Facebook is changing its algorithm to prioritize content from friends and family over publishers in order to combat "Reachpocalypse". The change is due to strong growth and competition in the publisher ecosystem. While a user may be connected to around 15,000 people, they will only see about 1,500 stories in their News Feed on average and Facebook will select around 300 of those stories based on connections, activity, engagement, content type, and advertising. Facebook generates nearly all of its revenue from advertising, with ad revenue rising 51% to $7.86 billion in Q1 of 2017 and over 5 million advertisers in April 2017.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. Lorel Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
LSA Bootcamp San Francisco: Email Marketing Best PracticesLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
#SEJThinkTank: Going Native: How Native Advertising Grew SEJ’s Revenue by Lor...Meg Cabrera
Are struggling to grow your site revenue, and are interested in utilizing different forms of online advertising?
In this webinar, learn the different forms of native advertising launched by SEJ, which expanded revenue channels and forged direct client relationships.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort, and not marketing specifically to the target audience.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Are you finding your customers or are your customers finding you? Your customers are using Social Media regularly, and that means you should be using it too. And using it doesn't mean just being out there, it means engaging with your customers. Learn how to use Social Media Marketing to support your Business needs by following the 7 steps we have outlined in this whitepaper.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
5 steps of effective marketing strategy for email newsletterSherin Thomas
Newsletters are the perfect elements for effective email marketing. Email newsletter marketing can develop an equally beneficial customer relationship when the blend of content is accurate.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
Should we use Facebook? A question that every business faces. Well, I would say, think no more. Facebook no longer remains just another social website. Facebook helps you reach the people who matter the most to your business. Learn more in details with demographic data to about why to use Facebook for business.
On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.
You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Everything you need to know about Facebook for BusinessesShiny Fernandes
This slideshow give an overview of the use of Facebook for an organisation. It covers the demographics, the uses, success stories, best time to post etc.
In the brave new world of Social Media Marketing, Email is still far and away the biggest ROI driver. Find out how to use Email marketing to propel your business
What do you do when someone signs up for your email list or donates to your organization? Do they have to wait until your next “monthly” newsletter to learn more about who you are and what you do? If so, you are missing out on a huge opportunity to engage, inspire and motivate your supporters to take action.
One of the best ways to engage with new subscribers (or new donors for that matter) is to create what is called a “Welcome Series” of emails. These emails are set to automatically be sent to the individual over the course of a few weeks – Day 1 they get an email, day 4 they get another email, day 8 they get yet another email, etc. These emails are designed to introduce yourself and your organization to the individual, as well as show them the impact your organization is having and why they should stay connected.
Sounds like a great idea and something all nonprofits should be doing right? The problem is that most nonprofits are not currently using a Welcome Series and are missing out on this powerful tool. If this includes your organization, then join us for this jam-packed webinar where we highlight a number of successful strategies and tactics you can start using immediately including:
- Why a Welcome Series is so powerful (Its all about the relationship)
- How to create an engaging and compelling Welcome Series
- How and why you should have multiple Welcome Series’ – subscribers, donors, attendees, etc.
- How a Welcome Series can increase your donor retention
LSA Bootcamp San Francisco: Email Marketing Best PracticesLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
#SEJThinkTank: Going Native: How Native Advertising Grew SEJ’s Revenue by Lor...Meg Cabrera
Are struggling to grow your site revenue, and are interested in utilizing different forms of online advertising?
In this webinar, learn the different forms of native advertising launched by SEJ, which expanded revenue channels and forged direct client relationships.
Want to learn about more webinars with SEJ? Check out our other recaps:
www.searchenginejournal.com/category/marketing-thinktank-webinar/
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort, and not marketing specifically to the target audience.
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Are you finding your customers or are your customers finding you? Your customers are using Social Media regularly, and that means you should be using it too. And using it doesn't mean just being out there, it means engaging with your customers. Learn how to use Social Media Marketing to support your Business needs by following the 7 steps we have outlined in this whitepaper.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
5 steps of effective marketing strategy for email newsletterSherin Thomas
Newsletters are the perfect elements for effective email marketing. Email newsletter marketing can develop an equally beneficial customer relationship when the blend of content is accurate.
13 June Free Email Marketing Event - Torfaen Business CentreDaytodayebay
This Email Marketing event will cover:
Does Email Marketing work?
How to Get Email Subscribers ?
