The document discusses 4 trends nonprofits should watch in fundraising: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile apps; 3) embrace social giving by enabling volunteer fundraisers; and 4) personalize the donor experience through giving options that make donors feel valued. The VP advocates strategically adapting fundraising practices to changing demographics and technologies to raise more money from diverse audiences.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
The document summarizes key trends in online fundraising for nonprofits. It discusses how nonprofits can [1] leverage technology strategically by improving their websites and donation pages, [2] embrace social giving through platforms like Crowdrise and Cause, and [3] personalize the donor experience. Resources and tips are provided on growing email lists, using social media, and making the most of mobile opportunities. Questions are also posed to help nonprofits assess how they can better achieve their digital fundraising goals.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
The document summarizes key trends in online fundraising for nonprofits. It discusses how nonprofits can [1] leverage technology strategically by improving their websites and donation pages, [2] embrace social giving through platforms like Crowdrise and Cause, and [3] personalize the donor experience. Resources and tips are provided on growing email lists, using social media, and making the most of mobile opportunities. Questions are also posed to help nonprofits assess how they can better achieve their digital fundraising goals.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides examples and questions to help non-profits respond to these trends, such as how to connect with diverse groups, strategic use of websites and email lists, enabling volunteer fundraisers, and giving donors personalized giving options. Resources are also listed to help non-profits learn best practices.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
The document summarizes key strategies for online fundraising presented by Jocelyn Harmon of Network for Good. It discusses trends in online giving and strategies such as having an optimized donation page on a nonprofit's website, growing an email list, leveraging social media and personalization. Harmon emphasizes the importance of being strategic with technology and focusing on acquiring donors and retaining existing donors through customized engagement online.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
The art and science of online fundraising robert wood johnson finalJocelyn Harmon
The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
This document summarizes a presentation by Jay Love on secrets to successful donor communications. The presentation outlines 9 secrets: 1) aim for "mental nods" from the reader, 2) focus on the donor not the organization, 3) make donors the solution to a problem, 4) keep the first paragraph short, 5) include multiple asks, 6) avoid boring the reader, 7) know the single most important thing to convey, 8) get donors invested in a cause, and 9) use colloquial language. The goal of communications is to have a brief persuasive conversation to earn a gift for the organization's cause.
The document provides tips for raising $100,000 for a political campaign. It recommends breaking the large goal into smaller, more manageable strategies like targeting major donors who can give the maximum donation, hosting fundraising events, growing online donations, obtaining support from issue-focused PACs, and expanding one's network. It also stresses the importance of dedicating campaign staff solely to fundraising and the candidate's role as a skilled fundraiser who regularly solicits donations.
Virtuous: Donor Engagement in an Age of Continuous ConnectionVirtuous Software
Virtuous is your nonprofit's integrated CRM, Marketing and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.
This webinar is designed for staff or Board of nonprofits who are looking to get some new ideas for broadening their base of individual donors. We discuss how to identify your ideal donors, learn where to reach them, and some of the creative ways you can reach them effectively even with a lean budget.
eNewsletters and the Path to Donor HappinessKaren Luttrell
The document discusses how to create effective enewsletters to retain donors. It recommends making the enewsletter brief, frequent, easy to read, personal, informative, and emotional. The key is to build relationships with donors by expressing gratitude, telling stories of impact, and encouraging greater involvement through two-way communication and calls to action. The document provides tips for each step, such as using the donor's name, highlighting their impact, and testing content to refine the enewsletter over time.
Join Firstgiving’s James Campbell and Sheila Wenger of the Angelman Syndrome Foundation for this informative session on fundraising online beyond the simple donate button. Shiela gives an overview of Angelman Syndrome Foundation’s increasing success with person to person fundraising and James explains the differences between the plain donate button and true online fundraising.
Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe WatersWild Apricot
In this free Expert Webinar, Joe will teach you how to:
-Identify assets within your organizations that will appeal to potential sponsors.
-Detect sponsors from the pool of businesses you currently know and interact.
-Present and close your proposal with confidence and passion.
