Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

•Download as PPTX, PDF•

1 like•1,850 views

Allison Fine, best-selling author and social media expert, share's her insight on her new book: Matterness - What Fearless Leaders Know About the Power and Promise of Social Media. Learn new ways to connect and engage with your members by making them feel they matter.

Marketing

Matterness
ALLISON FINE
MARCH 18, 2015
Making Members Matter
A Webinar for Wild Apricot

Members Don’t Feel Like
they Matter
“I’ve
Been a
Member
for Years!”“Why
Don’t You
Talk to Me
Like a
Person?”
“You
Keep
Misspellin
g My
Name.”
“I Never
Got a
Thank
You.”

Question
When Have You Felt
Like You
Don’t Matter?

Outsized Fears Create Fortresses
People are Mean and
Greedy
Social Media Are Making
Us Less Civil
The World is Uncontrollable

Question
When Has an Org or
Person Made You Feel
Like You Matter?

People Are Smart, Generous &
Kind & Waiting to Help

Measure What You Value
Do We Send Too Many Emails?
Why Didn’t You Come?
Do You Matter to Us?

Gaining Matterness
 Identify Your Default Settings:
Are We More Open or Closed?
More Afraid than Fearless?
Make People Known or Unknown
 Use Scenarios to Create
Conversation Starters Not Stoppers
 Try 3 New and Fun Ways to Thank
People This Year
 Enable People to Tell Their Stories

Be Different & Do Different
Twitter: @affine
afine@afine.us
www.allisonfine.com

Thank you for participating in our webinar.
www.wildapricot.com
Try our free 30 day trial – Risk Free!
Rated #1 in Capterra’s Top Membership Management Software two years in a row.

Trevor Clark, CFRE will share his expertise in developing Major Gift programs and building relationships that support success. With over twenty years experience in the non-profit sector, Trevor Clark is a fundraising leader with advanced qualifications and successful leadership experience in organizations of national and international scope. Trevor is currently the Regional Director of Development for the Alzheimer Societies of Niagara, Brant, Haldimand Norfolk and Hamilton Halton.

Raising More Money By Asking (and Answering) Better Questions

Bloomerang

Maximizing the Lifetime Value of Your Donors for Fundraising Success (AFP FL ...

Bloomerang

https://bloomerang.co/resources/speaking/ Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn. Why let this enormous asset go underutilized? In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder. Learning Outcomes: Be familiar with data management techniques that maximize the capabilities of your database and increase productivity Understand segmenting strategies lead to higher response rates from your donor communications Learn how to generate meaningful reports that will impact your internal procedures

Making the Ask Workshop for Valley Gives (4 1-16)

Community Foundation of Western Mass

The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

It’s time to break down the walls of dysfunction and transform your program and development departments into a healthy, thriving, unified force that creates a true culture of philanthropy within your organization. In this presentation, Pursuant Vice President of Training, Rachel Muir, explains how your organization can break down the walls between programs and development to create a culture of philanthropy throughout your entire organization. In this presentation, you'll learn: - Front-line stories about how one nonprofit conquered the organizational challenges that were hindering a true culture of philanthropy - A new perspective on what the program and development departments really want - 10 ways to create a culture of philanthropy and help make feuding teams more harmonious - Tips to empower your organization’s decision making To watch a replay of the webinar with audio, visit: http://www.pursuant.com/fundraising-resources/creating-culture-philanthropy-breaking-walls/

Volunteer Recruitment Strategies for Non-Profit OrganizationsCrozier & Associates Consulting Engineers

Effective Volunteer Recruitment & Engagement, presented to Carolinas Associat...Katherine Swartz Hilton

John Haydon- Valley GivesTelling better stories with facebook and instagram

mdechiara

The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

Wild Apricot Expert Webinar Series: How to Build an Amazing Volunteer Recruit...

Wild Apricot

eNewsletters and the Path to Donor Happiness

Karen Luttrell

How to Raise Major Gifts -- The Right Way

Bloomerang

https://bloomerang.co/resources/webinars/ This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways. We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts. At the conclusion of this session, participants will: Understand research-based best practices for raising major gifts Debunk myths around raising major gifts Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization

Wild Apricot Free Expert Webinar: Build a Culture of Leadership in 6 Steps

Wild Apricot

Your Board as Advocates and Ambassadors

garyrick23

Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...

