See3's CEO and @home (athomedocumentary.org) co-producer Michael Hoffman's presentation for homeless service organizations in Los Angeles on how to bring video into your digital campaign — including tips on pre-production, making video shareable, micro-video, and distribution. A project of the @home campaign combatting homelessness: www.athomedocumentary.org
Social Media Marketing as a Cogent Marketing ToolDigiFloor
Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing.
Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Paid promotions on facebook, twitter & you tubeGiveMN
Paid advertising doesn't have to cost much. You'd be surprised how many more people you can reach with only $5. Plus, small paid and promoted post campaigns on Facebook, Twitter and YouTube can be a great way to experiment with your messages and content, learn what works and what doesn't and move beyond your own social media fan base and reach new donors. Learn how easy it can be to do small paid campaigns on social media along with tips to improve your social media fundraising.
Social Media Marketing as a Cogent Marketing ToolDigiFloor
Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing.
Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Paid promotions on facebook, twitter & you tubeGiveMN
Paid advertising doesn't have to cost much. You'd be surprised how many more people you can reach with only $5. Plus, small paid and promoted post campaigns on Facebook, Twitter and YouTube can be a great way to experiment with your messages and content, learn what works and what doesn't and move beyond your own social media fan base and reach new donors. Learn how easy it can be to do small paid campaigns on social media along with tips to improve your social media fundraising.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications.
Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community.
YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling!
Topics we’ll cover:
- Video storytelling basics
- Tools to help you create compelling videos
- Tips for success
- Examples from the sector
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
10 Takeaways in 20 minutes To Power Your Digital Program.Mickey Odunikan
Managing digital campaigns can be overwhelming for first-time and veteran candidates alike. That's why we’ve compiled 10 easy takeaways that you can put to work in your digital campaign today. Learn more at SpeakEasyPolitical.com/Digital.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications.
Video is a powerful way to communicate your organization’s message, impact and needs. With the help of YouTube, your charity can deliver your message to the world's largest online video community.
YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar and learn the fundamentals of video storytelling!
Topics we’ll cover:
- Video storytelling basics
- Tools to help you create compelling videos
- Tips for success
- Examples from the sector
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
10 Takeaways in 20 minutes To Power Your Digital Program.Mickey Odunikan
Managing digital campaigns can be overwhelming for first-time and veteran candidates alike. That's why we’ve compiled 10 easy takeaways that you can put to work in your digital campaign today. Learn more at SpeakEasyPolitical.com/Digital.
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
Social Media Extravaganza for NonprofitsGrace Dunlap
In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Facebook Fundraising Tools You Can Use to Help Combat COVID-19Charity Dynamics
Given the continuing impact of COVID-19, it is essential that nonprofits use all of the tools at their disposal to continue offering vital services in their communities. That includes adjusting their fundraising efforts to account for major events and campaigns that have been disrupted or canceled.
Listen to our replay from Tuesday, March 31, as Facebook’s North American Nonprofits Manager Kendra Sinclair, American Cancer Society’s Social Media Manager Tatum Barbaree, and Charity Dynamics’ VP of Client Success Meghan Dankovich shared best practice recommendations for fundraising tools nonprofits can and should take advantage during these uncertain times. Some of these tools included:
- Facebook Fundraiser
- Facebook Live
- Facebook Workplace
- American Cancer Society's social fundraising efforts on Facebook
Pixability - Mythbusting: Engineering a Viral VideoFutureM
FutureM 2013 session with Pixability.
Speaker:
Bettina Hein
Founder and CEO, Pixability, Inc.
No matter how you do the math, there’s no ROI on a video with no views. You just have to make your video go ‘viral’, right? But counting on a video to go viral is not so different from planning your income from lottery scratch ticket returns. Virality on YouTube is often misunderstood and myths abound. It’s a properly engineered video that drives views, amplifies content sharing, and generates widespread community interaction. Look behind the scenes of recent video hits with Bettina Hein, CEO of Pixability, as she discusses the importance of content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube in making videos viral.
We dive deep into 8 of our BEST tips for writing an effective ad. You will learn actionable strategies to help optimize your clicks and transform your Google & Facebook ads.
