The document discusses emerging technologies like weblogs, RSS, social bookmarking, wikis, instant messaging, Google Docs, slidesharing, and podcasting that can help organizations better create, store, share, and relate information to clients. It provides examples of how a travel company used these technologies together in an integrated way to more proactively engage customers, create useful content, and promote their business in a collaborative manner. The combination of these tools resulted in staff being more active, customers getting involved, new content creation, and improved work practices.

1. Web 2.0 and emerging technology Phil Bradley Internet Consultant ASLIB March 2007

2. What is Web 2.0? Hundreds of definitions Every one is right, and wrong It really doesn’t matter what you call it, and how you define it However…

3. Change is afoot! Changes to the way your organisation creates information Stores information Shares information Relates to clients, customers, staff

4. Production of data Weblogs Allow you to get a message out quickly Show that you’re on top of the medium/message Allow you to react immediately Let you converse with your clients Provide useful information Central repository

5. RSS and weblogs together Let you push your message out wider Get it picked up by more people Allow it to be changed and reformatted

8. News reports from the BBC

9. Searching with MSN

10. So, what else can I do with RSS? Add to content to webpages Add content to a news aggregator Add content to a start page Keep current with comments and updates In conclusion therefore… RSS brings data to you, and allows you to send it out to other places.

11. Using a newsreader A newsreader collates content from a wide variety of different RSS based resources Information comes to you Quick, fast and effective Keep on top of the news and world around you

14. Bling for your blog Widgetbox at http:// www.widgetbox.com / Widgets and games at http:// www.bunchball.com/widgets.html Google gadgets you can use for a weblog/webpage at http:// www.google.com/ig/directory?synd =open

15. More bling Widgets you can use if you use the TypePad system at http:// www.sixapart.com/typepad/widgets / The blog juice calculator if you already have a blog at http://www.text-link-ads.com/blog_juice / or the Bloginfluence guide at http:// www.bloginfluence.net /en/ Some examples of bling in use at http:// bobhyatt.typepad.com / and http:// avc.blogs.com /

16. Even more…

17. Start Pages Pageflakes Netvibes Collate data into one place Not machine dependent Good for: Links Email Search engines RSS feeds Weather Etc…

18. Start Pages

19. Using start pages Individually As a group Share tabbed pages Alternative to email contact To Do lists Note pads Always immediately available

20. Bookmarking Limited to a specific machine Not informative Difficult to find what you wan Inflexible Cannot easily share bookmarks

22. What are the alternatives? Del.icio.us Diigo Raw Sugar http://www.philb.com/iwantto/webpages.htm

23. You can: Share your bookmarks Between computers Between colleagues Between users Create bookmark sets To supplement projects To assist users Annotate (or tag) bookmarks

24. More options FURL SPURL SQUIDOO All ‘bookmarks on speed’ Indepth collections of your own material Not just limited to the URL or tags More flexibility

26. Search builders Create your own search engines Rollyo Eurekster swicki and my version Google custom search builder and my version Yahoo search builder

27. Creating communities Zimbio Flickr Grou.ps Plum Squidoo Pageflakes

28. Collaborate on knowledge

29. Wikis

30. Wiki options Share information Collaborate as a group Quick and simple (?) Open to change and disruption Authority and authenticity issues Management http://www.wikimatrix.org/

31. http://philbradley.pbwiki.com/

33. Instant Messenger Services

34. Consider Instant Messaging Always on Always available Can demonstrate an online search with Messenger Easy to point to/link to resources Incorporate video for face to face element

35. Web based or IM?

36. Collaborate On documents – Google docs On spreadsheets - NumSum With calendars - Planzo With training - Jybe With projects – MyWebDesktop With To Do lists – TaDaList With webpages – Conversate

37. Google Docs http://docs.google.com/

40. Presentations Slideshare at http://www.slideshare.net Free Comments Save favourites Embed onto webpages Mine at http://www.slideshare.net/Philbradley

41. Podcasting Podcasting, a portmanteau of Apple's "iPod" and "broadcasting", is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically by subscription, usually at no cost. It first became popular in late 2004, used largely for audio files. en.wikipedia.org /wiki/Podcasting

42. Podcasting: the basics Computer Microphone Software Something to say Somewhere to host it

43. Audacity at http://audacity.sourceforge.net/

44. Examples: http://www.tfpl.com/skills_development/courses/cdmp3.cfm?linkid=TR1004 http://www.tfpl.com/skills_development/courses/cd.cfm?linkid=TR1004&catid=c&searchid=2 http://ccf.union.shef.ac.uk/podcast.html http://www.lbasg.group.shef.ac.uk/downloads/mainlibrary.html http://www.wpi.edu/Academics/Library/Borrowing/Podcasts/audiotour.mp3

45. Storage services Esnips 5GB of free space http://www.ghacks.net/2005/11/22/free-file-host-list-november-2005/ Motionbox (for video) Our media Orbitfiles Cl1p at http://cl1p.net/philb

46. Case study A company selling holidays to India Doing quite well, but in a field that is competitive Knew they should have been ‘doing more’ Quite traditional Presentation was quite boring How to improve matters?

47. Weblog To keep customers up to date with what was going on in India Useful resource Kept their name up in search results (both traditional and weblog search engines) Repository of information Factual information, changes to visas etc Sales tool

48. Local operators could add content Describe various holidays and events Add local colour Clients invited to comment on weblog entries The weblog is also used to post/link to photographs on Flickr

49. Flickr A photograph sharing resource Provides an added dimension to information Can create your own groups, public or private Share information, set up forums and have discussions Link back to the weblog

50. Search builders They created search builders Different aspects of India Different aspects of travel (general/specific) Their website always listed first Good content, good resource Helpful for users Promotes their site

51. Start Pages Creating a start page on Pageflakes Staff Shared resources Common access to ‘to do’ lists Collections of RSS feeds in one place Material available for clients and customers Collate the data for them in one place Useful bookmarks for clients

52. Building a community Use Zimbio to create a community page Draw together information from varied resources Get clients and customers 100% involved Use them to create and share content

53. Bringing it together Add news/weblog entries to your site Add the results of searches Put search boxes on your site Encourage the use of Instant Messaging Pull in content from Flickr Link out to community based resources Your clients become collaborators

54. It all results in… Staff being more proactive Clients and customers getting involved Creation of new content Better, quicker, easier promotion of your company and products More effective working practices Faster response

55. Thank you for listening! Phil Bradley http://www.philb.com [email_address] http://www.philbradley.typepad.com/ http://philbradley.typepad.com/i_want_to/ http://www.slideshare.net/Philbradley/ to see this presentation online http:// www.orbitfiles.com/download/Philb to download it.