VolunteerMatch

It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work. The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.

12 Questions You Can Ask Donors AFTER They Say Yes - Sample Questions

Bloomerang

Building Donor Rapport

Bloomerang

https://bloomerang.co/webinars-events/ In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)? One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.

Expert Webinar Series: Recruiting Members for Keeps

Wild Apricot

Recruiting new members is so much more than “selling” a membership. The way you recruit has a direct impact on the way new members participate…and whether or not they renew. Drawing from decades of research from members across associations and generations, discover how simple changes in the recruitment conversation can make all the difference. In this webinar, you will: Examine why current approaches fail to produce desired results Explore a recruitment technique that resonates across generations Learn practical ways your fellow members can become successful recruiters Discover how this approach can be incorporated in print and digital ways Gain access to samples and templates for your immediate use This webinar will be led by Patricia A. Hudson, MPsSc, President Melos Institute. Trish is a community psychologist with over 30 years’ experience with membership-based and non-profit organizations. Trish leads the Melos Institute, which is dedicated to finding practical solutions to address the persistent ongoing challenges facing these organizations.

$Why Don\'t Board Members Do What They Are Supposed To Do?"$ $Why Don\'t Board Members Do What They Are Supposed To Do?"$

Why Don\'t Board Members Do What They Are Supposed To Do?"

garyrick23

Valley gives knowing_your_donors_through_data_segmentation_2016_updated

Community Foundation of Western Mass

Ignited Fundraising The Art of Asking - GOTR Summit 2016

Ignited Fundraising

Volunteering - Everyone Benefits

Holley Jacobs

Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!

VolunteerMatch

Wild Apricot Expert Webinar Series: Mission-Driven Volunteering

Wild Apricot

In this webinar, we’ll explore Mission-Driven volunteering - a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. You’ll hear examples from other small associations and learn about some tools (free ones too) to help your association embrace adhocracy and micro-volunteering.

Expert Webinar Series: Revolutionize Your Meetings and Events by Jeff Hurt (f...

Wild Apricot

What's hot

3 Steps to Closing $10K+ Gifts by December 31

Bloomerang

Pursuant Webinar: Creating a Culture of Philanthropy

Pursuant

Volunteer Recruitment Strategies for Non-Profit OrganizationsCrozier & Associates Consulting Engineers

Effective Volunteer Recruitment & Engagement, presented to Carolinas Associat...Katherine Swartz Hilton

John Haydon- Valley GivesTelling better stories with facebook and instagram

mdechiara

The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

Wild Apricot Expert Webinar Series: How to Build an Amazing Volunteer Recruit...

Wild Apricot

eNewsletters and the Path to Donor Happiness

Karen Luttrell

How to Raise Major Gifts -- The Right Way

Bloomerang

Wild Apricot Free Expert Webinar: Build a Culture of Leadership in 6 Steps

Wild Apricot

Your Board as Advocates and Ambassadors

garyrick23

Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...

VolunteerMatch

12 Questions You Can Ask Donors AFTER They Say Yes - Sample Questions

Bloomerang

Building Donor Rapport

Bloomerang

Expert Webinar Series: Recruiting Members for Keeps

Wild Apricot

$Why Don\'t Board Members Do What They Are Supposed To Do?"$ $Why Don\'t Board Members Do What They Are Supposed To Do?"$

Why Don\'t Board Members Do What They Are Supposed To Do?"

garyrick23

Valley gives knowing_your_donors_through_data_segmentation_2016_updated

Community Foundation of Western Mass

Ignited Fundraising The Art of Asking - GOTR Summit 2016

Ignited Fundraising

Volunteering - Everyone Benefits

Holley Jacobs

Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!

VolunteerMatch

What's hot (20)

3 Steps to Closing $10K+ Gifts by December 31

Pursuant Webinar: Creating a Culture of Philanthropy

Volunteer Recruitment Strategies for Non-Profit Organizations

Effective Volunteer Recruitment & Engagement, presented to Carolinas Associat...