-Add a special "twist" to sponsorship that could raise you a lot more money.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
FirstGiving webinar on Person-to-Person Fundraisingpeterdeitz
The document summarizes a webinar about online fundraising mistakes and solutions. It discusses common nonprofit mistakes like trying to reinvent processes, neglecting current channels, and not embracing social media. It also outlines fundraising mistakes like asking for donations only once and not personalizing appeals. The presentation includes a case study from the Humane Society of Broward County and a demonstration of Firstgiving's fundraising tools.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
NAYDO Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiserJori Taylor
The document discusses peer-to-peer fundraising for YMCA organizations. It defines peer-to-peer fundraising as recruiting campaigners to ask their peers to donate to their YMCA. Peer-to-peer fundraising can take place all year long and involves setting up personal fundraising pages for campaigners on an online fundraising platform. The document provides tips on how to implement an effective peer-to-peer fundraising strategy, including using email and social media to promote campaigns and making the process easy for campaigners and donors.
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
This document discusses fundraising strategies for non-profits, with a focus on using social media. It notes that individual donations make up 80% of charitable funds in the US. Social media can increase donations by up to 40% by helping donors feel connected to an organization and spreading its message virally. The document also provides tips for online fundraising campaigns, like having a clear call to action and making donations easy. It outlines current and goals fundraising for Save a Mother, including growing its online community through social media interns' efforts.
The document discusses marketing with little to no money using social media. It notes that as of 2014, 74% of online adults use social networking sites. Some easy and effective ways to use social media mentioned include using events to spread the word and sharing posts across multiple networks. The key things to keep in mind when posting are to have a clear goal, know your audience, and be authentic. Social media is emphasized as an important tool for organizations with small marketing budgets.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Bequest giving has increased significantly from 1993 to 2005, growing from $8.86 billion to $17.44 billion annually. The best prospects for donations are loyal, long-term donors rather than those with simply high age and wealth. Different methods like direct mail, email, websites, and personal visits should be used to educate and qualify prospects at different levels of affinity and wealth. Messaging and communications should be tailored to specific audiences and focus on selling an inspiring vision.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
The document summarizes key strategies for online fundraising presented by Jocelyn Harmon of Network for Good. It discusses trends in online giving and strategies such as having an optimized donation page on a nonprofit's website, growing an email list, leveraging social media and personalization. Harmon emphasizes the importance of being strategic with technology and focusing on acquiring donors and retaining existing donors through customized engagement online.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
The art and science of online fundraising robert wood johnson finalJocelyn Harmon
The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
This document summarizes a presentation by Jay Love on secrets to successful donor communications. The presentation outlines 9 secrets: 1) aim for "mental nods" from the reader, 2) focus on the donor not the organization, 3) make donors the solution to a problem, 4) keep the first paragraph short, 5) include multiple asks, 6) avoid boring the reader, 7) know the single most important thing to convey, 8) get donors invested in a cause, and 9) use colloquial language. The goal of communications is to have a brief persuasive conversation to earn a gift for the organization's cause.
The document provides tips for raising $100,000 for a political campaign. It recommends breaking the large goal into smaller, more manageable strategies like targeting major donors who can give the maximum donation, hosting fundraising events, growing online donations, obtaining support from issue-focused PACs, and expanding one's network. It also stresses the importance of dedicating campaign staff solely to fundraising and the candidate's role as a skilled fundraiser who regularly solicits donations.
Virtuous: Donor Engagement in an Age of Continuous ConnectionVirtuous Software
Virtuous is your nonprofit's integrated CRM, Marketing and Donation Platform and is designed to help you grow giving and provide a personalized donor experience at scale.
This webinar is designed for staff or Board of nonprofits who are looking to get some new ideas for broadening their base of individual donors. We discuss how to identify your ideal donors, learn where to reach them, and some of the creative ways you can reach them effectively even with a lean budget.
eNewsletters and the Path to Donor HappinessKaren Luttrell
The document discusses how to create effective enewsletters to retain donors. It recommends making the enewsletter brief, frequent, easy to read, personal, informative, and emotional. The key is to build relationships with donors by expressing gratitude, telling stories of impact, and encouraging greater involvement through two-way communication and calls to action. The document provides tips for each step, such as using the donor's name, highlighting their impact, and testing content to refine the enewsletter over time.
Join Firstgiving’s James Campbell and Sheila Wenger of the Angelman Syndrome Foundation for this informative session on fundraising online beyond the simple donate button. Shiela gives an overview of Angelman Syndrome Foundation’s increasing success with person to person fundraising and James explains the differences between the plain donate button and true online fundraising.
Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe WatersWild Apricot
In this free Expert Webinar, Joe will teach you how to:
-Identify assets within your organizations that will appeal to potential sponsors.
-Detect sponsors from the pool of businesses you currently know and interact.
-Present and close your proposal with confidence and passion.
