What Web 2.0 Can Do For You

What Web 2.0 can do for you Ann Chapman UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) About this Talk This talk will look at how you can use the social web to support the work of your organisation http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/ Twitter: http://twitter.com/ukolnculture/ Email: [email_address]

What defines Web 2.0? It’s an attitude – not technical standards Always evolving Can be ephemeral Participation Openness and trust Simple to use Often free to use

What is the Social Web? Communication Social networks Sharing content The spaces where people are already

Social Web Users Who? Many grew up with Web 2.0 But not just the young - silver surfers People with disabilities What for? See Web 2.0 as a social environment Use Web 2.0 for personal storage Share content via Web 2.0 How? Devices may determine type of service use Age may steer choice of service types

Did You Know? Fact 72% of internet population are on at least one social network Twitter gets 300,000 new users every day Figures above from: 52 Cool Facts about social media (http:bit.ly/aoczDA) 13 Mind-blowing facts on social media (http:bit.ly/9HDprr) Alerted to these by: Phil Bradley column in CILIP Update

Where Do You Start? Don’t start with ‘ We need to blog ’ But ask yourself What do I want to achieve? Who do I want to make contact with? What are their likely interests? What do they use?

Task = Communicate Think Web 2.0 “ as well as ” Not instead of Web page, RSS feed, posters and fliers, etc. Activities Holiday challenges for children Touch sessions for visually impaired people News Announcements and reminders Changes (to opening hours, services, contact details, etc.) Emergencies (closed by snow, floods, power cuts)

Communicate by … Activities Blogs, Twitter, Web pages News – general Blogs as well as home page and RSS feeds News - emergency Twitter: re-tweets mean a message can reach a wide audience very quickly Update your Facebook page and set up automatic tweets

Communicate using … Blogs Posts can vary in length. Blogging services - the most commonly used are: Blogger, Wordpress, TypePad Micro-blogs Twitter is currently the most used Short messages – 140 character max But there are others, e.g. Tumblr, Plurk, Emote.in, Beeing, Jaiku and identi.ca.

http://britishlibrary.typepad.co.uk/patentsblog/

http://blog.hertfordmuseum.org/

http://twitter.com/bristollibrary

http://twitter.com/devonlibraries **Devon Libraries update twitter via facebook

Character Twitter Accounts Why? Establishing a character makes it more personal Can be quirky and eye-catching It’s fun – appeals to the young (and not so young?) Builds a link to the organisation

http://twitter.com/nathistorywhale

http://twitter.com/iamhenryviii

Task = Building Communities Reading groups Friends of the (museum/library/archive) Local history groups

Build Community by … Reading groups Continue discussion from meetings Enable housebound / sensory impaired to join in Blogs or wikis Friends of the museum – promote activities Facebook groups Local history group - share content Flickr group

http://thebookcase.wetpaint.com/

http://teenreadinggroup.wetpaint.com/

http://www.librarything.com/groups/byairlandseahampshir Hampshire special collections awards public vote

http://www.nmm.ac.uk/about/youth/ http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf

Task = Staff Development The problems Little or no budget Limited staff time to attend courses Staff located in multiple locations Part-time staff – timetabling issues Staff at different levels of experience

Develop Staff Skills by … 23 Things programmes Staff follow at own rate Useful refresher to retain skills How? Follow someone else’s blog or wiki Develop your own training course (and staff manual) as a blog or wiki Use / create resources on YouTube and Slideshare

http://23things.wetpaint.com/ Portsmouth & Surrey

http://devlibs23things.wordpress.com/

Task = Share Content Why? People like to contribute Harness popularity of Flickr and YouTube Enrich the experience Not just on the day Putting things in context Benefits Build engagement Gain additional resources / information

Share Content by … Blogs Local history – post on topic, people add information through comments Flickr Your photos lacking date/place/names Their photos: current events, historical YouTube Curator talks on specific objects Author talks Oral history interviews

http://www.flickr.com/photos/devonlibraries/

What Else Could I Use? Podcasts (via YouTube) Can be audio or video Oral history interviews, author talks ‘ How to’ talks Brian Kelly on Web 2.0 (video podcast on YouTube) http://www.youtube.com/watch?v=axoRFdINQRc Librarything Free up to 200 titles, or small fee above that ‘ New to the library’ collection Virtual bookshelf on a topic Reading group resource

Questions Any questions? Name : Ann Chapman Address : UKOLN, University of Bath, BATH, UK Email : a.d.chapman@ukoln.ac.uk Web site : http://www.ukoln.ac.uk/ Blog : http://blogs.ukoln.ac.uk/cultural-heritage/

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