John Haydon- Valley GivesTelling better stories with facebook and instagram

The Early Bird Guide to Epic End of Year Fundraising

Wild Apricot Expert Webinar Series: How to Build an Amazing Volunteer Recruit...

eNewsletters and the Path to Donor Happiness

How to Raise Major Gifts -- The Right Way

Wild Apricot Free Expert Webinar: Build a Culture of Leadership in 6 Steps

Your Board as Advocates and Ambassadors

Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...

12 Questions You Can Ask Donors AFTER They Say Yes - Sample Questions

Building Donor Rapport

Expert Webinar Series: Recruiting Members for Keeps

$Why Don\'t Board Members Do What They Are Supposed To Do?"$ $Why Don\'t Board Members Do What They Are Supposed To Do?"$

Why Don\'t Board Members Do What They Are Supposed To Do?"

Valley gives knowing_your_donors_through_data_segmentation_2016_updated

Ignited Fundraising The Art of Asking - GOTR Summit 2016

Volunteering - Everyone Benefits

Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!

Viewers also liked

Wild Apricot Expert Webinar Series: Mission-Driven Volunteering

Wild Apricot

Expert Webinar Series: Revolutionize Your Meetings and Events by Jeff Hurt (f...

Wild Apricot

Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe Waters

Wild Apricot

Cybersecurity | Fraud 2.0 Presentation to the Association of Certified Fraud ...

Shawn Tuma

Wild Apricot Free Expert Webinar: Learn How Facebook Can Boost Member Engagement

Wild Apricot

In this webinar, John Hadyon, the author of Facebook Marketing for Dummies reveals his best kept tips and tricks for building a thriving online community. In this webinar you will learn: The difference between Facebook Groups and Facebook Pages How to use Facebook Groups to boost member engagement How to promote your organization and increase reach via Facebook Pages Best practices for moderating and hosting Facebook Groups

Create, Grow, Sustain: Leading by Example

AECOM

2014 small membership survey presentation

Wild Apricot

Earth Day 2014 — Ideas and innovations toward a better future

AECOM

The Road to 2016

AECOM

12 Lessons From Sandy

AECOM

Earth Day 2016: Trees at Work

AECOM

Trees and natural solutions play an essential role in our projects. As we celebrate Earth Day 2016 and this year’s theme, “Trees for the Earth,” we look at a few of the many ways trees help us deliver a better world. At AECOM, we bring a team approach to complex challenges. By connecting the expertise and insight from an unsurpassed range of professionals with experience in more than 140 countries, we find innovative solutions and deliver transformative outcomes.

Underground Coal Mine Emission Inventory Tool

AECOM

Land use planning for industrial development requires estimation of the environmental impacts associated with a given land use choice. For underground coal mining, there are a number of surface environmental impacts resulting from the underground mining activities. AECOM, in a project for the U.S. Bureau of Land Management, developed an emission inventory estimation tool to allow estimation of air emissions from proposed underground coal mines in the Western United States. This presentation provides a summary of the emission inventory tool for underground coal mines that AECOM developed in fulfillment of this project.

Mission: Earth

AECOM

From Vulnerable to Resilient Cities

AECOM

Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...

Wild Apricot

Expert Webinar - Converting Volunteers From Joiners to Stayers with Tobi Johnson Tobi Johnson will help you understand what drives volunteer satisfaction and show you how to design an onboarding process that speeds up engagement. Plus, we'll share a list of volunteer orientation "must haves". Webinar participants will learn: -What motivates today’s skilled volunteers -Why onboarding is all about emotions and expectations -Why all volunteers shouldn’t be treated the same -How to improve key touch points for volunteers throughout the screening, matching, orientation, and training processes -How to promote volunteer leadership through peer-to-peer knowledge sharing

Water and Wastewater: Challenges & Opportunities in the Mining Industry

AECOM

By 2014, mine operators around the world will be investing more than US$13-billion in water-related infrastructure, according to Global Water Intelligence. AECOM’s Till Freihammer examines what this means for the industry in terms of emerging opportunities and challenges. The presentation was first delivered at the 2nd Annual Water Management for Mining Summit in Toronto, Canada, on May 10, 2013.

Teaching Information Architecture = Connections

Keith Instone

Viewers also liked (17)

Wild Apricot Expert Webinar Series: Mission-Driven Volunteering

Expert Webinar Series: Revolutionize Your Meetings and Events by Jeff Hurt (f...

Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe Waters

Cybersecurity | Fraud 2.0 Presentation to the Association of Certified Fraud ...

Wild Apricot Free Expert Webinar: Learn How Facebook Can Boost Member Engagement

Create, Grow, Sustain: Leading by Example

2014 small membership survey presentation

Earth Day 2014 — Ideas and innovations toward a better future

The Road to 2016

12 Lessons From Sandy

Earth Day 2016: Trees at Work

Underground Coal Mine Emission Inventory Tool

Mission: Earth

From Vulnerable to Resilient Cities

Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...

Water and Wastewater: Challenges & Opportunities in the Mining Industry

Teaching Information Architecture = Connections

Similar to Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

Matterness: Making People Matter More in a Social World

See3 Communications

At See3, we know making your constituents feel like their voices are heard is crucial to moving your mission forward. Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening. In this webinar, Allison Fine will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful. Key Takeaways: - Clear and easy steps for increasing the Matterness in your organization - A demystification of common and outsized fears that organizations have about the world - An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in

Donor Communications Secrets to Success

Bloomerang

Matterness

The Communications Network

People matter most! We may say that, but is it really true at your organization? Many current and future leaders are locked inside their organizations, afraid to venture out into the world. The Internet and especially social media shout: Danger! Avoiders and their organizations become irrelevant — they literally don’t matter anymore — and “age out” of their jobs and industries. Fear of losing control over every little detail prevents attention to details that do matter. How, then, can we use social media to connect and engage with our audiences and cultivate meaningful relationships, relationships that matter? Allison Fine, author of Matterness: Fearless Leadership for a Social World, joins The Communications for this webinar on Wednesday, May 20 at 1 PM ET. We will explore how organizations can utilize their social media channels to create cultures that promote engagement and empower their audiences to take action. Questions addressed will include: How can we become fearless leaders in the digital age? How can we learn to work with, rather than at, our constituents? What does it take to keep the daily churn of internal processes from overwhelming us and our work? How can we find out if our audiences feel like they matter to us?

Lisa simpson ntc 3 18AllisonNFG

Donor Retention Through Improved Communications w/ Jay Love

Bloomerang

https://bloomerang.co/resources/speaking/ This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising. We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use! Learning Outcomes: Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line Understand how to calculate your donor retention rate Learn new donor communications techniques in order to improve donor loyalty and retention

Heart to Heart: Being a Cupcake in a Doughnut World

Neem Serra

ihurt ACMHN conferenceHelen Mack

College of alameda february 16, 2017 - powerpoint

Maya Grodman, MA

Creating a Philanthropic Advancement CultureDave Eitland

Church commonretirement1LLoyd Lofton L.U.T.C.

Checkpoint: How to support coworkers of color during the state of national ra...

University of South Carolina Division of Student Affairs and Academic Support

Issues related to Muslim youth identity Mohammad Yunus, MD, FACP

Donor Communications Education with Wayne Robbins - Bloomerang

Bloomerang

Handouts for The Magic of Relationships talk

Redbox Studio

Love to Sell – Learn to Really Care for Customers and Eliminate Stress and Fr...

SalesScripter

Craig Klein, CEO of SalesNexus, will bring his 20+ years of selling success to help sales leaders and sales people learn to put customers first and maximize happiness, sales and profits. You’ll learn… Why even the best trained sales people are often frustrated and stressed out. Why customers avoid sales people like the plague. Simple techniques to build long lasting relationships of trust with customers How to question and listen to TRULY understand your customers

Serving Seniors in the Public LibraryShauna

Ed Collab Gathering 2017 "I'm White, So Now What?"

Jillian @heisereads

Caring for Aging Parents While Working Full-Time.pptx

Ann Shea

Compassionate relationships and communities

Khe Hy

Similar to Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015) (20)

Matterness: Making People Matter More in a Social World

Donor Communications Secrets to Success

Matterness

Lisa simpson ntc 3 18

Donor Retention Through Improved Communications w/ Jay Love

Heart to Heart: Being a Cupcake in a Doughnut World

ihurt ACMHN conference

College of alameda february 16, 2017 - powerpoint

Creating a Philanthropic Advancement Culture

Church commonretirement1

Checkpoint: How to support coworkers of color during the state of national ra...