You will also discover:
Ways to meet the users needs.
Methods to optimize for smaller devices.
How to use ad copy to prevent wasted clicks.
The truth about keyword stuffing & so much more!
Looking for a proven way to boost your organization's fundraising, donor retention, email signups, and more? With Personalized Video, one compelling video becomes thousands of personalized ones - leading to greater viewer engagement.
Join See3 and the Alzheimer’s Association to learn the science behind why personalization markedly increases donations and engagement through individual viewer connection. We also take a look at how the Alzheimer's Association successfully uses Personalized Video for two annual events, the Walk to End Alzheimer’s and The Longest Day, leading to substantial increases in fundraising success.
Featuring:
- See3 CEO Michael Hoffman
- Alzheimer's Association Director of Digital Fundraising and Constituent Events Noel Beebe
Stories Matter: Equity in Storytelling for the Digital AgeSee3 Communications
Video and other digital storytelling are critical tools for nonprofits as they seek to communicate, educate, and fundraise. But storytelling also represent a minefield for organizations seeking to promote racial equity and diversity. Organizational stories can reinforce existing biases or become critical tools in the fight for inclusion.
How do we manage these challenges? How does our storytelling relate to our overall work in promoting equity and diversity?
In this session, we’ll look at some principles of equity in storytelling and hear from practitioners about how they navigate the competing priorities, access issues, and work against their own personal and organizational biases. We’ll also look at tools and technology that can help us create more inclusive and participatory storytelling structures.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
Self-driving cars, cancer-fighting nanobots, social media changing the course of political history...for better or worse, we’re living in the future and facing new digital innovations at a breakneck pace. Is your organization keeping up, or is it going to get run over? In this webinar, See3 offers a glimpse into the digital future, and an introduction to a self-assessment tool to help ensure nonprofits and social causes face it fearlessly.
Featuring: See3 Communications CEO Michael Hoffman and Director of Engagement Miriam Brosseau
The first webinar in See3's diversity series discusses how to create inclusion strategies within your organization. Joined by Desiree Adaway of The Adaway Group.
Put Your Audience First: How to Build an Effective PersonaSee3 Communications
Does your nonprofit understand its target audience? Whether you're looking to connect with potential donors, rally supporters behind your cause, or persuade lawmakers on Capitol Hill, your organization needs to deliver messages and content that prompt the recipient to take action. Yet, all too often, we produce content that sounds like it's produced for ourselves, rather than the people we're looking to reach.
Join See3 and former Chronicle of Philanthropy managing editor Peter Panepento for a lively webinar that will help your organization identify, profile, and reach its target audience. We will walk you through the process of creating effective audience personas that will guide your messaging and inspire action.
At See3, we know making your constituents feel like their voices are heard is crucial to moving your mission forward. Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening.
In this webinar, Allison Fine will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful.
Key Takeaways:
- Clear and easy steps for increasing the Matterness in your organization
- A demystification of common and outsized fears that organizations have about the world
- An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in
Brandraising: How to Create Relationship-Building CommunicationsSee3 Communications
At See3, we believe a clear and consistent brand is essential for communications success. So we collaborated with the branding experts at Big Duck on a webinar that will help you develop smart messaging for your organization or cause that will help you raise more money in 2015.
As you expand the tools you use to communicate online and off and staff's roles change, how do you ensure you're all speaking with one voice? Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications", (Jossey-Bass, 2010) this webinar, introduces nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.
Takeaways:
1. Understand how online communications connect to other channels (on air, in print, in person, mobile)
2. Learn how to use positioning and personality to help keep all your work on track
3. Learn how to speak with a unified organizational voice across all channels, in all tools
For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity.
In this webinar, he'll tell you how to create and distribute video that will help your organization increase donors, spread awareness and make an impact.
Content Marketing for Social Good will help you create a strategy for your nonprofit or social cause that uses great content to drive your supporters to action. We'll help you identify your mission, audience, content themes and give you tips for assembling a content creation framework within your organization.
Picking someone to collaborate with your organization on important projects shouldn't boil down to single proposal. In this webinar, See3 gives you a strategy to help define your organization's needs, develop relationships with potential partners, and pick the best vendor to assist with your next project.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking.