-Add a special "twist" to sponsorship that could raise you a lot more money.
How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
FirstGiving webinar on Person-to-Person Fundraisingpeterdeitz
The document summarizes a webinar about online fundraising mistakes and solutions. It discusses common nonprofit mistakes like trying to reinvent processes, neglecting current channels, and not embracing social media. It also outlines fundraising mistakes like asking for donations only once and not personalizing appeals. The presentation includes a case study from the Humane Society of Broward County and a demonstration of Firstgiving's fundraising tools.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
NAYDO Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiserJori Taylor
The document discusses peer-to-peer fundraising for YMCA organizations. It defines peer-to-peer fundraising as recruiting campaigners to ask their peers to donate to their YMCA. Peer-to-peer fundraising can take place all year long and involves setting up personal fundraising pages for campaigners on an online fundraising platform. The document provides tips on how to implement an effective peer-to-peer fundraising strategy, including using email and social media to promote campaigns and making the process easy for campaigners and donors.
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
This document discusses fundraising strategies for non-profits, with a focus on using social media. It notes that individual donations make up 80% of charitable funds in the US. Social media can increase donations by up to 40% by helping donors feel connected to an organization and spreading its message virally. The document also provides tips for online fundraising campaigns, like having a clear call to action and making donations easy. It outlines current and goals fundraising for Save a Mother, including growing its online community through social media interns' efforts.
The document discusses marketing with little to no money using social media. It notes that as of 2014, 74% of online adults use social networking sites. Some easy and effective ways to use social media mentioned include using events to spread the word and sharing posts across multiple networks. The key things to keep in mind when posting are to have a clear goal, know your audience, and be authentic. Social media is emphasized as an important tool for organizations with small marketing budgets.
This presentation discusses the rise of social media and online giving. Some key points include:
- Online giving has increased 13% from 2010-2011, with 70% of millennials donating online.
- Social media is best for relationship building rather than direct fundraising.
- Effective social media use requires strategy, understanding demographics, crafting the right messages, and choosing appropriate platforms like Facebook, Twitter, and LinkedIn.
- Imagery and stories are very important on social media to engage users and elicit donations.
Bequest giving has increased significantly from 1993 to 2005, growing from $8.86 billion to $17.44 billion annually. The best prospects for donations are loyal, long-term donors rather than those with simply high age and wealth. Different methods like direct mail, email, websites, and personal visits should be used to educate and qualify prospects at different levels of affinity and wealth. Messaging and communications should be tailored to specific audiences and focus on selling an inspiring vision.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Tennessee Valley Institute for Nonprofit Excellenceguest1945e7ca
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
The document provides an overview of social networking and how non-profits can leverage it for fundraising and engagement. It discusses how fundraising is moving online, the importance of understanding audiences, and strategies like using personal stories, contests, and tools that allow supporters to fundraise through their own networks. Specific action items recommended include getting an online presence, listening to audiences, focusing on their values, and giving supporters ways to speak for the cause in their own social networks.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
Millennials are eager to support causes they are passionate about and make a positive impact. To engage millennial donors, organizations must inspire them by showing how their donations can specifically help address important issues. Effective strategies include using mobile-friendly websites, social media, and email to share compelling stories and impactful messages. Millennials prefer to give online and in ways that facilitate peer influence and fundraising. Events remain important for engagement but organizations should also explore ongoing engagement and giving opportunities like monthly donations.
This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
This document summarizes key points about social networking and online fundraising. It discusses how social networking allows anyone to share information and collaborate online. It emphasizes listening to audiences and engaging them where they are online through tools like badges and contests. Nonprofits are encouraged to give supporters ways to promote the cause through their own networks and relinquish some control of messaging to passionate volunteers.
Webinar: Institutional Philanthropy & Grassroots Fundraising: A Match Made fo...EPIPNational
With so many complex social and political forces impacting philanthropy and the third sector today, it’s more important than ever for social justice fundraisers of every stripe to find purpose and meaning in their toil. The Grassroots Institute for Fundraising Training (GIFT) suggests that the distinction between donor and recipient is fleeting and that the transformational power of philanthropy lies in discovering and sharing our inner fundraiser with the world around us. Join us for this engaging webinar as we explore GIFT’s work to cultivate intention, craft, and pride in the role of the fundraiser as part of a broader effort to redefine philanthropy and help construct a shared vision of resource mobilization across the sector. We’ll learn about GIFT’s programs, in particular the biennial Money for Our Movements: A Social Justice Fundraising Conference, hear about impact from partners who’ve experienced GIFT’s transformative programming, and consider some strategic philanthropic responses to current trends in the sector.
