Mayo Clinic has leveraged social media to enhance patient engagement and education, with the Mayo Clinic Social Media Network (MCSMN) established in 2010. The network supports a growing community of 50,000 members and provides resources and training to over 64,000 staff, including physicians. Additionally, it offers online continuing medical education training in social media basics to improve healthcare communications.

1. Lee
AaseDirector, Mayo Clinic Social Media Network
@LeeAase
#AmplifyHC

2. Mayo Clinic’s Social Networking DNA
• Founders studied surgery in 25 countries and welcomed
thousands of physicians to observe them in Rochester, Minn.
• Patients from every U.S. state and 136 countries in 2016.
• More than 20 percent of patients travel > 500 miles for care.
• Word-of-mouth #1 info source for patient preference
• Social media a natural extension, which led to creation in 2010
of Mayo Clinic Social Media Network (#MCSMN).
• Mayo Clinic Connect patient community w/50K members

3. Helping “A” Students Excel in Social
• Develop guidelines, training, resources for 64,000+ Mayo Clinic
staff (including 4,500 physicians & scientists)
• Through #MCSMN (socialmedia.mayoclinic.org) deliver
resources to staff and offer to colleagues worldwide.
• Social Media Residency (2011-present)
• Online, On-Demand CME training in social media basics for
healthcare in collaboration w/Hootsuite (2015)

4. Mayo Clinic Social Media Champions