From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where to turn for inspiration in a cluttered landscape.
Adding text to your video content - like transcriptions and translations - might just be the key to upping your video views and impact. Find out how to use tools like Dot Sub (http://see3.com/video-translation-services-expand-your-reach-online) to cheaply and easily increase the searchability and reach of your videos.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
2. About Michael Hoffman
• Former senior nonprofit fundraiser and political
consultant
• Online marketing and
communications specialist
• Founded See3 Communications to
merge video and the web for
nonprofits and causes
4. Today’s webinar
So — you’re running a campaign.
How can you use video to help you
reach your goals?
Some of you may be participating in
Home for Good L.A.’s 100 Day
Campaign — but even if you aren’t,
your organization operates on a
“campaign cycle to fundraise, recruit,
and built for events.
5. Your work has a life cycle:
Awareness
&
Identification
Stewardship
Engagement
Solicitation
Acknowledge
6. Awareness of the issue.
A video that
shows why
donors should
double down
A video
that asks
for money
Awareness &
Identification
Stewardship
A video that
shows where
the money went
and how your
donation helped
Engagement
Solicitation
Acknowledge
A video
that thanks
6
8. Video is king
•
Half of all internet content
is video
•
YouTube is now 2nd
biggest search engine — 1
billion unique users
compared to Bing at 269
million
•
Increasingly, video is
watched anytime and
anywhere on mobile
phones
Who’s watching
video online?
Everyone.
Everywhere.
All the time.
10. What makes a video shareable:
• Positive peer pressure —
―Everybody’s doing it!‖
• Appeal to the heart, not the head
• ―You can make a difference‖
• Make viewer the hero, and move
them to action
11.
12. Let’s discuss
Have you done video as part of a
campaign before? What have you
seen that you liked?
12
14. Pre-production
Before you pick up a camera:
•
•
•
•
What are your goals?
Who is your audience?
What’s your budget?
What tools and skills are you
working with?
14
15. 4 tips for integrating
video into your
communications or
campaign:
15
20. Or, follow one of your volunteers!
DC Central Kitchen
http://youtu.be/zzzy4BPi8uE
20
21. Put it into action:
Idea: Record a fundraising
appeal from your
executive director during
your next campaign.
Q: What ideas do
you have for “pulling
back the curtain” at
your org?
21
24. Leading Vine Producer Khoa Pan (he’s been
to Tribeca Film Festival for his work!) spends
just 45 minutes to an hour on videos like this:
http://bit.ly/1lnCWre
24
26. Put it into action:
At your next public event or walk, ask
supporters to record Instagram videos asking
friends to join your work, using a hashtag.
Q: Have you experimented with curating
short form video? What worked and
what didn’t?
26
31. Put it into action:
Create a weekly
―Did you see?‖
video series that
shares a video
focused on
homelessness
Example: InvisiblePeople.tv. What are other good
31
35. Put it into action:
Make sure every video on
your YouTube page (if you
have one already), or
every video you produce in
the future, is accompanied
by engaging, effective
copy.
After all, you have to
compete with Maru:
35
37. Channels you own:
• Your website, YouTube, and social media
channels are YOURS. You can do whatever
you want with them – get creative!
• Leverage your existing email and social
media audience with video alerts and stories
of us
38. Turn your supporters into cheerleaders.
One of the best ways to empower your biggest fans to be the hero is to ask
them to share your amazing work. And it’s a low-bar ask, ESPECIALLY
when you make it easy to share — providing compelling language, using
optimized buttons, and paying attention to your metadata.
38
39. Paid online ads:
Explore simple, easy to use tools
for paid video advertising:
•
•
•
•
Scalable and cost-effective
Sophisticated targeting
Turn-key video views
AdWords for Video
40. Are you on YouTube Nonprofit?
https://www.youtube.com/nonprofits
40
41. Earned media
Don’t forget to reach out to
people who will want to see and
share your videos: bloggers,
social media influencers, partner
orgs, and press.
43. Monitoring and Evaluation
How to listen online
Follow conversations
(comments on YouTube,
hashtags, views and
shares) — and don’t
forget to engage back.
