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Concept Definition Example 1 Example 2
Behavior  Behavior is a coordinated
responses of to internal and/or
external stimuli
A person moves to
shade in response
to heat
An employee comes
to office on time
because of the bulk
of work
Values  Important and lasting beliefs or
ideals shared by the members of
a culture about what is good or
bad and desirable or undesirable.
 Values have major influence on
a person's behavior and attitude an
d serve as broad guidelines in all
situations
 Value is a judgmental element of
what is right, good, or desirable.
A person will not
go out because it
is too hot
An employee shows
determination to
finish the bulk of
work on tine
Attitude  Attitude is a learned
predisposition to respond in a
consistently favorable or
unfavorable manner with respect
to a given object. Attitude object
are physical objects, issues, ideas,
events, people, places.
 Attitudes are evaluative
statements indicating one’s
feeling either favorably or
unfavorably towards persons,
objects, events or situations.
 Attitude is very complex cognitive
process just like personality of an
individual.
A person gets
angry when it is
too hot
An employee
prioritizes what is
important among the
bulk of work
Perception  Perceptions are influences by
individual`s view of the world, as
their expectations, feelings,
values, beliefs, language,
experience, self-image, among
others, which make the perception
of the reality dissimilar.
 A process by which individuals
organize and interpret their
sensory impressions in order to
give meaning to their
environment.
 It is an individual process.
A person think of
global warming is
happening when
there is too much
heat
An employee cannot
finish the work on
time due to bulk

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Matrix

  • 1. Concept Definition Example 1 Example 2 Behavior  Behavior is a coordinated responses of to internal and/or external stimuli A person moves to shade in response to heat An employee comes to office on time because of the bulk of work Values  Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable.  Values have major influence on a person's behavior and attitude an d serve as broad guidelines in all situations  Value is a judgmental element of what is right, good, or desirable. A person will not go out because it is too hot An employee shows determination to finish the bulk of work on tine Attitude  Attitude is a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Attitude object are physical objects, issues, ideas, events, people, places.  Attitudes are evaluative statements indicating one’s feeling either favorably or unfavorably towards persons, objects, events or situations.  Attitude is very complex cognitive process just like personality of an individual. A person gets angry when it is too hot An employee prioritizes what is important among the bulk of work Perception  Perceptions are influences by individual`s view of the world, as their expectations, feelings, values, beliefs, language, experience, self-image, among others, which make the perception of the reality dissimilar.  A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.  It is an individual process. A person think of global warming is happening when there is too much heat An employee cannot finish the work on time due to bulk