Planning & Delivering Email Campaigns
The Science of Email Marketing
Integrating Email + Twitter + Facebook
How to Set Up Campaigns ?
Legal Considerations
Should we use Facebook? A question that every business faces. Well, I would say, think no more. Facebook no longer remains just another social website. Facebook helps you reach the people who matter the most to your business. Learn more in details with demographic data to about why to use Facebook for business.
On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing.
You can follow Coach LeikHong and the latest development of social media markerting for business
Twitter: @leikhong
Facebook: www.facebook.com/digitalprofitclub
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
Everything you need to know about Facebook for BusinessesShiny Fernandes
This slideshow give an overview of the use of Facebook for an organisation. It covers the demographics, the uses, success stories, best time to post etc.
This slideshare gives you the step by step guide to becoming solidly connected with clients, prospects and stakeholders in a digital era. Real-time facts and stats of social media growth are paired with industry tested methods to bring a full outlook and strategic plan to meeting your customers where they are -online.
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...Bad Rhino Inc
Presentation for Craft Brewers in PA: The Brewers of Pennsylvania 3rd Annual Mid Atlantic Brewers’ Symposium will be held at The Penn Stater Hotel and Conference Center, State College, PA. Sponsored by American Keg, Bad Rhino and Wells Fargo, this awesome event is a one-day symposium featuring eight, 45 minute seminars and three, 15 minute info sessions from the leaders of the craft brewing industry.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Why Facebook is key to your Business Growth in 2017Pearl Omotoyinbo
In This Presentation, You Will Learn:
1. Why Facebook Is Key To Business Growth
2. How To Use Facebook For Your Business So You Get Actual Results
3. Key Strategies To Focus On To Get The Most Out Of Your Facebook Marketing Efforts.
Learn Facebook Marketing Strategy in a Effective way With Sandip Trivedi. Here we Describe simply 7 Steps of Facebook Marketing Strategy. Learn and Apply those 7 Steps. All the Best.
Taming the Facebook Frontier: Facebook Business Page Development discusses the basics while providing advanced insight on how to develop results driven social media strategies that leverage Facebook for your brand.
Anthony William Tucker is available to speak to your company, chamber of commerce, main street association, economic development entity, or any organization that has members that could benefit from learning about social media strategy development. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
7. Why The Change?
“The growth and competition in
the publisher ecosystem is
really, really strong.”
Adam Mosseri
Vice President of Product Management Facebook
8. What Will I See?
15,000
Max. # Stories Possible
1,500
Avg. # Stories Possible
300
# Selected Stories
9. How Does Facebook Choose What I See?
• Connections
• Activity and interaction
• Engagement on story
• Type of story
• Advertising
10. Facebook is a Business
• 98% of its quarterly revenue came from advertising
• Ad revenue rose 51%, to $7.86B
• 5M advertisers in April 2017 (4M: September 2016; 3M:
March 2016
https://www.thestreet.com/story/14118076/1/facebook-s-earnings-got-a-boost-from-both-new-and-
old-trends.html
12. Stop Posting Bad Content
Before you post, consider:
1. Who you are trying to reach?
2. What you want them to do?
3. What are they already interested in?
4. Is your content adding value for them?
5. Who do they already follow?
13. Stop Posting Text Only
Video and Graphics
• Live: Play to the algorithm
• Square: 78% more screen space than landscape; 28% more views
• Designed for Sound Off: 85% video played with sound off
• Short: Create immediate interest
• Quality and authentic
14.
15. “Be Tinder, Not eHarmony”
Is your content:
• Immediately interesting
• Visually appealing
• Aligned to their cause, mission, digital personality
*Courtesy of Guy Kawasaki, Chief Evangelist at Canva
16.
17. Collaborate
With brand evangelists:
• Nurture relationships with those who already love your brand
and are willing to share it.
• Employees, clients, students, partners
With followers/community:
• User-generated content is highly sharable
18.
19.
20. Listen
Reviews:
• If you enable reviews, read and respond
Insights:
• Insights can help you decide what to post and when to boost
29. How frequently should we post?
0
50000
100000
150000
200000
4x/day 8x/day 12x/day
Total
Total
Engagements
Trend
30. How frequently should we post?
0
50000
100000
150000
200000
4x/day 8x/day 12x/day
Total
Total
Engagements
Trend
Facebook Post
Negative
Feedback
Trend
41. Messenger Codes
1. Download messenger code.
2. Share it online or off.
3. Users can scan the code within the
Messenger app to start a
conversation with you directly.
