Internet digital business development talk at the University of Denver Franklin L. Burns School of Real Estate and Construction Management given by Jeff Bernard

1. Internet Business DevelopmentReal Estate Sales, Real Estate Development, and Construction Management Presented to:

4. Google?

5. Yahoo?

6. YouTube?

7. Twitter?

8. Facebook?

9. Qwiki?

11. http://www.WolframAlpha.com

12. The Internet Has Changed the Business Playing Field

20. MP-3 & the Internet

23. SaaS. Cloud Computing and the Future of the Internet

27. All Free of Charge

28. How Do Online Business & Marketing Solutions Help Your Business Grow?

29. The Hub of Online Marketing is a Functional Website / Blog

30. Websites & Blogs --- The Hub

31. Online Tools Allow Us to Push Information Out to the Public Last Year YouTube Received More Eyeballs Than NBC

32. The Next Generation: They Create Their Entertainment

33. It all starts with a website & blog Content is King!!!

34. Website Design & Function

35. Websites & Blogs: Create a Beautiful Platform & Make it Simple

36. Good Commercial Real Estate Bloghttp://www.mosatlanta.com/

37. More Internet Tools / Solutions

42. Customer Acquisition : Newsletters Allows you to maintain good relationships with your existing clients Ensures that clients visit your website frequently Send out product releases, articles, information, and special reports

43. Online Publications A multimedia magazine, using pictures, video, click page turning, e-commerce.

45. It Gets Better!

46. Customer Acquisition:Email Marketing Direct mail costs 200% more than Email MarketingSource: www.emarketer.com Stay in regular contact with your prospects Unmatched prospect targeting

47. Grabs Current Web Info, Geocodes, Sends Targeted Email http://movableink.com/

49. Retention Systems It costs 5 times more to attract a new customer than to keep one "The purpose of business is to create and keep a customer." Peter Drucker

50. Customer Relationship Management (CRM) Tools

51. Customer Retention: Customer Relationship Management Tools (CRM)

53. Testing & Measuring In today’s competitive market you must constantly test & modify “Test fast, fail fast, adjust fast.” Tom Peters “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin

54. TrackingWeb Metrics & Analytics Success comes from trying, testing and measuring This allows us to determine what is working and what is not working

55. Social Media Analytics http://thinkupapp.com/

56. Online Tools

57. Progressive Enhancement VersusMobile Websites

58. Mobile Marketing SMS, a text message sent to your mobile device via a “Short Code” number. (Exp: 449-99) Quick Response Codes Microsoft Tags

60. Multimedia Messaging Service, or MMS

63. www.blogtalkradio.com

64. Video

65. YouTube Search Stories Videos, simple, fast, and free!

67. Create Stunning Video Slideshows

68. iPhone 360 Degree Camera

70. Social Media Optimization

71. Video Optimization

72. Umbrella URLs

74. Pay-Per-Click Organic Search

75. Google Adwords

77. Targeted Ads--- How they Work

79. Ads Targeted by Computer Cookies

80. http://www.intel.com/museumofme/r/index.htm

81. http://www.wefeelfine.org/

82. Facial Recognition Technology: Demographics, Weather, & More

83. Google Goggles

84. Online Business Card

85. Social Media Tools

86. Social Technologies Social Networking: LinkedIn --- Facebook Social Media: SlideShare --- YouTube Social Online Reputation: SocialMention.com ---TWInfluence.com

88. Research -- Spokeo.com, Inside View, LinkedIn

89. Engaging – YouTube, Twitter, Wordpress, RSS

91. Suggested Social Media Websites

92. Join and Participate in LinkedIn Groups

95. Real Estate Specific Social Media / Marketing Sites http://www.realtyrankings.com/best-social-media-sites-for-real-estate-social-networking.htm

96. Shorten a URL Firefox Add on: http://bit.ly/ http://goo.gl/ http://tinyurl.com/

97. A Few Words About Twitter

98. http://twitter.com

99. http://paper.li/

100. Social Media Magazine

103. Create a YouTube Channel & Brand with Company Design Video is the preferred online marketing tool.

104. Video Based Social Network: http://shelby.tv

106. www.PingFM.com

107. http://easypushbuttontraffic.com/ (articles, videos, podcasts & pictures --- paid service)

108. http://www.tubemogul.com/ (video uploads only)

113. Google Alerts:

115. The Most Famous: Cost United Airlines ~ $180 MM in Market Cap.

117. Know what social media is used in various parts of the globe

123. Think: Groupon.com for Teaching

124. http://www.innocentive.com/

125. Outsourcing:

132. Enterprise Social Media Software

133. Enterprise Social Collaboration Software

134. New Project Management Tool

135. Free From Google Apps

136. Web Applications -- Real Estate and Construction Management: Examples…

138. Another Investor Site. Done Correctly the Idea Could Work Locally.http://www.biggerpockets.com/

139. https://www.secondmarket.com/

140. Single Property Websites www.410Building.com

141. Single Property Websites

142. Add to Company Website, Video, Single Property Site

145. Use Solutions Like This On Your Buildings’ Single Property Websites

146. Plat Maps in PDF Brochures

153. Useful & Interesting Real Estate & Construction Management Websites:

155. Local Consumer Site

156. Good Site For All Playershttp://spaceforlease.com

157. Good Community Site for Multifamily Housinghttp://www.multifamilyinsiders.com/home/

158. Great International Online Real Estate CommunityNice website for online reputation management

159. Good Resource Site for Intelligent Building Ideashttp://www.intelligentbuildings.com/

160. Good Site for Analytics – Very Good RSS Feed to Websitehttp://www.rcanalytics.com/

161. Great, Cutting Edge Informationhttp://www.realcomm.com/

162. Leed Educational Sitehttp://www.greenexamprep.com/

166. http://www.businessofyourbrain.com/?cmp=boyb019

167. www.worldproperties.com

168. Resorts Global

169. Ted.com: BlaiseAguera_Maps

170. Mixed Use Real Estate Development

171. Collaborative Consumption