Issues related to Muslim youth identity

Donor Communications Education with Wayne Robbins - Bloomerang

Handouts for The Magic of Relationships talk

Love to Sell – Learn to Really Care for Customers and Eliminate Stress and Fr...

Serving Seniors in the Public Library

Ed Collab Gathering 2017 "I'm White, So Now What?"

Caring for Aging Parents While Working Full-Time.pptx

Compassionate relationships and communities

More from Wild Apricot

How to Use New Wild Apricot Features to Grow Your Membership

Wild Apricot

How to Design an Irresistible Website that Attracts the Right Members

Wild Apricot

Is your website’s look and feel modern and professional? Or is it holding you back from growing your membership? In this digital age, your nonprofit’s website can make or break member engagement and donations ⁠— visitors are often wary of websites that look dated or don’t give a good online experience. In this webinar, nonprofit design expert Sarah Henry from Elevation Web will show you how to appeal to your potential members, so you can design a website that builds trust, surpasses expectations, and increases membership applications.

8 Super Easy Tips to Skyrocket Your Email List to Grow Your Membership

Wild Apricot

5 Ways to Build Buzz with Young Members on Instagram

Wild Apricot

Is your organization trying to engage with more young members, but finding it a challenge to get (and keep) their attention? It can feel like you’ve tried everything — emails, posters, events — but new research suggests that Instagram could be the key. Almost half of Millennials and Gen Z keep up with their association's updates using Instagram, and members are spending more time on the platform than ever before. In this free webinar, research author Amanda Myers will share the hacks, tips and tricks of making your organization Insta-worthy and show you how to attract more young members by creating posts that get noticed.

4 Steps to Creating a Team to Deliver on Your Mission

Wild Apricot

If you’re trying to drive impact or increase membership by yourself, it can feel almost impossible — but luckily, you don’t have to do it alone. Many organizations know their staff, members, volunteers, and board members already talk about them on a regular basis. With the right training and motivation, your entire team could be spreading the word about the benefits of membership, helping you attract more new and returning members and increase your impact. To learn how to ask, train and support your team, please join us for this free webinar. We’ve invited nonprofit marketing expert Nancy Schwartz, of GettingAttention.org, to present on this highly effective but under-used approach.

3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Wild Apricot

Is your organization struggling to increase your member retention rate? Do you wonder how to engage both new and long-time members even more? In this webinar, membership research expert Amanda Kaiser will share insights from over 400 interviews with members to help you boost member engagement and increase renewals. You’ll learn how members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life!

How to Build Memberships at Every Step in Your Organization's Life Cycle

Wild Apricot

Have you ever wondered how some organizations manage to keep growing and growing? Join this free webinar with nonprofit legal expert Erin McClarty to learn how being more intentional about your infrastructure, partnerships and contracts can help you keep growing steadily. In this webinar, Erin will show you the techniques that will help you grow your organization’s membership at every stage in its life cycle.

The Three Keys to Growing your Organization with Content

Wild Apricot

3 Keys to Growing Your Organization with Content

Wild Apricot

Content marketing expert Tatiana Morand will show you how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. You’ll learn what types of content are worth your time and what types you shouldn’t bother with, as well as the tools you need to ensure you get a positive return on your content investment. By the end of this webinar, you will learn: - Why using content is key to getting more members - How to pick content topics that actually get read - The key to attracting potential new members to your website again and again

3 Ways For Your Organization to Maintain Tax-Exempt Status

Wild Apricot

3 Ways For Your Organization to Maintain Tax-Exempt Status

Wild Apricot

Choosing and Setting Up Wild Apricot Payments Webinar

Wild Apricot

15 Easy Tech Tools to Grow Your Membership

Wild Apricot

Wild Apricot Payment System Servicing Fee Webinar

Wild Apricot

3 Steps to Effective Storytelling to Grow Your Memberships

Wild Apricot

Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve

Wild Apricot

Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve

Wild Apricot

Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month

Wild Apricot

With just one hour of your time and a few free tools, you could be increasing your membership every month. To learn how, join our free webinar on November 16th with Jason Jensen, data-driven marketing evangelist and nonprofit consultant. Jason will show you the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies.

