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Maximising e-tools for success in your business

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Clayton Wehner
Clayton Wehner

The document discusses how businesses can maximize their use of e-tools and social media for success. It provides an overview of key concepts like Web 1.0, 2.0 and 3.0 and how people's communication habits are changing. It emphasizes that businesses should focus on their target audiences and objectives before adopting new technologies and that having a strong website is the core element of an online presence. The document also includes tips and recommendations for using tools like blogs, social networks, video and search engine optimization.

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Maximising e-tools for success in your business Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation can be found at: http://www.bluetrainenterprises.com.au/dtc
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The old and the new ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Australian business is lagging behind… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Shift for Defence Industry organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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@KRuddPM becomes @KRuddMP
Get your website right first ,[object Object],[object Object],[object Object],[object Object]
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