This document discusses Mayo Clinic's use of social media for engaging and educating patients. It provides statistics on internet and social media usage. It then outlines Mayo Clinic's history with social media and different platforms like Facebook, Twitter, YouTube, and Pinterest. It discusses best practices for using each platform and provides examples of how patients have benefited from Mayo Clinic's social media presence.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Social Media in Medical Education Presentation April 2016Azeem Majeed
Writing in medicine - How to Capture an audience: Editorials, letters, blogs and social media
Professor Azeem Majeed, Department of Primary Care and Public Health, Imperial College London
Social media differentiates itself from more traditional forms of media by its immediacy and its focus on social interaction. Websites and online forums allow users to share information through interactive electronic exchanges. Many businesses now incorporate social media into their marketing strategies to deliver key messages, advertise services or improve communication with clients. The NHS, doctors and health professionals have been slower to take up the use of social media but we are now also now seeing increased use of social media in the health sector. In this interactive workshop, I will discuss how health professionals can use social media to get their messages across to patients, and also the use of social media in education and campaigning. I will also discuss writing for traditional medical journals with a focus on publications such as editorials, commentaries, letters and clinical discussions.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on:
1. HHS’s new media objectives
2. What is new media?
3. The steps for developing a new media strategy
4. New media tools that are used by HIV programs targeting youth
Participants will have an opportunity to ask questions and to share their own New Media experiences.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
Presentation on Social Media presented Wednesday, November 19, 2014 at University of Minnesota, Division of Gynecologic Oncology Annual Translational Working Group Research Day
Social Media in Medical Education Presentation April 2016Azeem Majeed
Writing in medicine - How to Capture an audience: Editorials, letters, blogs and social media
Professor Azeem Majeed, Department of Primary Care and Public Health, Imperial College London
Social media differentiates itself from more traditional forms of media by its immediacy and its focus on social interaction. Websites and online forums allow users to share information through interactive electronic exchanges. Many businesses now incorporate social media into their marketing strategies to deliver key messages, advertise services or improve communication with clients. The NHS, doctors and health professionals have been slower to take up the use of social media but we are now also now seeing increased use of social media in the health sector. In this interactive workshop, I will discuss how health professionals can use social media to get their messages across to patients, and also the use of social media in education and campaigning. I will also discuss writing for traditional medical journals with a focus on publications such as editorials, commentaries, letters and clinical discussions.
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Social media research in the health domain (tutorial) - [part 1]Luis Fernandez Luque
Tutorial about the use of social media in the health domain. The tutorial is designed for healthcare professionals interested in eHealth. It was done for Weill Cornell Medicine - Qatar.
See the part II of the tutorial here: https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Learn more about social media for health here https://www.futurelearn.com/courses/social-media-in-healthcare
The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on:
1. HHS’s new media objectives
2. What is new media?
3. The steps for developing a new media strategy
4. New media tools that are used by HIV programs targeting youth
Participants will have an opportunity to ask questions and to share their own New Media experiences.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
Presentation on Social Media presented Wednesday, November 19, 2014 at University of Minnesota, Division of Gynecologic Oncology Annual Translational Working Group Research Day
My presentation to the Healthcare Public Relations and Marketing Society of Greater New York on May 18, 2010, at an event hosted by the New York Times.
Lee Aase Social Media Presentation - Spring 2010Lee Aase
Presentation by Lee Aase, manager of syndication and social media at Mayo Clinic, and Chancellor of Social Media University, Global (SMUG) on social media in health care.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Master chef in healthcare- integrating social media - @DrNic1Nick van Terheyden
Social Media is rapidly becoming an integral part of our lives. Despite the pervasive nature of the communication channel healthcare remains a technology laggard. This presentation will offer insights to help understand why they should join the community,
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Webinar Series on Demystifying Phases in Clinical Trials & COVID-19 Updates organized by Institute for Clinical Research (ICR), NIH
Speaker: Dr. Salina Abdul Aziz. MREC Chairperson
More information, please visit: https://clinupcovid.mailerpage.com/resources/p9f2i7-introduction-to-phase-2-3-trial-s
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
1. Using Social Media in Health Care to
Engage and Educate
3/12/15 – UMR Class
@MakalaJohnson
2. What’s the big deal?
• 87% of U.S. adults use the Internet (Pew
Research, 2014).
• 72% of Internet users say they looked online
for health information within the past year.
(Pew Research, 2012)
• 90% of adults age 18-24 trust medical
information shared by others in their social
media networks (PwC Health Research,
2012).
3. Agenda
• Our History
• Social Media Platforms
• Facebook
• Twitter
• YouTube
• Pinterest
• Google Plus
8. Mayo Clinic Center for Social Media
• socialmedia.mayoclinic.org
• It’s not just about marketing. We apply social
tools in:
• Practice
• Education
• Research
• Administration
• Internal and external communication
9. It’s not just about Mayo...
• Social Media Health Network:
• For organizations wanting to use social media to
promote health, fight disease and improve health
care
• Over 110 member organizations (e.g., American
Hospital Association, National Cancer Institute,
Vanderbilt University Medical Center)
• network.socialmedia.mayoclinic.org
10. Applying social media in health care
isn’t just inevitable; it’s the right thing
to do in the interest of patients.
27. Create categories to organize content strategy.
• Health and wellness tips
• Treatment options
• Research updates
• News
• Patient stories
• Health events in the community
28. Posting Content
• Use page insights for timing. (Remember
different time zones.)
• Create share-worthy posts.
• Be brief.
36. Facebook Reach
• Organic: your fans who initially see your post
• Viral: fans share your post – and it takes off!
• Paid: $$$
37. Organic
• Only a small percentage of those who like your
page will see your posts organically:
• April 2012 – 16%
• February 2014 – 6%
• December 2014 – 1-2%
54. Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise annoying
cast. The short-term hassle, however, should be more
than worth the long-term gain - the potential for a
future without chronic wrist pain. A future, that
without Twitter and those in the medical community
willing to experiment with new communications tools,
might not exist for me.
Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise annoying
cast. The short-term hassle, however, should be more
than worth the long-term gain - the potential for a
future without chronic wrist pain. A future, that
without Twitter and those in the medical community
willing to experiment with new communications tools,
might not exist for me.
63. Dr. Ruben Mesa’s Observations
“The YouTube videos have been an important
part of a comprehensive program I have built in
Arizona which included 18 new clinical trials,
extensive publications and national and
international speaking engagements for
Myelofibrosis. The videos have been helpful to
bring in some patients who would not have
come (or known about us otherwise) and have
been useful for patients who came for the other
reasons above.”
71. Best Practices
• Compelling captions
• Strong call-to-actions
• Consistent branding across platforms
• Review Pinterest boards from similar organizations
• Add “Pin It” buttons to website and blog posts
• Build community by re-pinning
72.
73. Best Practices
• Joined March 12, 2013
• Within one month, we had about 6,200 followers.
• Proactive
• Adding notable organizations, people to our
Google+ circles