MN Dept. of Health Immunization Conference - Using Social Media to Engage and Educate: Lessons Learned from Mayo Clinic
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MN Dept. of Health Immunization Conference - Using Social Media to Engage and Educate: Lessons Learned from Mayo Clinic
- 1. Using Social Media to Engage and Educate: Lessons Learned from Mayo Clinic 2013 Got Your Shots? Immunization Conference (#ImmunizeMN) Makala Johnson (@MakalaJohnson)
- 3. 1994 – The Today Show http://www.youtube.com/watch?v=hVKRSsrIqpA
- 4. Agenda • • • • Our History Individual Social Media Platform Experiences Tying it Together: Case Studies Questions
- 5. Mayo Clinic’s First Social Networkers
- 6. Sources Influencing Preference for Mayo Clinic
- 7. The Internet merely amplifies word of mouth.
- 8. Mayo Clinic Center for Social Media
- 9. Mayo Clinic Center for Social Media • Exists to improve health globally by accelerating effective application of social media tools. • socialmedia.mayoclinic.org • Social Media Health Network (SMHN) • Over 145 member organizations • network.socialmedia.mayoclinic.org
- 10. Applying social media in health care isn’t just inevitable; it’s the right thing to do in the interest of patients.
- 12. If you think blocking is a viable long-term option…
- 14. So, you already have most of the risks…why not also get some of the benefits from these powerful tools?
- 16. Mayo Clinic Medical Edge
- 17. Entry into New Media • Existing Medical Edge radio mp3s • Launched 2005; downloads up 8,217% in 2 months
- 18. Longer Podcasts
- 20. Social media is inevitable. If you don’t create your online presence, someone else will or maybe already has.
- 24. Engagement
- 28. Online Ideation Chat #POTF
- 29. #FluChat
- 34. Annotations
- 35. Rare Diseases / Conditions
- 38. Efficiency
- 43. Don’t just pitch the media. Be the media.
- 47. Things to consider before diving in… • • • • • Business goals? Audience? Most effective platforms? Desired outcomes? Measurement?
- 48. Tying it all together… Case Study 1: Know Your Numbers
- 54. Contest Site and Posting • Participation: • 1031 individuals • 18 teams
- 56. Media Hits
- 58. Tying it all together… Case Study 2: UT Ligament Split Tear
- 59. Dr. Berger’s Discovery: UT Ligament Split Tear
- 63. USA Today
- 66. Less than 24 hours after my initial appointment, II not Less than 24 hours after my initial appointment, not only had a new diagnosis -- a UT split tear -- but had only had a new diagnosis a UT split tear but had surgery to correct the problem. As II write this, my surgery to correct the problem. As write this, my right arm is in a festive green, but otherwise annoying right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more cast. The short-term hassle, however, should be more than worth the long-term gain -- the potential for a than worth the long-term gain the potential for a future without chronic wrist pain. A future, that future without chronic wrist pain. A future, that without Twitter and those in the medical community without Twitter and those in the medical community willing to experiment with new communications tools, willing to experiment with new communications tools, might not exist for me. might not exist for me.
Editor's Notes
- We view social media as word of mouth, which Mayo Clinic has been built on for nearly 150 yrs.
- We view social media as word of mouth, which Mayo Clinic has been built on for nearly 150 yrs.
- implication
- Syndicated News Media Resources
- Featured on front page for about 3 wks.
- Previously left on the cutting room floor
- What they are saying about you is clearly going to outweigh what you are not saying about yourself.
- implication
- implication
- implication
- Listen and learn.
- Microblogging, Up to 140 characters, For the people you don’t yet know
- Integrated Approach