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The Business of Blogging

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The document discusses the business opportunities and challenges of blogs for enterprises. It outlines the "good" aspects like buzz monitoring, marketing feedback, and public relations monitoring. It also discusses the "bad" like public relations problems and competitive intelligence issues. Finally, it discusses the "wonderful" opportunities like engaging in conversations, influencing discussions, using internal blogs, and identifying thought leaders.

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The Business of Blogging: the Good, Bad and the Wonderful Pranam Kolari Ph.D. Candidate, UMBC CAS Ph.D. Fellow, IBM Toronto Tim Finin, Yelena Yesha, UMBC Kelly Lyons, Stephen Perelgut, Jen Hawkins, IBM Toronto
Blogs have shown astounding growth Source: Technorati State of the Blogosphere Report ( http://www. sifry .com/alerts/archives/000436.html ) ,[object Object],[object Object]
Blogs are a global phenomenon Source: Technorati State of the Blogosphere Report ( http://www. sifry .com/alerts/archives/000436.html )
Blogs continue to capture user interest
 
Enterprises – the Good ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Monitoring – Word Of Mouth IBM Chip Clocks 500 GHz PC celebrates 25 years IBM/Lenovo ThinkPad goes in flames PHP Integration Kit for J2EE WAS ,[object Object],[object Object]
Opinion Mining
Marketing Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Intelligence ,[object Object]
Players in this space
Enterprises – the Bad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Dell PR Episode ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Intelligence ,[object Object],[object Object]
Blogger Limitations ,[object Object],[object Object],[object Object],[object Object]
Computational Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprises – the Wonderful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage In Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage In Conversations ,[object Object]
Employee Blogs Generate Buzz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence Discussions – Generate Buzz ,[object Object]
Use Internal Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Blogs – Collaboration ,[object Object],[object Object],[object Object],POST COMMENT 16 66 - 22 47 uk 15 - 24 52 uk -- - 8 14 nl - 100 1 4 jp 15 12 100 44 ca 10 4 50 164 us nl jp ca us
Internal Blogs – Buzz/Experts ,[object Object],[object Object],[object Object],[object Object],[object Object],Screen-shots deleted in this version Screen-shots deleted in this version
Internal Blogs - Elsewhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends for the future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks!

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The Business of Blogging

  • 1. The Business of Blogging: the Good, Bad and the Wonderful Pranam Kolari Ph.D. Candidate, UMBC CAS Ph.D. Fellow, IBM Toronto Tim Finin, Yelena Yesha, UMBC Kelly Lyons, Stephen Perelgut, Jen Hawkins, IBM Toronto
  • 2.
  • 3. Blogs are a global phenomenon Source: Technorati State of the Blogosphere Report ( http://www. sifry .com/alerts/archives/000436.html )
  • 4. Blogs continue to capture user interest
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