The document discusses lessons learned from Mayo Clinic's use of social media. It addresses that industry best practices should only be used as guides, metrics do not tell the whole story, and perceived inefficiencies actually present opportunities. The overall message is that social media in healthcare is important for patients.

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Mayo Clinic Lessons:
Guides, Earwax, & Inefficiencies
@MakalaJohnson
Mayo Clinic Center for Social Media

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Mayo Clinic’s First Social Networkers
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The Internet merely amplifies
word of mouth.

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Mayo Clinic Center for Social Media
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Applying social media in health care
isn’t just inevitable; it’s the right thing
to do in the interest of patients.

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Lesson 1…
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…Industry best practices are only guides.

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Lesson 2…
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…Look beneath the metrics surface.

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Lesson 3…
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…Inefficiencies are opportunities
with flashing lights.

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SocialMedia.MayoClinic.org

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Thank You
@MakalaJohnson