This presentation discusses social media and its importance for nonprofits. Key points include:
- Social media can increase online giving and friendraising. Younger donors especially engage via social media.
- Data shows online giving increased 13% from 2010-2011, with 70% of millennials donating online.
- Successful social media involves aligning with your mission, understanding demographics, crafting engaging messages, and picking the right platforms like Facebook, Twitter, and Instagram.
- Content, imagery, and storytelling are important. Social media complements but does not replace in-person engagement. Measurement and compliance with regulations are also important.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
The document discusses 5 key things organizations can do with a CRM:
1. Use analytics of donor data like giving scores to target fundraising more effectively.
2. Focus on donor acquisition through various online and offline engagement opportunities to build the donor base.
3. Implement a donor lifecycle approach to cultivate donors through coordinated multi-channel communications.
4. Leverage integrated online surveys and petitions to uncover new donor prospects like legacy or major gift leads.
5. Analyze reporting to determine the most effective fundraising activities and allocate limited resources accordingly.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help bond donors to the cause, and increase the chances donors will continue supporting and giving.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, enhances the impact. The goal is to make donors feel appreciated for their contribution to the organization's mission.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, can strengthen impact. The goal is to make donors feel appreciated for their role in furthering the nonprofit's mission.
Nonprofits can increase donor value and retention rates by integrating online marketing like email and social media with traditional offline fundraising. The whitepaper found that an "Internet Enabled" approach that combines online and offline efforts yields a 95% increase in 12-month donor value and 121% increase in lifetime donor value over solely traditional offline fundraising. It also results in a 48% higher new donor rate and 34.4% higher renewal rate compared to only using traditional fundraising.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
Social media and your organization 7.15.10Jocelyn Harmon
The document discusses how organizations can utilize social media to engage with stakeholders and achieve their communication goals. It defines social media and provides statistics on its widespread use. Key recommendations include developing a social media strategy aligned with communication objectives, understanding audience demographics and behaviors online, and using various social media tools like websites, blogs, video and social networks to build relationships and spread content. Proper measurement is also emphasized.
The document discusses strategies for successful online fundraising. It notes that $300 billion was raised in donations in 2008, with $15 billion raised online, a 44% increase from 2007. Some key points made include choosing between organic and paid methods for building an email list; creating effective landing pages; writing compelling donor-centric copy; and carefully measuring email and website metrics like open rates, click-through rates, and conversion rates. Online donors tend to be younger with higher incomes and give both online and offline. The document provides resources for nonprofit marketers and urges connecting on social media, but notes engagement is more important than Facebook ads.
Online fundraising has grown significantly in recent years. In 2008, over $15 billion was donated online, a 44% increase from 2007. Online donations accounted for just over 5% of total US charity donations in 2008. Younger donors are more likely to donate online, with the average online donor being 38 years old compared to 60+ for offline donors. Various online tools like websites, email, social media, and peer-to-peer fundraising platforms can be used to engage donors and raise funds, with websites and email currently being the most effective methods. Strategy is emphasized as the key priority over specific online tactics.
Nonprofits that use both traditional and internet fundraising methods see significantly higher donor value and retention rates compared to those using only traditional offline methods. Specifically, internet-enabled nonprofits see a 95% increase in 12-month donor value and 121% increase in lifetime donor value. They also see a 48% higher new donor renewal rate and 34.4% higher overall renewal rate than traditionally focused nonprofits. The results suggest nonprofits can boost fundraising success by integrating online and offline marketing.
This document discusses the importance of diversity in technology and communications teams. It defines diversity as being about inclusive processes and multiple perspectives, rather than just having a token person of color. It provides statistics showing the growing diversity of the US population and notes that diverse teams are better able to reach and understand diverse audiences. Finally, it lists several tips and resources for making teams more diverse.
Online advocacy refers to actively supporting an idea or cause online through pleading or arguing. It is an inexpensive and fast way to reach new audiences globally and enable advocates to advocate on an organization's behalf. The document provides an overview of common online advocacy tools like websites, email, social media, videos, and petitions. It emphasizes the importance of understanding audiences and having a strategy before using tools to connect, share information, and enact change online.
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
The document discusses how to build and manage an organization's personality and brand through its online presence. It emphasizes that a website is important for communicating an organization's values, mission, and who it serves. It provides tips for assessing an organization's brand, choosing words and images for its website, and connecting its online presence to the audience it aims to serve. The overall message is that an organization's website is a key part of managing its public image and connecting with stakeholders.
Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns ...Jocelyn Harmon
This document discusses bridging direct marketing and social media activities for fundraising success. It notes that while direct mail was once king, social media is now where hundreds of millions of people engage online. It recommends non-profits first understand their goals, where their stakeholders engage, and their capacity. Key advice includes starting with building an online presence and email list before fully engaging on social media, and realizing high-quality, regular content is needed to succeed through social channels.
Data Appending Strategies Bridge 5 09 FinalJocelyn Harmon
The document discusses strategies for appending demographic and marketing data to fundraising lists to enhance fundraising efforts. It provides examples of how appending data on interests like fishing licenses or dog ownership increased response rates. Appending data on age, wealth, home value and contact information like phone, email and social media allows for more targeted fundraising, improved communications, and identification of prospective planned giving donors. Examples are given of non-profits that increased fundraising after implementing a data appending strategy to segment campaigns and engage donors through their preferred channels.
The document discusses blogging best practices for companies. It defines what a blog is and explains that blogs allow direct engagement with customers, employees, and the public. The document outlines why companies blog, including to connect, influence conversations, showcase expertise, and build their brand. It provides tips for an effective blogging strategy, content creation, promotion, and measuring success.
This document provides an overview of social media and tips for non-profits to utilize social media. It defines social media as internet-based tools to share information, learn, and connect with others like blogs, Facebook, YouTube, and Twitter. It notes that 75% of internet users participate in some form of social media. The document recommends four key tools - blogs to communicate, social networking sites to build audience, YouTube to educate through video, and Twitter to see discussions and drive traffic. It concludes with tips to learn from influential bloggers in your industry and that you will lose some message control with social media.
Office Of Partnerships And Grants Development. 6.11.08Jocelyn Harmon
The document discusses technology tools that can help nonprofits succeed. It describes NPower Greater DC Region, a nonprofit technology consulting firm that provides services like technology assessments and online IT support to other nonprofits. It notes that many nonprofits struggle with recruiting IT staff and having technology capacity. The rest of the document outlines specific tools that nonprofits can use for communication, collaboration, tracking stakeholders, receiving donations, and more. These include websites, databases, blogs, video, social networking sites, and tools from organizations like Idealware, NTEN, TechSoup, and Google for Nonprofits.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
17. Questions for you?
• What are you doing to respond to the
demographic shifts shaping your
city, state, and county?
• Specifically, what are you doing to connect
with
– people of color,
– young people
– and women philanthropists?
32. Mastering Mobile – 3 Options
• Text to Give
• Smart phone apps
• Mobile Websites
33. Questions for you?
• What are your online fundraising goals?
• How can you use technology to raise more
money, acquire new donors and retain the
ones you have?
• What is your staff capacity for managing new
media?
• Do you have the basics in place, i.e. is your
website and email list up to snuff?
38. Questions for you?
• How are you building a network of volunteer
fundraisers for your organization?
• How are you enabling your best fundraisers to
raise funds for you?
• How are you staying connected to these new
evangelists who are connected to each other
but might not be connected to you?
44. Questions for you?
• How can you personalize the giving experience
for your donors by giving them options for
how they express their generosity?
• How can you draw them closer to you by
making them feel like the special, valuable and
unique individuals they are?
Editor's Notes
Thank you so much for inviting me here today!I’m really excited to talk about the changing face of philanthropy. It’s so important understand and embrace the changes shaping our field and to use this information to improve ourselves and our organizations.
I decided last night that I want to dedicate this talk to Rachel Beckwith.I don’t know Rachel, I just *met* her online a few days ago while doing research for this presentation. She’s the model I think of great philanthropy – of inspiring others to give generously of themselves. Of inspiring others to CARE deeply about other human beings.But you decide for yourself after you hear her story.-----On June 12th 2011, I'm turning 9.I found out that millions of people don't live to see their 5th birthday. And why? Because they didn't have access to clean, safe water.So I'm celebrating my birthday like never before. I'm asking from everyone I know to donate to my campaign instead of gifts for my birthday. Every penny of the money raised will go directly to fund freshwater projects in developing nations. Even better, every dollar is "proved" when the projects are completeand photos and GPS coordinates are posted using Google Earth. My goal is to raise $300 by my birthday, June 12, 2011. Please consider helping me.Thank you so much!!!----I’ve very sad to tell you this but according to the nonprofit, Charity Water, that she was raising money for, Rachel died in a fatal car accident a few weeks ago. But people around the world picked up where she left off.Her birthday wish to bring clean water to people in need has touched thousands and raised $862,440 so far!>>>>>In response to this outpouring of generosity which Rachel inspired, her mother – Samantha - posted this comment on July 25.I am in awe of the overwhelming love to take my daughters dream and make it a reality. In the face of unexplainable pain you have provided undeniable hope. Thank you for your generosity! I know Rachel is smiling!