44. Tools
• Topsy (http://topsy.com/)
• Hootsuite (http://hootsuite.com/)
• Tweetdeck
(https://tweetdeck.twitter.com/)
• Klout (http://klout.com/home)
• Sprout Social
(http://sproutsocial.com/) and what
What’s worked for you,
Video can empower and strengthen the work of your organization throughout that lifecycle. This example uses fundraising, but the same principles apply for volunteer recruitment and advocacy pushes as well.
But if you want it to be effective, you’re going to have to do some thoughtful planning.
As you begin to map out a story and approach for your video or video series, these five tips can help guide your choices to help align them with your goals.
The most effective nonprofit videos build relationships — with the folks who already know and support your work, and with the people who just stumble across your organization for the first time.
Building that connection means different things for different people. If you’re trying to build your list, sharing your founding story or introducing your beneficiaries, might be a good way to go. For people who are higher up the ladder of engagement, a more one-on-one, personal message — introducing a staff member or telling donor stories — can help those folks feel like a part of the action.
Follow the stories of your beneficiaries to demonstrate how the money you raise is having a real, human impact
Another way to encourage your supporters to share is to actually make them central to your video campaign. Follow their story, and their work with your organization — letting them explain why they’ve got your back, in their own words. DC Central Kitchen produced a video that follows one of its volunteers on his rounds across the city, dropping off healthy food in food deserts. He and the other folks benefiting from their work share, in the first person, why DC Central Kitchen is making their neighborhoods healthier.https://www.youtube.com/watch?v=zzzy4BPi8uE#at=171
You don’t have to reinvent the wheel every time you have a message to share! Take advantage of the great work happening in your world (just like we are for this tip). Beth Kanter, friend of See3 and author of The Networked Nonprofit, frequently talks with NGOs about how they can use content curation to reach a broader audience — and we’d like to pass that wisdom on to you.
There are lots of coalitions out there partnering on days of action and campaigns — but how often do they make good use of each others’ digital resources? Part of the new system rolling out in L.A. is to better coordinate between organizations serving the same populations, and there’s no reason why that collaboration can’t include digital organizing, too.Don’t miss the opportunity to share, reblog, and repurpose the great video content out there in the homelessness field, from other CES partners, and from the United Way. It’s a cost-effective and quick way to keep a stream of content flowing that can both drive folks back to your fundraising page and illustrate why your issue is so important.
Another great option: making use of documentary content to generate buzz and to anchor fundraising events. Thanks to the internet and dropping costs, they’re available everywhere! Check out traditional outlets like PBS, the BBC, and ITVS for titles — or just consult your netflix queue! Some Our documentary about homelessness called @home, and we’re working with the nation’s major homeless service organizations — highlighting their work in webisodes, retweeting their content, and collaborating on events. If there’s a film coming out about your issue area, make sure to capitalize on its success!
Here’s what Upworthy tells us: You do not understand the internet. You do not know how to make something go viral and get it in front of a million people. And neither does Upworthy. BUT, by better framing your incredible content, your chances of shooting the moon are going to be much, much better.
Make sure every last detail of your video is framed just how you want it, and optimized for interaction: Share text, description, headline, screenshot, annotations — everything counts.
I like to talk about how it’s our job to make your supporter the hero of your organization’s story. And one of the best ways to empower your biggest fans to be the hero is to ask them to share your amazing work. And it’s a low-bar ask, ESPECIALLY when you make it easy to share — providing compelling language, using optimized buttons, and paying attention to your metadata. There IS a connection between non-financial asks and donations. Nobody wants to just be an ATM
You can take a video you already made, turn it into a 30-second ad lickety split, and put a little money behind some simple online ads — and can get a great return on your investment in building up your fundraising list, at a time when lots of people are looking to donate.
YouTube offers free livestreaming services to nonprofits — another option to try for your next livestreamed event. Also donate button, call to action overlays, and more.
We’ll get more into social media tracking and evaluation in the 3rd @home webinar, but just for a start: The basic principle is to listen and respond. You can see how your video and campaign are resonating with your supporters, whether you’re reaching a new audience, and the resulting impact. It’s not just about monitoring likes and shares, but getting a holistic look at how your video is performing — and how you can get even better next time.