Jason summit slides (1)

Wild Apricot

Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month

Wild Apricot

More from Wild Apricot (20)

How to Use New Wild Apricot Features to Grow Your Membership

How to Design an Irresistible Website that Attracts the Right Members

8 Super Easy Tips to Skyrocket Your Email List to Grow Your Membership

5 Ways to Build Buzz with Young Members on Instagram

4 Steps to Creating a Team to Deliver on Your Mission

3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

How to Build Memberships at Every Step in Your Organization's Life Cycle

The Three Keys to Growing your Organization with Content

3 Keys to Growing Your Organization with Content

3 Ways For Your Organization to Maintain Tax-Exempt Status

Choosing and Setting Up Wild Apricot Payments Webinar

15 Easy Tech Tools to Grow Your Membership

Wild Apricot Payment System Servicing Fee Webinar

3 Steps to Effective Storytelling to Grow Your Memberships

Mazarine Treyz: How to Get the Dream Nonprofit Job You Deserve

Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month

Jason summit slides (1)

Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month

Recently uploaded

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is digital marketing And why is it used?

125albina

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/

FullSail: HOF - Presentation Phil Pallen

travisomalana

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Playlist and Paint Event with Sony Music U

SemajahParker

My Personal Brand Exploration by Mariano

marianooscos

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

SEO as the Backbone of Digital Marketing

Felipe Bazon

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Recently uploaded (20)

Google Ads Vs Social Media Ads-A comparative analysis

Email Marketing Master Class - Chris Ferris

How to Use AI to Write a High-Quality Article that Ranks

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Digital Marketing Trends - Experts Insights on How

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

What is digital marketing And why is it used?

FullSail: HOF - Presentation Phil Pallen

Generative AI - Unleash Creative Opportunity - Peter Weltman

Digital Strategy Master Class - Andrew Rupert

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Playlist and Paint Event with Sony Music U

My Personal Brand Exploration by Mariano

Grow Your Business Online: Introduction to Digital Marketing

Winning local SEO in the Age of AI - Dennis Yu

SEO as the Backbone of Digital Marketing

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

DMF Portfolio Piece Smart Goals - Artist Management.docx

Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

1. Matterness ALLISON FINE MARCH 18, 2015 Making Members Matter A Webinar for Wild Apricot

2. Allison Fine

3. Matterness

4. Members Don’t Feel Like they Matter “I’ve Been a Member for Years!”“Why Don’t You Talk to Me Like a Person?” “You Keep Misspellin g My Name.” “I Never Got a Thank You.”

5. Question When Have You Felt Like You Don’t Matter?

6. Outsized Fears Create Fortresses People are Mean and Greedy Social Media Are Making Us Less Civil The World is Uncontrollable

7. The Churn

8. Fearfulness is a Choice

9. Question When Has an Org or Person Made You Feel Like You Matter?

10. People Are Smart, Generous & Kind & Waiting to Help

11. People (& Their Stories) Matter

12. Public Problem Solving

13. Being in Conversation

14. Working With People, Not At People

15. Have Fun

16. Measure What You Value Do We Send Too Many Emails? Why Didn’t You Come? Do You Matter to Us?

17. Gaining Matterness  Identify Your Default Settings: Are We More Open or Closed? More Afraid than Fearless? Make People Known or Unknown  Use Scenarios to Create Conversation Starters Not Stoppers  Try 3 New and Fun Ways to Thank People This Year  Enable People to Tell Their Stories

18. Be Different & Do Different Twitter: @affine afine@afine.us www.allisonfine.com

19. Thank you for participating in our webinar. www.wildapricot.com Try our free 30 day trial – Risk Free! Rated #1 in Capterra’s Top Membership Management Software two years in a row.

Editor's Notes

Margaret and not Peggy
Social media Sharing ideas and stories Wired to be kind and generous Abundance and spread of capital

Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (17)

Similar to Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

Similar to Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015) (20)

More from Wild Apricot

More from Wild Apricot (20)

Recently uploaded

Recently uploaded (20)

Expert Webinar Series: Make Members Feel They Matter by Allison Fine (March 18, 2015)

Editor's Notes