So where are we now? And how do we inspire the kind of giving that Rachel inspired in us, everyday.It’s helpful to start with a baseline so that we can get a context and understand where we are going.According to Giving USA – and you also have this information on your table – total charitable giving increased 3.8 percent between 2009 and 2010. This can be attributed, at least in part, to the modest economic recovery underway after the prolonged recessionary period from late 2007 to mid-2009.The challenge is that from 2008 – 2009 contributions decreased by 6.5 percent from 2008. So if we look at charitable giving since 2008, giving is still down by -3.0 percent.
Couple this with the fact that the nonprofit marketplace is BIG. According to the National Center for Charitable Statistics there were 1,046,719 public charities in 11/2010.
Welcome to the fundraising smack-down. With giving down and 1M+ nonprofits, we’re all competing for funds, for the attention of donors. It’s not a great way to live.
They only way we can succeed is by understanding and embracing the changes before us. AND, instead of fighting over the scraps, we need to ENLARGE the pie of potential donors AND help to UNLEASH GENEROSITY in ourselves and others.We also need to make the structural and cultural changes necessary to embrace our “new normal.”
So today, I want to dig in a little to 4 key trends that are changing the face of philanthropy. I also want to leave you with some key questions that you can take back to your organization and you grapple with the “New Normal.”Embrace the changing demographics of our country, especially as it relates to reaching out to people of color, younger donors and women.Embrace technology and leverage it for giving – STRATEGICALLY!Embrace social giving.Personalizegiving options for your donors and make them feel like the unique, special and amazing people that they are!
This looks like my daughter’s classroom.We live in Montgomery County, MD where we just graduated that last MAJORITY WHITE CLASS at our local High School.I tell my friends and family that my daughter’s school feels a little like the United Nations to me. There are black kids and white kids and Hispanic kids and Asian kids and they are all growing up TOGETHER.While the demographics of my county are not representative of the country as a whole YET, the demographics of the U.S. are changing rapidly.According to the Census Bureau by 2042 the U.S. will be majority people of color.
Here is the challenge. Most nonprofits, especially the bigger and national ones are not diverse. According to the Racial Diversity Collaborative & the Urban Institute, “92 percent of national nonprofits headquartered in Washington, DC are led by white executive directors.” And, I probably don’t have to tell you this but nonprofit boards are worse. This is something we really have to look at as nonprofits, because diversifying our workplaces is going to become a matter of survival. It’s no longer a nice to have, it’s a imperative if we want to remain competitive and attract new donors.
Here is an example of an organization, that many of your are familiar with – Susan G. Komen for the Cure that is reaching out to Black Americans and educating them about their risk for breast cancer. I’d like to see many more organizations, building bridges to communities of color.
The other demographic shift that is happening is that the the Millenials are entering the workplace and they are proving more diverse (and open) than any preceding generation, with many more young people of color, first- and second- generation immigrants and mixed-race individuals.” - Convergence: How Five Trends Will Shape the Social Sector, La PianaAssociates
As you know, Millenials are also reshaping philanthropy via their savvy and native use of TECHNOLOGY, which I’ll discuss in the next few slides.Again, it’s imperative that we all have our eyes on these dynamic young folks. They may not be huge givers yet, but they are the philanthropists of the future and they do not give in the same ways that we do.
The final demographic shift that all nonprofits should have their eye on and I see that you have a workshop later today on this issue isWomen’s power!Women’s power is also on the rise, not just domestically, but globally. A report from the consulting firm, Booz Allen Women, called “the Third Billion” shows that globally women are the next emerging economy.”
Many nonprofits and causes like CARE, Camfed, and the Girl Effect, pictured here are educating the public about how to unleash the power of women and girls. But we also need to understand that critical role that women play and will continue to play as philanthropists.
According to Women Give 2010, a study by the Women’s Philanthropy Institute, women give more than men AT EVERY INCOME LEVEL but one.
