The Digital Divide? HR and Social Media
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This document discusses how businesses can use social media for human resources functions like recruiting, talent assessment, and crisis management. It provides an overview of common social media platforms and tools for tasks like content creation, curation, and scheduling. Recommendations include using LinkedIn, Facebook, and Twitter to actively promote open positions and your company culture. Monitoring tools can help track online conversations and identify potential candidates. The goal is to bridge the "digital divide" and leverage online networks to connect with top talent.
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The Digital Divide? HR and Social Media
- 1. HR and the Social World Spanning the Digital Divide
- 2. Free confidential consulting assistance Free Market Research Information Low cost Training workshops Innovation and technology consulting Website and social media analysis reports For more information visit the ASU SBTDC Website About the ASU SBTDC
- 3. The Challenge for Today’s Business CEO is NO LONGER Chief Executive Officer…. Today CEO stands for : Chief Editorial Officer
- 4. Every Department and Every Manager Every Business is in the Media Business
- 5. What Is Social Media Marketing?
- 6. What is the Challenge?
- 7. The Challenge Today? How do you get found in a universe with: 500 MILLION websites? 150 MILLION Blogs Over 200 BILLION Internet Display Banner Ads every 90 Days?
- 8. Meet the Social Media Administrator Assists Marketing Department Advises C Suite on Social Media/Online Issues Advises Legal and HR Monitoring Promoting Crisis Management Functional Areas Blurring
- 9. Searching for Top Talent is as much Marketing as promoting your products and services Assess Current Methods – where can online fit? Target Marketing of “Talent” Where do they “live” online? Best Channels to make the “connection” Create the Right “Content” to Connect Scheduling Content Monitoring Activities Legal Rights: http://storify.com/asbtdc_asu/social-media- and-arkansas-law Keying on Recruitment Pool
- 10. Company Website: Blogging? Facebook Social media Demographics Twitter YouTube Pinterest? Slideshare Storify.com Potential Social/Online Networks
- 11. 2 Sides to the Coin
- 12. Ex Employees Venting Zynga
- 14. Recruiting Made Simple with: Encourage all Management and professionals in your organization to join and be active
- 15. Status Updates Think of your Status Updates as Perpetual Employment Advertisements Resources and information from Anthony Juliano’s Slideshare presentation “Linkedin for HR Professionals 2011 NIHRA Annual Conference http://www.slideshare.net/ajuliano/linkedin-for-hr- professionals?from_search=10
- 18. Leverage Your Company Profile and Post Updates Consistently
- 22. Leverage Recommendations of Candidates
- 23. Tools, Tools and More Tools
- 24. Monitoring Tools Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring http://addictomatic.com/ https://twitter.com/search http://www.socialmention.com/ http://www.google.com/alerts
- 25. Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans. YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites. Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content” Tools to Create Content
- 26. Storify.com Storify is one of the best platforms that allows users to aggregate and display photos, articles, tweets and other content from across the web. Paper.li Allows you to curate your favorite twitter, Facebook and RSS sites, writers, etc. into an online newspaper just for your readers. Tools to Curate Content
- 27. Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners” Tools to Save Time
- 29. Email hlawrenc@astate.edu Facebook ASU SBTDC Facebook Page Twitter @asbtdc_asu LinkedIn Herb Lawrence Pinterest: ASU SBTDC YouTube: ASU SBTDC OH…. Or call me (870) 972-3517 Download this Powerpoint for future reference http://www.slideshare.net/hlawrenc/the-digital-divide- hr-and-social-media Let’s Connect
Editor's Notes
- Good news is that small businesses can create a lot of content at virtually no cost. The bad news… lots of folks are doing it and is crowwded
- Note: social mention is still available but will not allow for email delivery anymore. Also the bottom link is an article I curated on how to use listening tools
- Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
- Hot links to free or almost free content creation sites. They will go to my sites so you may have to have my login to access or use your own. Also bottom Linke “Tools to create Great Content” article I curated on Storify with tips and processes that they can access to learn how to use these.
- Scheduling tools again hot links but to my sites may need login to access or use your own. Also bottom link is article I put together on how to use them