The document provides tips for using Facebook for business purposes. It discusses using a Page versus a Group, preparing the Page by setting goals and choosing a logo/banner, types of content to post including photos and video, monitoring engagement and responding to comments, and advertising options like boosting posts or promoting the Page. It emphasizes using compelling visual content in posts and engaging with users to build a following organically before considering paid advertising strategies.

1. Facebook Best Practices
@MakalaJohnson

2. 5 Things We’ll Cover
1) The 3 faces of Facebook
2) Preparing your Page
3) Content to Post
4) Monitoring/Engagement
5) Advertising

3. First stop…Privacy Checkup!

4. Personal Page Group

5. Groups vs. Pages? Which to use?
Page:
Posts on behalf of company
Used to promote company/brand
Cannot share/store files
Always public…cannot be private
Group:
Posts on behalf of self
Used for community within a defined group
Can share/store files
Can be public or private
Can interact like “Friends” without being “Friends”

6. Facebook Group (closed)

7. Preparing Your Page
Align goals with marketing objectives
Your audience? Current and/or potential
patients?
Decide: hospital page vs. service line page
Commit resources
Use high resolution logo and header photo
Get yours! Facebook.com/[YourNameHere]

8. Preparing Your Page

9. Claim your name
at Facebook.com/Username

10. Who are you?

11. Call-To-Action

12. Call-To-Action

13. Content to Post
Develop a strategy for posting.
Content categories
Editorial calendar
Use page insights for timing
• Remember, yours
is not the only
time zone.

15. Content: Think seasonal…

16. Content: Get Graphic…

17. Content: Seeing is believing…

18. Results: Look beneath the surface…

19. Best Practices
• Maximize content
impact by using
photographs

20. Photos: Go Big or…

21. …go home.

22. Content: Think Mobile

23. Targeted Posts

24. Monitoring / Engagement
We post this:

25. Monitoring/Engagement
And this
happens:

26. Monitoring/Engagement
So, we do this:

27. Monitoring/Engagement
Quick tips:
Multiple admins (don’t get locked out)
Someone in charge of monitoring
Reply in timely manner (within 24 hours)
Like comments; say “thank you”
Be prepared with strategy and sample
responses

28. Don’t “like” your own posts

29. Facebook Reach
 Only a small percentage of
those who ‘like’ your page will
see your posts organically:
 Pay-to-Play Options:
Boost post
Promote page
Send to website

30. Facebook Advertising
Set budget
Cancel at any time
Geographically target

31. How to Pay-to-Play…

32. Boost Post

33. Without geographic targeting…

34. Demographic Targeting…

35. Track Analytics

36. Track Analytics

37. Optimize the organic
Tags and mentions
Build community through interactions
Compelling posts and images
Brief

38. Pages Manager
Mobile app dedicated to interacting with Facebook Pages
Built-in image editor/filters

39. Business Manager
Manage multiple Facebook pages, ad accounts, and
employee permissions from one place
More work and personal life separation

40. Business Manager

41. Final Tips
Pinning posts to top of timeline
You can embed Facebook Posts
(blogs, your website)!

42. Questions?