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How Individuals Can Use Social Media to Advocate for their Own Health

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Lee Aase
Lee Aase

Slides from my June 19, 2015 presentation in Atlanta at DTC Perspectives' Hospital Marketing National.

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Lee Aase (@LeeAase) Mayo Clinic Center for Social Media June 19, 2015 How Individuals Can Use Social Media to Advocate for their Own Health
©2011 MFMER | 3139261- Today’s Agenda • Mayo Clinic’s Social Networking and Social Media DNA • #MCCSM and Social Media Health Network: Joining Patients in Their Journey • Inspiring Patient Activism
©2011 MFMER | 3139261-
©2011 MFMER | 3139261-
©2011 MFMER | 3139261- Metro Population for U.S. News Best Hospitals
What does Rochester have that they don’t?
©2011 MFMER | 3139261-
©2011 MFMER | 3139261- Mayo Clinic’s First Social Networkers
Mayo Clinic Medical Edge Syndicated News Media Resources
• Existing Medical Edge radio mp3s • Launched Sept. ’05 • Downloads increased 8,217% Oct. vs. Aug.
Taking a step back: Content Creation/ “New Media” Task Force • Public Affairs group met Oct. 2005 to July 2006 • Reviewed landscape and made recommendations on initial strategies • Process changes to create more in-depth products - podcasting • Save blogging for later
Mayo Clinic Medical Edge Sample Sound Bite
Facebook: 11/7/07
Mayo Clinic on YouTube (Feb ’08)
The Transformational Power of Consumer-Grade Video Tools
Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
©2011 MFMER | slide-40 A Catalyst for Social Media
Social Media Health Network (SMHN) • Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations
Three Case Studies on the Power of Moms
As seen in the Wall Street Journal...
To Join the Conversation: • Google Lee Aase or MCCSM • @LeeAase on Twitter (or #MCCSM) • socialmedia.mayoclinic.org

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How Individuals Can Use Social Media to Advocate for their Own Health

  • 1. Lee Aase (@LeeAase) Mayo Clinic Center for Social Media June 19, 2015 How Individuals Can Use Social Media to Advocate for their Own Health
  • 2. ©2011 MFMER | 3139261- Today’s Agenda • Mayo Clinic’s Social Networking and Social Media DNA • #MCCSM and Social Media Health Network: Joining Patients in Their Journey • Inspiring Patient Activism
  • 3. ©2011 MFMER | 3139261-
  • 4. ©2011 MFMER | 3139261-
  • 5. ©2011 MFMER | 3139261- Metro Population for U.S. News Best Hospitals
  • 6.
  • 7. What does Rochester have that they don’t?
  • 8. ©2011 MFMER | 3139261-
  • 9. ©2011 MFMER | 3139261- Mayo Clinic’s First Social Networkers
  • 10. Mayo Clinic Medical Edge Syndicated News Media Resources
  • 11. • Existing Medical Edge radio mp3s • Launched Sept. ’05 • Downloads increased 8,217% Oct. vs. Aug.
  • 12. Taking a step back: Content Creation/ “New Media” Task Force • Public Affairs group met Oct. 2005 to July 2006 • Reviewed landscape and made recommendations on initial strategies • Process changes to create more in-depth products - podcasting • Save blogging for later
  • 13. Mayo Clinic Medical Edge Sample Sound Bite
  • 14.
  • 16. Mayo Clinic on YouTube (Feb ’08)
  • 17. The Transformational Power of Consumer-Grade Video Tools
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  • 21. Mayo Clinic Center for Social Media • The Mayo Clinic Center for Social Media (#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
  • 22. ©2011 MFMER | slide-40 A Catalyst for Social Media
  • 23. Social Media Health Network (SMHN) • Membership group associated with #MCCSM • For those who want to use social media to promote health, fight disease and improve health care • Basic membership is free, with Premium options for individuals and organizations
  • 24.
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  • 26. Three Case Studies on the Power of Moms
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  • 35. As seen in the Wall Street Journal...
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  • 38. To Join the Conversation: • Google Lee Aase or MCCSM • @LeeAase on Twitter (or #MCCSM) • socialmedia.mayoclinic.org