And, while this fact is not widely known, women actually control 51.4% of personal wealth in the United States.76% of Americans believe that men control more wealth than women. But a new survey of Federal Reserve Board data reveals that women actually control 51.3% of personal wealth in the United States. Many Americans believe that whites give a greater percentage of their income to charities than minorities. The poll show that most Americans believe this. However, in families with incomes of $25,000 or more, Black women are more likely to give to charity than White women are, and give in excess of $1,000. In addition, minorities are more likely to give when asked for a donation, but are asked less often than whites. ("The Contemporary Charitable Giving and Volunteerism of Black Women, 1986, Gallup.
Trend #2 that is changing the face of philanthropy is TECHNOLOGY.Raise your hand if you have a cell phone in your pocket or purse?Raise your hand is you’ve made a donation online?Raise your hand if you’ve made a donation via text?Raise your hand if you’ve dated online? Gotcha!The best fundraisers going forward will leverage technology to extend their work and bolster their success.But they will do it STRATEGICALLY instead of getting caught in “shiny object syndrome.”
So how much money was given online last year? Don’t look at the slide!
20 billion dollars and online giving grows incrementally every year.Source: 2010 Online Giving Report, Blackbaudhttp://www.blackbaud.com/onlinefundraising
It’s also important to note that according to new reports and this research from Blackbaud, 88% of nonprofits had at least one online gift of $1,000 or more.So if you’re thinking that major gifts still only happen face to face, it’s just not true.Source: 2010 Online Giving Report, Blackbaudhttp://www.blackbaud.com/onlinefundraising
Still, online giving has NOT trended as fast as online banking and online shopping,And this is why you need to be VERY STRATEGIC in your approach to raising money online!Source: 2010 Online Giving Report, Blackbaudhttp://www.blackbaud.com/onlinefundraising
Before diving in… do your homework.Also, there is an order you should follow if you want to raise money online.
Website first!Your website should still be the hub of all your communication activities. Make it EAY for people to understand in 1 minute or less what you do.Next make it easy for people to donate.Also, make it easy for people to repurpose your content, i.e. if they seem something that they like on your site, make it easy for them to SHARE it with others.Finally, learn to write for the web! People don’t READ websites like they read text. When in doubt, remember that LESS is MORE!
Next, if your want to raise money online, you have to have someone to solicit.So build an email list.Also, buy a commercial email services platform. Do not use Outlook for blast emails.And, make it easy for people to subscribe. Put an email sign up on every page of your website.
Once you’ve mastered the basics, it’s time to wade into social media. There are SO many social networks out there that it is totally paralyzing. How should you choose which social networks to embrace?Go where your donors already are?Here is the trick about social networking. It’s a way to grow a community.However, and this is a big however, you don’t really own people who “like” you on Facebook until they join your list. So as you develop deeper relationships with people, try to bring them over to your list.
And, not much for nonprofits to do on it yet, but you may want to keep your eye on Google+.
Twitter is a great tool but you won’t make much money with it.Use it if you have the capacity to use it.Twitter is great for seeing who is talking about your issue right now. It’s also good for reaching new audiences. When I first joined Twitter I found that it enabled me to connect with people – like journalists and key bloggers – who wouldn’t return my email. I’m not sure if that is true now that the medium is more mainstream. But you can try.
Here is one thing that I wish for every nonprofit. I wish that every nonprofit had a video to tell me what they do in 2 minutes or less. Here is an example of a great video from a nonprofit called Charity: Water – a nonprofit that brings water to people in the developing world - that makes a very strong and compellng case about what water really means and why it’s SO important for people to support this cause.
Finally, I know you’re hearing a lot about mobile these days. The speed of mobile adoption is really a fascinating phenomenon in our time.According to the International Telecommunication Union (ITU), we are likely to see the number of cell phone subscriptions across the globe hit 5 billion sometime in 2010!And of course, afficianados of mobile say that our phones will enable us to do EVERYTHING some day. I paid my first parking meter fee with my iPhone last week!In the last few years, mobile donations have been growing at a much faster pace than other donations channels when they were first introduced. For example, in 1998, the year after online donations first became a viable fundraising channel, $350,000 was raised via online donations. Compare that to this number: In 2009, the year after mobile donations were first introduced, more than $1.5 million in funds were raised via text-based giving. In 1999, after people had been donating funds online for three years, $1.1 million was raised via the online giving channel. In contrast, in 2010, the third year that donations could be made via mobile phones, a whopping $42 million was raised. So three years after text-based giving first became available, the mobile donation fundraising channel has already raised more than 30 times as many dollars as the online donation channel did when it was in its infancy.This is a testament to how quickly text-based donations are growing.
