I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.

1. Lee
AaseDirector, Mayo Clinic Social Media Network
@LeeAase
#AmplifyHC

2. Mayo Clinic’s Social Networking DNA
• Founders studied surgery in 25 countries and welcomed
thousands of physicians to observe them in Rochester, Minn.
• Patients from every U.S. state and 136 countries in 2016.
• More than 20 percent of patients travel > 500 miles for care.
• Word-of-mouth #1 info source for patient preference
• Social media a natural extension, which led to creation in 2010
of Mayo Clinic Social Media Network (#MCSMN).
• Mayo Clinic Connect patient community w/50K members

3. Helping “A” Students Excel in Social
• Develop guidelines, training, resources for 64,000+ Mayo Clinic
staff (including 4,500 physicians & scientists)
• Through #MCSMN (socialmedia.mayoclinic.org) deliver
resources to staff and offer to colleagues worldwide.
• Social Media Residency (2011-present)
• Online, On-Demand CME training in social media basics for
healthcare in collaboration w/Hootsuite (2015)

4. Mayo Clinic Social Media Champions