Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
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Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday
![Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation is available at: http://www.bluetrainenterprises.com.au/plsa](https://image.slidesharecdn.com/plsa-presentation-engaging-with-readers1-110913020733-phpapp02/85/Engaging-with-Readers-in-the-Web-2-0-era-social-media-mobile-devices-eBooks-1-320.jpg)
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Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks
- 1. Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooks Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E: [email_address] This presentation is available at: http://www.bluetrainenterprises.com.au/plsa
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- 19. Seth Godin – The Future of the Library http://sethgodin.typepad.com/seths_blog/2011/05/the-future-of-the-library.html
- 25. PART 2 – SOCIAL MEDIA: ‘PATHWAYS’ TO CONTENT
Editor's Notes
- Recent events suggest to me that we’re actually losing the battle.
- So let’s explore some of the realities of living in 2011 and the place of the web in our society. It’s pretty clear that internet uptake and daily usage has increased significantly in recent years 28% of users spend over 3 hours online every day and a further 23% spend greater than 1 hour online I would suggest that this activity will increase as broadband coverage and bandwidth improves – the National Broadband Network will roll out across Australia in the coming 5 years – internet protocol television and hi resolution video Obviously when people are surfing the web, they’re not standing in your bricks and mortar store buying your product – so you may need to employ strategies to engage with people whilst they are on the web.
- Social media has now taken over pornography as the number one activity on the web. 8.7 million Australians – almost half our population – visited a social networking site in June 2010 – and 44.3% of Australians have a Facebook account. Just for interest’s sake – how many of you do not have a Facebook account? I bet your kids do… Clearly Australians are spending an inordinate amount of time on social media websites - do you have a social media presence that enables you to interact with these people?
- It is predicted that mobile devices will be the primary connection tool to the internet in 2020 – not PCs or Macs A growing trend, Australians are increasingly accessing the web from their iPhones, iPads, Blackberry and Android devices. Retailers – can your website be navigated on a mobile device? Have you perhaps considered developing an app for your business?
- It is predicted that mobile devices will be the primary connection tool to the internet in 2020 – not PCs or Macs A growing trend, Australians are increasingly accessing the web from their iPhones, iPads, Blackberry and Android devices. Retailers – can your website be navigated on a mobile device? Have you perhaps considered developing an app for your business?
- Having seen these statistics, purveyors of books should ask themselves: Are we doing all that we can? Or are we missing the boat? Do we need to be capturing some of that mindshare back and how? Are we perhaps missing the boat?
- Here’s one of the men indirectly responsible for the Borders demise – anybody know who he is? He’s perhaps the father of online retail – his name is Jeff Bezos, he is the founder and CEO of Amazon.com Now everybody knows about Amazon – founded in 1994 in Bezo’s garage in Seattle in the US, Amazon is now the world’s largest online retailer, not just in books but in many other product lines. Would you believe that Amazon is responsible for approximately 50% of all online book sales into Australia, - despite being overseas Amazon is often able to get books delivered to your door quicker than local online book retailers.
- Amazon aside, here’s another nail in the coffin of Borders and Angus and Robertson…The Book Depository, which was set up in the UK by an ex-Amazon employee Being an online book retailer myself, I want you all to promise that you will erase this name from our brains when you leave this auditorium Stephanie Alexander example
- The same book costs $96.95 on Borders website
- There is only one independent bookstore in Australia that I am aware of that is now selling eBooks – meanwhile Amazon, Apple and others are building their markets and they’re working feverishly to lock everybody else out with anti-competitive pricing.
- Now many Australian bricks and mortar bookstores don’t even have a website through which to sell their books – so they can’t even begin to compete with the likes of Amazon and The Book Depository Meanwhile, Amazon is continuing to innovate and capture market share…here are two examples The Amazon iPhone app last year was upgraded to incorporate barcode scanning technology. That means, anybody with this app can go into any bricks and mortar bookstore, scan the barcode on the back of a book, and the user will be told how much it costs on Amazon. Generally the price is better than the bricks and mortar price. Tthe user can order the book within seconds and the bookstore loses the sale.
- Another innovation – the Amazon Kindle, an electronic book reader that allows the user to store tens of thousands of books on the one device that can fit in your pocket and be taken everywhere. It has a soft eInk screen that replicates the look and feel of a paperback book and eBooks can be downloaded at any time via a wireless connection. There’s no need to visit your corner bookstore anymore – you can get your books instantaneously via the airwaves!
- Notwithstanding the role of the parent private equity company, the web has contributed significantly to the demise of these businesses. Borders Big mainstreet leases paying millions of dollars of rent every year Huge floorspace Massive amounts of inventory Lots and lots of staff Huge discounting to compete with online retailers and discount department stores A recipe for disaster – and that’s precisely what’s eventuated.
- Providing pathways to the content