Here is a quick quiz, how many cell phone subscriptions were there in the world in 2010?Don’t look at the screen.5 billion!
When people talk about mobile marketing and fundraising they are really talking about 3 different things. And, we can’t get into it all here but I want to give you a taste.You have 3 options when approaching mobile for fundraising. You can do a text to give campaign. However, it’s only an option if your charity has annual revenues greater than $500,000. And, the carriers limit the amount of the donations you ask for.Smart phone apps are another option but think about it. What would make your app so compelling that people would download it and use it regularly. You have to create something that has great utility for consumers, like google maps for driving directions or those all important games that my husband LOVES to play.If you’re dying to get into mobile now, a mobile website is probably the way to go because it will enable people to properly and effectively view your website via their phone. And, as you remember, your website is your home base on the web.With a mobile website, you can control the donation options and you can also share your content with people right when they want it.
The 3rd and 4th trends which I want to talk about are social giving and personalization.Social giving is NOT new. Right?We have always raised money for family, friends, colleagues in need. However, technology has significantly enhanced our ability to reach many more people than ever before and it has significantly lowered the cost of peer-to-peer fundraising. It seems like every day I see a new social fundraising site. They all have funny names. Six Degrees, Crowdrise, pictured here, First Giving, Razoo, Fundly, and Rally and, of course, Causes on Facebook are just a few of the sites out there.Here is what is so cool about these sites, they enable anyone to become a fundraiser on their own. ---Social giving can be so powerful because, as you and I both know sometimes that MESSENGER is more important than the MESSAGE.There are 2 tricks with social fundraising.Finding the influencers in your network who are willing to help you spread the word. Finding a way to stay connected to people who give through friends and family – because they are not necessarily connected to your organization or even your cause. They are connected to their friends. Nonprofits, even those that don’t have missions that lend themselves easily to social engagement, need to find ways to enable social giving.In the future, in addition to being fundraisers, we are going to have to become FACILITATORS of others’ giving by encouraging them to spread the word and help move our causes forward.
I already told you about Rachel’s story. Again, it’s a great example of social fundraising in action. Charity: Water has been smart to enable peer-to-peer fundraising functionality via their site and to encourage people to use special events in their lives, like birthdays, anniversaries and such to raise money to bring clean drinking water to more people.
Causes on Facebook is another example of a social fundraising site.
Your Cause is another site that lets anyone, anywhere become a fundraiser.
Finally, and I have to admit, I’m not sure if this is a welcome trend or not, but charitable giving is becoming much more personal experience and I think this trend is likely to continue into the future. My daughter’s best friend Olivia showed up at camp this year with custom Nikes. I’m so out of it that I didn’t even know that you could customize Nikes.So my thinking is that If I can personalize my sneakers, why can’t I personalize my giving experience?Personalization or restricted giving is something we hate as fundraisers but I’m not sure that there is anything we can do about it.Find ways to MERCHANDISE what you do. Here is what I mean.Personalization can be abetted by technology. For example, my daughter’s friend Olivia showed up at camp this year with custom Nikes. I love Amazon. I feel like I have a personal relationship with them. EVEN though. I’ve never spoken to an Amazon.com rep. They use the power of segmentaiton and personalization to “speak” to me directly. They recommend books that are similar to ones I’ve already read.They ask for my recommendations on books I’ve purchased.Of course, this benefits them to because the create a virtuous cycle. I purchase more books, I enhance their referral engine.Donor’s choose does this too. As soon as I donate on their site. They feature a testimonial from me about why?
Donor’s choose is the gold standard for offering concrete giving opportunities to donors. Donors, especially younger donors, want more choice. They want to really understand what their giving does and how it can be spent. It’s up to us to show them where there dollars go.
At my previous company,our members accrue points when they take certain actions on our site. We then offer them a chance to redeem these butterfly points for very tangible donations to nonprofits.
Global Giving gives you’re an opportunity to give to really discrete projects and needs in the developing world.
Oxfam will even let you give the gift of poop!
And of course it goes without saying that sometimes the most personal thing that you can do for your donors is to simply say a genuine, heartfelt thanks!
And, so now that is what I would like to say to you.Thank you for making a difference in the world.Thank you for getting up every day and giving people an opportunity to share their time, talent and treasure with others.I salute you!