42.
43. Messenger 2.0
1. Smart Replies: AI bot engine automatically
responds to frequently asked questions by
scanning business Facebook profile.
2. Discover Tab: Helps people connect to the
right businesses in their location.
3. Chat Extensions: Allows users to conduct
tasks within a chat.
Let’s walk through our construct of Facebook:
Whether you’re new to Facebook marketing or have been there since the beginning – at some point in your work, you’ll come across these stats. Clients or your boss might see these types of user stats and expect this…
This is what we can expect as our audience.
Our friend Jay Baer says: Reachpocalypse
After seeing and experiencing this
We might be left feeling like this
Last summer, FB announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. This is a big deal. In 2015, Buzzfeed said even just a 10 percent boost in the social performance of BuzzFeed’s stories would mean 15 million new visitors a month. According to Parse.ly, 40% of publishers traffic comes from Facebook.
https://contently.com/strategist/2016/06/29/7-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers/
Facebook started in 2004. The iPhone was released in 2007. There were dark ages when posting was labor-intensive. Harder to post + less awareness = less content. Easier + increased perceived value = more content. Exactly how much content are we talking about?
A 2015 story on Facebook Business said: There is now far more content being made than there is time to absorb it. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.
On average, 1,500 stories could appear in a person’s News Feed each time they log onto Facebook. News Feed is designed to show each person on Facebook the content that’s most relevant to them. News Feed displays approximately 300. https://contently.com/strategist/2016/06/29/7-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers/
To choose which stories to show, News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person. Influenced by your connections and activity on Facebook. This helps you to see more stories that interest you from friends you interact with the most. The number of comments and likes a post receives and what kind of story it is (ex: photo, video, status update) can also make it more likely to appear in your News Feed.
Facebook Q1 revenue = $8.03 billion
Ad revenue rose 51%, to $7.86 billion, a growth rate nearly even with Q4's 53%.
Payments & Other Fees revenue, hurt by declining PC gaming activity, fell 3%, to $175 million. https://www.thestreet.com/story/14118076/1/facebook-s-earnings-got-a-boost-from-both-new-and-old-trends.html
Facebook warned on its Q3 2016 earnings call that the number of ads it could cram into users' news feeds would slow meaningfully in the second half of 2017
Paying is not a complete solution. You must harmonize organic and paid to get maximum benefit of both.
Make a clear CTA – don’t make them guess what you want them to do.
Your content aligns to what they feel passionate about. How do you tap into what they naturally feel passionate about.
Know your audience and craft content based on their interest, then weave your brand into what they are already consuming.
Nurture brand evangelists
Video – it is largely underutilized; video gets 3x engagement but is lowest % of content
If you have not fully engaged your audience after the first 30 seconds, you've likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.
65K+ video views
Almost 21K 10 second views
1400 engagements
They have A LOT of content to get through – your content MUST be thumb stopping.
They won’t take the time to get to know you if they don’t like what they see immediately.
Explain what Tinder is – swipe left/right
eHarmony – long questionnaires and profiles; prescriptive communication
Over 2.1K reactions, 900 shares.
Engage with users in comments
Ask evangelists to post content using hashtag, based on a theme, etc.
Transition to Insights
Don’t exaggerate the facts or omit the definition.
Takes the most effort
Payer mix
More Objectives
Facebook shows your boosted post to fewer people if much text in photo.
Facebook optimizes your campaign, leading to lower reach for some ads.
Change can confuse the algorithm.
Messenger Codes allow people to scan with their Messenger app to initiate a private message with your business.
Open Messenger app
Select “People” on bottom bar
Select “Scan”
Direct message with me should open.
From your business manager page access this from the “Messages” tab. Bottom left will say “Download and Share your Messenger code”
Can download in 3 sizes.
At the F8 conference Facebook released new features of it’s Messenger platform to change the way people and business communicate. These developer tools rely on Artificial Intelligence and bots to drive the new communication. There are more than 100,000 bots for Messenger, most are not very well made and have a dubious existence.
Smart Replies: The smart replies API gives businesses the ability to create an AI responder, powered by Facebook's Wit.ai code. Today the system will do this in a completely automatic way with no programming on the part of the merchant. The AI and Machine Learning (ML) will scan the Business Page and produce an instant and useful response to basic questions.