a good social media day that would connect with another interesting
story. Call 507-xxx-xxxx or my cell 507-xxx-xxxx
52. Categories of the Good
•
•
Listening
•
Qualitative research on
a quantitative scale
Adding engagement to
other communications
•
•
Establishing thought
leadership
Creating marketing
channels
Building relationships
•
Connecting with others
who have shared
interests
•
•
Serendipity
94. Twitter vs. Facebook
• Facebook is primarily for strengthening
existing connections (or reconnecting) with
your friends.
• Twitter enables you to connect with people
who have common interests. For the friends
you don’t know yet
• Protecting tweets is possible but
counterproductive in most cases
95. Twitter vs. Blogs
•
•
•
Twitter is a micro-blogging platform.
Limited length reduces writer’s/artist’s block
Blogs provide opportunity for more thoughtful
reflection and development
•
•
Tweeting = great way to take notes on a live event
AND spread word about it
•
Blog = platform for review/synthesis
Twitter = great for spreading word about posts
96. 5 Reasons Twitter is better than email
•
•
•
•
“Brevity is the soul of wit” - and of Twitter
•
Blocking or unfollowing punishes abuses
No expectation to read and respond to everything
Conversations open and discoverable
Direct messages can reach recipients with priority and
privacy
97. What can you say in 140 characters?
•
Have u seen how ppl txt? U can pack lots in via
abbrev
•
URL shorteners let you link to Web sites with
more information
•
URL shortening now built into Twitter site
98. URL Shortening Example
•
This: http://socialmedia.mayoclinic.org/
2011/06/27/tweetcamp-vi-on-wednesday/
becomes
•
This: http://bit.ly/moyByI - or a slightly longer
but customized version
•
http://mayocl.in/TweetcampVI
99. #Hashtags
•
Prospecting tool:
panning for relevant
nuggets in the 400
million-tweet stream
•
Enable easy gathering
around an event (reallife or virtual) or a
topic of interest
•
Create a hashtag simply
by using it in a tweet:
no permission required
100. Finding “Tweeps”
•
•
•
Search for terms that interest you on Twitter
•
•
See who is saying interesting things
Follow them
See Twitter’s recommendations
Start tweeting so others can find you
101. Building “Tweet Cred”
•
Consider following those who follow you. Following does
not mean endorsement
•
•
Don’t “Protect” updates
•
Re-Tweet (RT) to credit sources, help followers find
interesting tweeters.
•
•
Publicly thank those who help you. Admit mistakes.
When people mention you, reply (@) to them. If they D,
respond in kind.
Don’t conceal work affiliation
102. Other Sites/Tools to Explore
•
•
•
Tweetchat.com
Tweetdeck
Apps for smart phone or tablet
103. Your First Twitter Chat
•
Be sure to include #SMUG in all tweets
•
•
•
Compose a tweet introducing yourself
Tweet your questions
Tweet something you learned about Twitter
today
•
Follow others you know as you see their tweets in
the stream
•
Create a list