5. TITLE | 5
3. Point people to your social media sites.
• Add social media icons to website.
• Claim your name at: Facebook.com/Username.
6. TITLE | 6
4. Consider minimal Facebook advertising.
• Only a small percentage of those who ‘like’ your
page will see your posts organically:
• April 2012 – 16%
• December 2014 – 1-2%
• Pay-to-Play Options:
• Boost post
• Promote page
• Send to website
7. TITLE | 7
5. Optimize the organic.
• Consistent branding across platforms
• Tags and mentions
• Build community through interactions
• Compelling posts
• Active images
• Brief
10. TITLE | 10
Summary
• Utilize traditional media resources.
• Create call-to-actions.
• Point people to your social media sites.
• Consider minimal Facebook advertising.
• Optimize the organic.
• Join established conversations.
• Create testimonial videos.
Editor's Notes
Syndicated News Media Resources - Existing Medical Edge radio mp3s
Featured on front page for about 3 weeks
Launched 2005; downloads up 8,217% in 2 months
Longer podcasts - Previously left on the cutting room floor
Most people have ‘about’ section filled out, but the new call-to-action feature has prime real estate.
10-20, out of 1000
Set budget
Cancel at any time
Geographically target